Family caregivers Audience in United States

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Family caregivers has an estimated audience of 6,621,628 people in United States. 50.8% are female, 49.2% are male, average age 40.4. Top regions: California, New York, Pennsylvania. Top brand affinities: Layne Staley, Corona (band), Whataburger, Pillow, Shiba Inu.

The average Family caregivers fan in United States is 40.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Top brand affinities include Layne Staley, Corona (band), Whataburger, with strongest over-indexing on Layne Staley (9.95× the country average). Demographically, the Family caregivers audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Family caregivers fans

Demographic split for Family caregivers audience in United States
MetricValue
Female50.8%
Male49.2%
Average age40.4
Estimated audience size6,621,628

Audience persona

The typical Family caregivers fan in United States is balanced, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Layne Staley.

Top regions in United States

Top regions ranked by reach for Family caregivers in United States
RegionReachAffinity
California580,3840.8×
New York494,4531.34×
Pennsylvania364,5441.64×
Texas320,5060.56×
Florida306,6860.68×
Georgia262,1031.28×
Massachusetts196,4401.51×
Colorado163,6441.57×
Ohio151,0010.74×
Illinois138,3050.63×
Arizona137,8211.02×
New Jersey132,7350.79×
Oklahoma132,6651.8×
Michigan130,9930.76×
Indiana125,7861.04×
North Carolina116,9610.59×
Virginia102,2630.63×
Maryland101,7490.89×
Missouri99,2600.93×
Washington86,6600.65×
Tennessee81,8710.62×
Nevada68,5791.07×
Wisconsin64,0800.64×
Alabama58,1340.63×
South Carolina57,3780.58×
Minnesota55,3440.58×
Louisiana51,5920.6×
Connecticut48,7470.73×
Oregon45,7990.6×
Kentucky44,3910.53×
Mississippi42,7560.78×
Arkansas40,6970.75×
Iowa33,1620.61×
Kansas30,2740.58×
West Virginia30,2540.98×
Alaska30,1922.13×
Idaho27,9380.84×
Hawaii26,6890.94×
Montana26,3191.43×
South Dakota25,9781.7×
North Dakota25,2941.86×
New Hampshire24,9280.96×
Wyoming24,4742.49×
Nebraska24,4100.74×
New Mexico24,2830.73×
Rhode Island24,0711.14×
Maine24,0571.01×
Utah23,7530.4×
Vermont23,6762.04×
Delaware23,3531.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Family caregivers audience
BrandAffinityCategory
Layne Staley9.95×Music & Radio
Corona (band)8.92×Music & Radio
Whataburger1.99×Food & Beverages
Pillow1.83×Home & Garden
Shiba Inu5.91×Pets & Animals
Product design1.62×Business & Career
Jesse Plemons2.68×Movies & TV
Israel1.63×Travel & Leisure
Jingoism1.66×Politics & Society
Montana Grizzlies football9.59×Sports
Nebraska Cornhuskers football2.5×Sports
Brunello Cucinelli5.16×Fashion & Accessoires
UK garage3.58×Music & Radio
Urban horticulture2.34×Home & Garden
Chalco de Díaz Covarrubias9.73×Travel & Leisure
JDSU1.81×Business & Career
Electrolyte2.77×Health
Jeep Wagoneer3.27×Cars & Mobility
Public speaking1.9×Politics & Society
South Asian cuisine4.26×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Family caregivers audience
TraitClusterScore
Family OrientationCONSERVATISM5.84
Career OrientationPOWER2.14
Risk AppetiteTHRILL2.06
Need for SecurityCONSERVATISM2.04
SustainabilityBALANCE1.97
Community OrientationOPEN1.97

Worldwide distribution

Worldwide audience distribution share by country for Family caregivers
CountryShare
United States40.2%
United Kingdom6.9%
Japan5.4%

See Family caregivers audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Family caregivers have in United States?

Family caregivers has an estimated audience of 6,621,628 people in United States, concentrated in California and New York.

What is the gender split and age of Family caregivers fans?

50.8% of Family caregivers fans are female, 49.2% are male, with an average age of 40.4 years.

Which brands do Family caregivers fans like most?

Family caregivers fans show strongest brand affinity for Layne Staley (9.95×), Corona (band) (8.92×), and Whataburger (1.99×) over the country average.

Where do Family caregivers fans live in United States?

Family caregivers fans in United States are most concentrated in California (reach 580,384), New York (reach 494,453), and Pennsylvania (reach 364,544). These three regions account for the largest share of the active audience.

What other brands do Family caregivers fans also like?

Beyond Family caregivers itself, the audience over-indexes on Corona (band) (8.92×), Whataburger (1.99×), Pillow (1.83×), and Shiba Inu (5.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Family caregivers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.