Family caregivers Audience in United States

Family caregivers has an estimated audience of 6,621,628 people in United States. 50.8% are female, 49.2% are male, average age 40.4. Top regions: California, New York, Pennsylvania. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, Microblogging, Elderly care.

The average Family caregivers fan in United States is 40.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Family caregivers audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Family caregivers fans

Demographic split for Family caregivers audience in United States
MetricValue
Female50.8%
Male49.2%
Average age40.4
Estimated audience size6,621,628

Audience persona

The typical Family caregivers fan in United States is balanced, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Family caregivers in United States
RegionReachAffinity
California580,3840.8×
New York494,4531.34×
Pennsylvania364,5441.64×
Texas320,5060.56×
Florida306,6860.68×
Georgia262,1031.28×
Massachusetts196,4401.51×
Colorado163,6441.57×
Ohio151,0010.74×
Illinois138,3050.63×
Arizona137,8211.02×
New Jersey132,7350.79×
Oklahoma132,6651.8×
Michigan130,9930.76×
Indiana125,7861.04×
North Carolina116,9610.59×
Virginia102,2630.63×
Maryland101,7490.89×
Missouri99,2600.93×
Washington86,6600.65×
Tennessee81,8710.62×
Nevada68,5791.07×
Wisconsin64,0800.64×
Alabama58,1340.63×
South Carolina57,3780.58×
Minnesota55,3440.58×
Louisiana51,5920.6×
Connecticut48,7470.73×
Oregon45,7990.6×
Kentucky44,3910.53×
Mississippi42,7560.78×
Arkansas40,6970.75×
Iowa33,1620.61×
Kansas30,2740.58×
West Virginia30,2540.98×
Alaska30,1922.13×
Idaho27,9380.84×
Hawaii26,6890.94×
Montana26,3191.43×
South Dakota25,9781.7×
North Dakota25,2941.86×
New Hampshire24,9280.96×
Wyoming24,4742.49×
Nebraska24,4100.74×
New Mexico24,2830.73×
Rhode Island24,0711.14×
Maine24,0571.01×
Utah23,7530.4×
Vermont23,6762.04×
Delaware23,3531.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Family caregivers audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
PSV Eindhoven60.89×Sports
Microblogging12.67×Technology & Electronics
Elderly care22.14×Health
Singer-songwriter5.51×Music & Radio
Retirement community9.16×Kids & Family
Income tax13.19×Business & Career
Private bank22.62×Business & Career
Retirement planning9.17×Business & Career
Horoscope9.23×Health
Shabby chic12.26×Home & Garden
Day trading9.93×Business & Career
Planet Fitness3.23×Sports
Retirement5.49×Business & Career
LinkedIn2.91×Internet & Social Media
FaceTime13.05×Technology & Electronics
MSN2.98×News
Diaper bag4.89×Kids & Family
Pet insurance12.13×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Family caregivers audience
TraitClusterScore
Family OrientationCONSERVATISM5.84
Career OrientationPOWER2.14
Risk AppetiteTHRILL2.06
Need for SecurityCONSERVATISM2.04
SustainabilityBALANCE1.97
Community OrientationOPEN1.97

Worldwide distribution

Worldwide audience distribution share by country for Family caregivers
CountryShare
United States40.2%
United Kingdom6.9%
Japan5.4%

See Family caregivers audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Family caregivers have in United States?

Family caregivers has an estimated audience of 6,621,628 people in United States, concentrated in California and New York.

What is the gender split and age of Family caregivers fans?

50.8% of Family caregivers fans are female, 49.2% are male, with an average age of 40.4 years.

Which brands do Family caregivers fans like most?

Family caregivers fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and PSV Eindhoven (60.89×) over the country average.

Where do Family caregivers fans live in United States?

Family caregivers fans in United States are most concentrated in California (reach 580,384), New York (reach 494,453), and Pennsylvania (reach 364,544). These three regions account for the largest share of the active audience.

What other brands do Family caregivers fans also like?

Beyond Family caregivers itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), PSV Eindhoven (60.89×), Microblogging (12.67×), and Elderly care (22.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Family caregivers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.