Rascasse Audience Intelligence

Family caregivers Audience in United States

A data profile of the people who buy, follow and care about Family caregivers in United States — modelled from more than twelve digital signal sources. Family caregivers has an estimated audience of 6,621,628 people in United States.

#3144among Topic in United States#154in Kids & Family

The average Family caregivers fan in United States is 40.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Elderly care, Sustainable energy, FedEx, with strongest over-indexing on Elderly care (83.33× the country average).

Demographically, the Family caregivers audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Family caregivers fan in United States is balanced, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family caregivers profile in United States.

Audience size
6.6M
in United States
Gender
50.8%♀
49.2% male
Age
40.4
average years
Country rank
#5259
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family caregivers fans

50.8% are female, 49.2% are male, average age 40.4.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Family caregivers audience in United States
MetricValue
Female50.8%
Male49.2%
Average age40.4
Estimated audience size6,621,628
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Family caregivers audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4919%
50+27%
Fig. 04

Worldwide distribution

40.2%

of the worldwide Family caregivers audience comes from United States.

Worldwide audience distribution share by country for Family caregivers
CountryShare
United States40.2%
United Kingdom6.9%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family caregivers audience in United States is strongest.

Fig. 05

Top regions by affinity

Family caregivers fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~70K5.15×
02Mississippi~100K1.86×
03Pennsylvania~300K1.42×
04Idaho~50K1.40×
05Colorado~100K1.25×
06Oklahoma~90K1.18×
07Michigan~200K1.17×
08Arizona~200K1.14×
09North Dakota~20K1.13×
10Massachusetts~100K1.12×
11Vermont~10K1.12×
12Ohio~200K1.11×
13South Dakota~20K1.08×
14New York~400K1.07×
15Georgia~200K1.04×
16Montana~20K1.02×
17Delaware~20K1.01×
18Rhode Island~20K1.00×
19Washington, District of Columbia~20K0.98×
20West Virginia~30K0.97×
21Hawaii~30K0.97×
22Maine~20K0.97×
23New Hampshire~30K0.96×
24Wisconsin~90K0.94×
25Nevada~60K0.94×
26Indiana~100K0.93×
27New Mexico~30K0.93×
28Nebraska~30K0.92×
29Arkansas~50K0.91×
30Kansas~50K0.89×
31Connecticut~60K0.88×
32Iowa~50K0.88×
33Missouri~90K0.87×
34Utah~50K0.87×
35Maryland~100K0.86×
36Louisiana~70K0.86×
37Alabama~80K0.85×
38Kentucky~70K0.85×
39Oregon~60K0.84×
40South Carolina~80K0.83×
41Tennessee~100K0.80×
42Minnesota~80K0.80×
43New Jersey~100K0.78×
44Washington~100K0.78×
45Virginia~100K0.75×
46Florida~300K0.74×
47North Carolina~100K0.72×
48Illinois~200K0.71×
49California~500K0.66×
50Texas~300K0.58×
Fig. 06

Affinity by region

Affinity by region — Family caregivers, United States
0.58×1.00×5.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family caregivers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family caregivers audience
#·InterestCategoryAffinity×
01Elderly careHealth83.33×
02ExxonMobilCars & Mobility20.83×
03Sustainable energyHome & Garden18.99×
04Renewable energyBusiness & Career11.62×
05FedExBusiness & Career11.49×
06Retail bankingBusiness & Career10.16×
07Retirement planningBusiness & Career9.62×
08QVCMovies & TV9.17×
09Online bankingBusiness & Career8.54×
10LotteryGames8.02×
11Retirement communityKids & Family7.80×
12LinkedInInternet & Social Media6.82×
13Weather forecastingHome & Garden6.69×
14First class travelTravel & Leisure6.46×
15Home automationTechnology & Electronics6.43×
16Mortgage loansBusiness & Career5.68×
17Discount storesShopping5.21×
18Vehicle insuranceCars & Mobility4.84×
19InnovationBusiness & Career4.67×
20PinterestInternet & Social Media3.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family caregivers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family caregivers audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM17.87×
SustainabilityBALANCE4.74×
Convenience OrientationPREMIUM2.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family caregivers audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Luxury OrientationPREMIUM0.85×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family caregivers have in United States?

Family caregivers has an estimated audience of 6,621,628 people in United States, concentrated in California and New York.

02

What is the gender split and age of Family caregivers fans?

50.8% of Family caregivers fans are female, 49.2% are male, with an average age of 40.4 years.

03

Which brands do Family caregivers fans like most?

Family caregivers fans show strongest brand affinity for Elderly care (83.33×), Sustainable energy (18.99×), and FedEx (11.49×) over the country average.

04

Where do Family caregivers fans live in United States?

Family caregivers fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Family caregivers fans also like?

Beyond Family caregivers itself, the audience over-indexes on Sustainable energy (18.99×), FedEx (11.49×), Renewable energy (11.62×), and Mortgage loans (5.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Family caregivers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Family caregivers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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