Rascasse Audience Intelligence

Food intolerance Audience in United States

A data profile of the people who buy, follow and care about Food intolerance in United States — modelled from more than twelve digital signal sources. Food intolerance has an estimated audience of 1,740,940 people in United States.

#6789among Topic in United States#961in Food & Beverages

The average Food intolerance fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Immunology, Self-healing, Healthy habits, with strongest over-indexing on Immunology (38.03× the country average).

Demographically, the Food intolerance audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food intolerance fan in United States is more female, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Immunology.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food intolerance profile in United States.

Audience size
1.7M
in United States
Gender
82.0%♀
18.0% male
Age
44.4
average years
Country rank
#15859
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food intolerance fans

82.0% are female, 18.0% are male, average age 44.4.

Fig. 02

Gender split

82.0%
Female
18.0%
Male
Demographic split for Food intolerance audience in United States
MetricValue
Female82.0%
Male18.0%
Average age44.4
Estimated audience size1,740,940
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Food intolerance audience in United States
Age bracketShare%
16-197%
20-2914%
30-3923%
40-4931%
50+26%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Food intolerance audience comes from United States.

Worldwide audience distribution share by country for Food intolerance
CountryShare
United States40.4%
Italy11.1%
United Kingdom10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food intolerance audience in United States is strongest.

Fig. 05

Top regions by affinity

Food intolerance fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.22×
02Kentucky~30K1.18×
03Virginia~50K1.17×
04Tennessee~40K1.16×
05Louisiana~30K1.14×
06West Virginia~9K1.14×
07Arkansas~20K1.12×
08North Carolina~60K1.11×
09Alabama~30K1.11×
10Georgia~60K1.10×
11South Carolina~30K1.09×
12Indiana~30K1.06×
13Connecticut~20K1.06×
14Pennsylvania~60K1.05×
15Hawaii~8K1.04×
16Ohio~60K1.03×
17Nebraska~9K1.03×
18Missouri~30K1.02×
19Oklahoma~20K1.02×
20Maryland~30K1.01×
21Iowa~10K1.01×
22Massachusetts~30K1.00×
23Minnesota~20K1.00×
24Kansas~10K1.00×
25New Hampshire~7K1.00×
26Illinois~60K0.99×
27Delaware~5K0.99×
28Maine~6K0.98×
29Rhode Island~5K0.98×
30Vermont~3K0.98×
31Michigan~40K0.97×
32New Mexico~9K0.97×
33Texas~100K0.96×
34New York~90K0.96×
35Wisconsin~30K0.96×
36Idaho~8K0.96×
37South Dakota~4K0.96×
38California~200K0.95×
39Oregon~20K0.95×
40Nevada~20K0.95×
41Montana~5K0.95×
42New Jersey~40K0.94×
43Alaska~4K0.94×
44North Dakota~3K0.92×
45Washington~30K0.91×
46Arizona~30K0.90×
47Florida~100K0.88×
48Colorado~20K0.88×
49Utah~10K0.85×
50Washington, District of Columbia~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Food intolerance, United States
0.84×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food intolerance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food intolerance audience
#·InterestCategoryAffinity×
01HistamineHealth77.40×
02FODMAPHealth48.28×
03ImmunologyBusiness & Career38.03×
04AutoimmunityHealth23.00×
05Sleeping positionsHealth21.45×
06Self-healingHealth19.08×
07Fish oilHealth17.67×
08Homeschooling in the United StatesPolitics & Society17.04×
09Family caregiversKids & Family15.80×
10Retirement ageBusiness & Career14.42×
11Facial careBeauty & Wellness11.77×
12Plant-based dietHealth11.54×
13Parenting stylesKids & Family10.67×
14Cat play and toysPets & Animals9.72×
15DuckDuckGoInternet & Social Media8.60×
16Self-confidenceHealth8.41×
17Healthy habitsHealth7.98×
18Shelter DogsPets & Animals7.25×
19Dick Van DykeMovies & TV5.99×
20Google DocsInternet & Social Media4.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food intolerance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food intolerance audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.69×
SustainabilityBALANCE2.55×
Healthy LifestyleBALANCE2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food intolerance audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Early Adopter MentalityPOWER0.87×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food intolerance have in United States?

Food intolerance has an estimated audience of 1,740,940 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Food intolerance fans?

82.0% of Food intolerance fans are female, 18.0% are male, with an average age of 44.4 years.

03

Which brands do Food intolerance fans like most?

Food intolerance fans show strongest brand affinity for Immunology (38.03×), Self-healing (19.08×), and Healthy habits (7.98×) over the country average.

04

Where do Food intolerance fans live in United States?

Food intolerance fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Food intolerance fans also like?

Beyond Food intolerance itself, the audience over-indexes on Self-healing (19.08×), Healthy habits (7.98×), Histamine (77.4×), and Cat play and toys (9.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Food intolerance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food intolerance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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