Food intolerance Audience in United States

Food intolerance logo

Food intolerance has an estimated audience of 1,740,940 people in United States. 82.0% are female, 18.0% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Immunology, Self-healing, Healthy habits, Histamine, Cat play and toys.

The average Food intolerance fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Immunology, Self-healing, Healthy habits, with strongest over-indexing on Immunology (38.03× the country average). Demographically, the Food intolerance audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Food intolerance fans

Demographic split for Food intolerance audience in United States
MetricValue
Female82.0%
Male18.0%
Average age44.4
Estimated audience size1,740,940

Audience persona

The typical Food intolerance fan in United States is more female, around 44.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Immunology.

Top regions in United States

Top regions ranked by reach for Food intolerance in United States
RegionReachAffinity
California195,5851.02×
Texas147,2780.98×
Florida117,5971×
New York98,2691.01×
Illinois64,4831.11×
Pennsylvania63,7041.09×
North Carolina62,6081.2×
Ohio56,2801.05×
Georgia51,6090.96×
Michigan48,3731.06×
Virginia47,4151.12×
New Jersey41,8240.94×
Tennessee41,6351.19×
Massachusetts36,8141.07×
Washington35,2071.01×
Indiana35,0491.1×
Arizona30,7710.87×
Maryland29,8731×
South Carolina29,6621.13×
Louisiana26,9991.2×
Minnesota26,6171.07×
Kentucky26,4241.21×
Missouri25,8050.92×
Colorado25,3200.92×
Wisconsin24,4340.93×
Alabama23,3530.96×
Oklahoma21,3631.11×
Oregon19,8871×
Mississippi18,0051.26×
Connecticut17,9621.03×
Nevada16,9501.01×
Arkansas15,9951.12×
Iowa14,3951×
Kansas14,2411.04×
Utah13,7600.88×
West Virginia9,7611.2×
Nebraska8,9501.03×
New Mexico8,3690.96×
Idaho8,2970.95×
Hawaii7,8281.05×
New Hampshire6,2150.91×
Maine5,7330.92×
Rhode Island5,0300.91×
Montana4,4390.92×
Delaware4,2680.89×
Washington, District of Columbia3,9950.76×
South Dakota3,4290.85×
North Dakota2,8750.8×
Vermont2,7780.91×
Alaska2,4350.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food intolerance audience
BrandAffinityCategory
Immunology38.03×Business & Career
Self-healing19.08×Health
Healthy habits7.98×Health
Histamine77.4×Health
Cat play and toys9.72×Pets & Animals
Family caregivers15.8×Kids & Family
Retirement age14.42×Business & Career
Homeschooling in the United States17.04×Politics & Society
Facial care11.77×Beauty & Wellness
Plant-based diet11.54×Health
Sleeping positions21.45×Health
Google Docs4.6×Internet & Social Media
FODMAP48.28×Health
Parenting styles10.67×Kids & Family
Autoimmunity23×Health
Self-confidence8.41×Health
Fish oil17.67×Health
Shelter Dogs7.25×Pets & Animals
Diet soda18.95×Food & Beverages
Small intestine31.03×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food intolerance audience
TraitClusterScore
Healthy LifestyleBALANCE1.42
Family OrientationCONSERVATISM1.42
Design AffinityPREMIUM1.34
CreativityOPEN1.27
Convenience OrientationPREMIUM1.18
MindfulnessBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Food intolerance
CountryShare
United States40.4%
Italy11.1%
United Kingdom10.4%

See Food intolerance audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Food intolerance have in United States?

Food intolerance has an estimated audience of 1,740,940 people in United States, concentrated in California and Texas.

What is the gender split and age of Food intolerance fans?

82.0% of Food intolerance fans are female, 18.0% are male, with an average age of 44.4 years.

Which brands do Food intolerance fans like most?

Food intolerance fans show strongest brand affinity for Immunology (38.03×), Self-healing (19.08×), and Healthy habits (7.98×) over the country average.

Where do Food intolerance fans live in United States?

Food intolerance fans in United States are most concentrated in California (reach 195,585), Texas (reach 147,278), and Florida (reach 117,597). These three regions account for the largest share of the active audience.

What other brands do Food intolerance fans also like?

Beyond Food intolerance itself, the audience over-indexes on Self-healing (19.08×), Healthy habits (7.98×), Histamine (77.4×), and Cat play and toys (9.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food intolerance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.