Homeschooling in the United States Audience in United States

Homeschooling in the United States has an estimated audience of 5,221,018 people in United States. 72.2% are female, 27.8% are male, average age 40.2. Top regions: New York, California, Florida. Top brand affinities: Hobby Lobby, Do it yourself (DIY), Aldi, Clarinet, Metaphysics.

The average Homeschooling in the United States fan in United States is 40.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Hobby Lobby, Do it yourself (DIY), Aldi, with strongest over-indexing on Hobby Lobby (3.37× the country average). Demographically, the Homeschooling in the United States audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Homeschooling in the United States fans

Demographic split for Homeschooling in the United States audience in United States
MetricValue
Female72.2%
Male27.8%
Average age40.2
Estimated audience size5,221,018

Audience persona

The typical Homeschooling in the United States fan in United States is more female, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Homeschooling in the United States in United States
RegionReachAffinity
New York71,9550.25×
California63,2810.11×
Florida60,7330.17×
Texas60,3840.13×
Louisiana58,9340.88×
Arkansas58,8851.37×
Oklahoma57,5870.99×
Kentucky56,6750.87×
Alabama54,8590.75×
West Virginia54,7202.25×
Tennessee52,2630.5×
South Carolina51,8890.66×
Indiana50,5570.53×
Kansas50,5431.23×
Idaho50,5311.93×
Missouri48,9620.58×
Hawaii48,2712.15×
Iowa47,9831.12×
Montana47,6033.29×
North Carolina47,0100.3×
South Dakota46,9863.89×
Ohio46,8190.29×
Georgia46,6290.29×
Michigan46,6080.34×
Wisconsin46,3600.59×
Maryland46,0080.51×
New Hampshire45,0872.19×
Arizona44,6460.42×
Pennsylvania44,4500.25×
Nebraska44,1501.69×
Connecticut44,0830.84×
New Mexico43,9201.68×
Nevada43,7780.87×
Rhode Island43,5372.62×
Maine43,5112.33×
Oregon43,2190.72×
Utah42,9610.92×
Virginia42,6830.34×
New Jersey42,3660.32×
Illinois41,6910.24×
Minnesota41,4210.55×
Massachusetts40,9960.4×
Washington40,0190.38×
Colorado39,9070.48×
Washington, District of Columbia28,1511.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homeschooling in the United States audience
BrandAffinityCategory
Hobby Lobby3.37×Home & Garden
Do it yourself (DIY)2.05×Home & Garden
Aldi2.37×Shopping
Clarinet5.28×Music & Radio
Metaphysics3.23×Business & Career
Fly fishing3.87×Sports
Kindergarten3.68×Kids & Family
Golf Channel3.1×Sports
Planet Fitness2.03×Sports
Saxophone4.8×Music & Radio
Bass guitar2.57×Music & Radio
Hiking trails4.7×Sports
Non-fiction books3.71×Literature
Funko5.22×Kids & Family
IKEA2.07×Home & Garden
Child development3.59×Business & Career
Food storage5.55×Home & Garden
The Breakfast Club3.69×Movies & TV
Scooby-Doo2.43×Movies & TV
Cello4.23×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homeschooling in the United States audience
TraitClusterScore
Community OrientationOPEN1.46
DIY MentalityTHRILL1.43
Urban LifestyleOPEN1.42
SpiritualityBALANCE1.35
Family OrientationCONSERVATISM1.35
CreativityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Homeschooling in the United States
CountryShare
United States61.5%
United Kingdom5.4%
Canada4.0%

See Homeschooling in the United States audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Homeschooling in the United States have in United States?

Homeschooling in the United States has an estimated audience of 5,221,018 people in United States, concentrated in New York and California.

What is the gender split and age of Homeschooling in the United States fans?

72.2% of Homeschooling in the United States fans are female, 27.8% are male, with an average age of 40.2 years.

Which brands do Homeschooling in the United States fans like most?

Homeschooling in the United States fans show strongest brand affinity for Hobby Lobby (3.37×), Do it yourself (DIY) (2.05×), and Aldi (2.37×) over the country average.

Where do Homeschooling in the United States fans live in United States?

Homeschooling in the United States fans in United States are most concentrated in New York (reach 71,955), California (reach 63,281), and Florida (reach 60,733). These three regions account for the largest share of the active audience.

What other brands do Homeschooling in the United States fans also like?

Beyond Homeschooling in the United States itself, the audience over-indexes on Do it yourself (DIY) (2.05×), Aldi (2.37×), Clarinet (5.28×), and Metaphysics (3.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homeschooling in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.