Rascasse Audience Intelligence

Sleeping positions Audience in United States

A data profile of the people who buy, follow and care about Sleeping positions in United States — modelled from more than twelve digital signal sources. Sleeping positions has an estimated audience of 2,823,500 people in United States.

#5279among Topic in United States#406in Health

The average Sleeping positions fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Emily Watson, Mobile home, Eric Trump, with strongest over-indexing on Emily Watson (3816.37× the country average).

Demographically, the Sleeping positions audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sleeping positions fan in United States is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Emily Watson.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sleeping positions profile in United States.

Audience size
2.8M
in United States
Gender
62.0%♀
38.0% male
Age
44.3
average years
Country rank
#10812
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sleeping positions fans

62.0% are female, 38.0% are male, average age 44.3.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Sleeping positions audience in United States
MetricValue
Female62.0%
Male38.0%
Average age44.3
Estimated audience size2,823,500
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Sleeping positions audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Sleeping positions audience comes from United States.

Worldwide audience distribution share by country for Sleeping positions
CountryShare
United States27.0%
Japan7.2%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sleeping positions audience in United States is strongest.

Fig. 05

Top regions by affinity

Sleeping positions fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.22×
02Texas~300K1.21×
03Washington~60K1.13×
04Nevada~30K1.13×
05Kentucky~40K1.12×
06Oklahoma~40K1.12×
07Arkansas~30K1.12×
08Hawaii~10K1.11×
09North Carolina~90K1.10×
10Arizona~60K1.09×
11Georgia~90K1.08×
12Kansas~20K1.07×
13Indiana~50K1.06×
14Louisiana~40K1.06×
15Alaska~6K1.05×
16Illinois~100K1.04×
17Maryland~50K1.04×
18Virginia~70K1.03×
19West Virginia~10K1.02×
20Montana~8K1.02×
21Tennessee~60K1.01×
22Missouri~50K1.01×
23Oregon~30K1.01×
24Ohio~90K1.00×
25Minnesota~40K1.00×
26Alabama~40K1.00×
27Mississippi~20K1.00×
28New York~200K0.99×
29Connecticut~30K0.99×
30New Jersey~70K0.98×
31Idaho~10K0.98×
32North Dakota~6K0.98×
33South Dakota~6K0.97×
34Michigan~70K0.96×
35Utah~20K0.96×
36Nebraska~10K0.96×
37Massachusetts~50K0.95×
38Iowa~20K0.95×
39New Mexico~10K0.95×
40New Hampshire~10K0.95×
41Rhode Island~9K0.95×
42Delaware~7K0.95×
43Vermont~5K0.95×
44Florida~200K0.94×
45Pennsylvania~90K0.94×
46South Carolina~40K0.93×
47Wisconsin~40K0.93×
48Maine~9K0.92×
49Washington, District of Columbia~8K0.89×
50Colorado~40K0.88×
Fig. 06

Affinity by region

Affinity by region — Sleeping positions, United States
0.88×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sleeping positions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sleeping positions audience
#·InterestCategoryAffinity×
01Emily WatsonMovies & TV3816.37×
02Eric TrumpPolitics & Society20.00×
03Fox News LiveMovies & TV20.00×
04Fox & FriendsMovies & TV19.62×
05Toy dogPets & Animals19.23×
06Surf cultureSports19.11×
07Single-lens reflex cameraTechnology & Electronics19.08×
08Mirrorless interchangeable-lens cameraTechnology & Electronics19.08×
09Transcendental MeditationHealth18.85×
10Higher consciousnessHealth17.56×
11Bulldog breedsPets & Animals17.36×
12Single track (mountain biking)Sports17.31×
13Gun dogPets & Animals15.91×
14Mattress WarehouseHome & Garden15.77×
15Companion dogPets & Animals12.67×
16WanderlustSports12.50×
17Mobile homeCars & Mobility11.30×
18National Rifle AssociationPolitics & Society10.57×
19Memory foamHome & Garden8.57×
20United States Air ForcePolitics & Society8.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sleeping positions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sleeping positions audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.54×
Community OrientationOPEN1.40×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sleeping positions audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
Social Media UsageJOY1.02×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sleeping positions have in United States?

Sleeping positions has an estimated audience of 2,823,500 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sleeping positions fans?

62.0% of Sleeping positions fans are female, 38.0% are male, with an average age of 44.3 years.

03

Which brands do Sleeping positions fans like most?

Sleeping positions fans show strongest brand affinity for Emily Watson (3816.37×), Mobile home (11.3×), and Eric Trump (20×) over the country average.

04

Where do Sleeping positions fans live in United States?

Sleeping positions fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sleeping positions fans also like?

Beyond Sleeping positions itself, the audience over-indexes on Mobile home (11.3×), Eric Trump (20×), Surf culture (19.11×), and Higher consciousness (17.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sleeping positions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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