Rascasse Audience Intelligence

FODMAP Audience in United States

A data profile of the people who buy, follow and care about FODMAP in United States — modelled from more than twelve digital signal sources. FODMAP has an estimated audience of 508,807 people in United States.

#11323among Topic in United States#953in Health

The average FODMAP fan in United States is 46.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Food intolerance, Gut flora, QVC, with strongest over-indexing on Food intolerance (48.28× the country average).

Demographically, the FODMAP audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FODMAP fan in United States is more female, around 46.2 years old, with strong Family Orientation tendencies and a notable affinity for Food intolerance.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FODMAP profile in United States.

Audience size
509K
in United States
Gender
82.0%♀
18.0% male
Age
46.2
average years
Country rank
#36290
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FODMAP fans

82.0% are female, 18.0% are male, average age 46.2.

Fig. 02

Gender split

82.0%
Female
18.0%
Male
Demographic split for FODMAP audience in United States
MetricValue
Female82.0%
Male18.0%
Average age46.2
Estimated audience size508,807
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the FODMAP audience in United States
Age bracketShare%
16-197%
20-2912%
30-3918%
40-4927%
50+36%
Fig. 04

Worldwide distribution

24.7%

of the worldwide FODMAP audience comes from United States.

Worldwide audience distribution share by country for FODMAP
CountryShare
United States24.7%
Japan16.8%
Brazil11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FODMAP audience in United States is strongest.

Fig. 05

Top regions by affinity

FODMAP fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~9K1.50×
02Vermont~1K1.46×
03Washington~10K1.44×
04New Hampshire~3K1.37×
05Maine~3K1.37×
06Massachusetts~10K1.32×
07Washington, District of Columbia~2K1.32×
08Colorado~10K1.24×
09Idaho~3K1.16×
10California~60K1.14×
11New York~30K1.13×
12Montana~2K1.12×
13Alaska~1K1.12×
14Minnesota~8K1.11×
15Connecticut~6K1.11×
16Utah~5K1.09×
17Virginia~10K1.06×
18Hawaii~2K1.04×
19Rhode Island~2K1.04×
20Maryland~9K1.03×
21Wisconsin~8K1.00×
22Michigan~10K0.99×
23Pennsylvania~20K0.97×
24Illinois~20K0.96×
25North Carolina~10K0.96×
26New Mexico~2K0.96×
27New Jersey~10K0.94×
28Arizona~10K0.93×
29Ohio~10K0.92×
30Missouri~8K0.92×
31Iowa~4K0.90×
32South Dakota~1K0.90×
33North Dakota<1K0.89×
34Tennessee~9K0.88×
35Kansas~4K0.88×
36Nebraska~2K0.88×
37Florida~30K0.87×
38Delaware~1K0.87×
39Indiana~8K0.84×
40South Carolina~6K0.84×
41West Virginia~2K0.84×
42Kentucky~5K0.82×
43Oklahoma~5K0.82×
44Nevada~4K0.81×
45Arkansas~3K0.80×
46Texas~30K0.79×
47Georgia~10K0.79×
48Alabama~5K0.72×
49Louisiana~5K0.72×
50Mississippi~3K0.63×
Fig. 06

Affinity by region

Affinity by region — FODMAP, United States
0.63×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FODMAP audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FODMAP audience
#·InterestCategoryAffinity×
01Food intoleranceFood & Beverages48.28×
02Gut floraHealth24.39×
03Pep GuardiolaSports20.00×
04RonaldinhoSports17.87×
05HomeopathyHealth17.05×
06Elderly careHealth10.87×
07QVCMovies & TV7.47×
08Paleolithic dietHealth6.69×
09Sustainable energyHome & Garden6.14×
10Weather forecastingHome & Garden4.59×
11Renewable energyBusiness & Career4.42×
12Trader Joe'sShopping4.08×
13Microwave ovenHome & Garden3.92×
14FedExBusiness & Career3.86×
15Discount storesShopping3.81×
16Organic foodFood & Beverages3.57×
17PinterestInternet & Social Media3.07×
18Mortgage loansBusiness & Career2.97×
19AirbnbTravel & Leisure2.51×
20FurnitureHome & Garden2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FODMAP audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FODMAP audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.87×
Convenience OrientationPREMIUM2.30×
SustainabilityBALANCE2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FODMAP audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
Early Adopter MentalityPOWER1.00×
Pet OwnershipJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FODMAP have in United States?

FODMAP has an estimated audience of 508,807 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FODMAP fans?

82.0% of FODMAP fans are female, 18.0% are male, with an average age of 46.2 years.

03

Which brands do FODMAP fans like most?

FODMAP fans show strongest brand affinity for Food intolerance (48.28×), Gut flora (24.39×), and QVC (7.47×) over the country average.

04

Where do FODMAP fans live in United States?

FODMAP fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do FODMAP fans also like?

Beyond FODMAP itself, the audience over-indexes on Gut flora (24.39×), QVC (7.47×), Trader Joe's (4.08×), and Pinterest (3.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See FODMAP audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FODMAP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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