FODMAP Audience in United States

FODMAP has an estimated audience of 508,807 people in United States. 82.0% are female, 18.0% are male, average age 46.2. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Autism Awareness, Margot Robbie, Alexandra Daddario, Diabetes mellitus awareness.

The average FODMAP fan in United States is 46.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Autism Awareness, Margot Robbie, with strongest over-indexing on Google Maps (5.05× the country average). Demographically, the FODMAP audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of FODMAP fans

Demographic split for FODMAP audience in United States
MetricValue
Female82.0%
Male18.0%
Average age46.2
Estimated audience size508,807

Audience persona

The typical FODMAP fan in United States is more female, around 46.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for FODMAP in United States
RegionReachAffinity
California67,6421.21×
Texas35,3960.81×
New York34,6471.22×
Florida30,0980.87×
Pennsylvania17,2721.01×
Illinois16,7550.99×
Washington15,5501.52×
North Carolina15,2921×
Ohio14,7100.94×
Virginia13,8841.12×
Michigan13,8671.04×
Massachusetts13,5631.35×
New Jersey12,3700.96×
Georgia12,3200.79×
Colorado10,1901.27×
Arizona9,6650.93×
Oregon9,3561.6×
Maryland9,1941.05×
Tennessee9,0510.89×
Minnesota8,6911.19×
Wisconsin7,7201.01×
Missouri7,5010.91×
Indiana7,2400.78×
South Carolina6,1980.81×
Connecticut5,7851.13×
Utah5,0941.12×
Kentucky4,9450.78×
Alabama4,7870.67×
Oklahoma4,3990.78×
Louisiana4,2720.65×
Nevada4,1650.85×
Iowa3,8510.92×
Kansas3,4280.86×
Arkansas3,0860.74×
Idaho2,9901.17×
New Hampshire2,7681.38×
Maine2,5651.41×
New Mexico2,4230.95×
Mississippi2,2660.54×
Hawaii2,2511.03×
Nebraska2,2350.88×
Washington, District of Columbia2,1851.43×
West Virginia1,7130.72×
Rhode Island1,6531.02×
Montana1,5221.08×
Vermont1,2691.42×
Alaska1,1701.07×
Delaware1,0820.77×
South Dakota9960.85×
North Dakota7670.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FODMAP audience
BrandAffinityCategory
Google Maps5.05×Internet & Social Media
Autism Awareness11.87×Health
Margot Robbie11.66×Movies & TV
Alexandra Daddario12.61×Movies & TV
Diabetes mellitus awareness8.12×Health
Demi Moore10.93×Movies & TV
Capital One4.71×Business & Career
Indeed.com4.61×Business & Career
Google News5.97×News
Gut flora17.88×Health
Singer-songwriter3.75×Music & Radio
Khan Academy7.77×Business & Career
Microblogging8.06×Technology & Electronics
Natalie Dormer18.2×Movies & TV
Rose Leslie19.63×Movies & TV
Enterprise Rent-A-Car4.67×Cars & Mobility
Ronaldinho19.34×Sports
Circle K5.09×Shopping
Paleolithic diet6×Health
MSN2.87×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FODMAP audience
TraitClusterScore
Healthy LifestyleBALANCE1.63
SustainabilityBALANCE1.61
MindfulnessBALANCE1.49
Luxury OrientationPREMIUM1.48
Urban LifestyleOPEN1.45
Price SensitivityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for FODMAP
CountryShare
United States24.9%
Japan16.6%
Brazil11.2%

See FODMAP audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does FODMAP have in United States?

FODMAP has an estimated audience of 508,807 people in United States, concentrated in California and Texas.

What is the gender split and age of FODMAP fans?

82.0% of FODMAP fans are female, 18.0% are male, with an average age of 46.2 years.

Which brands do FODMAP fans like most?

FODMAP fans show strongest brand affinity for Google Maps (5.05×), Autism Awareness (11.87×), and Margot Robbie (11.66×) over the country average.

Where do FODMAP fans live in United States?

FODMAP fans in United States are most concentrated in California (reach 67,642), Texas (reach 35,396), and New York (reach 34,647). These three regions account for the largest share of the active audience.

What other brands do FODMAP fans also like?

Beyond FODMAP itself, the audience over-indexes on Autism Awareness (11.87×), Margot Robbie (11.66×), Alexandra Daddario (12.61×), and Diabetes mellitus awareness (8.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FODMAP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.