Rascasse Audience Intelligence

Toy dog Audience in United States

Name: Toy dog — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Toy dog in United States — modelled from more than twelve digital signal sources. Toy dog has an estimated audience of 3,984,344 people in United States.

#4331among Topic in United States #180in Pets & Animals

The average Toy dog fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Sleeping positions, Ronaldinho, with strongest over-indexing on Dog agility (13.43× the country average).

Demographically, the Toy dog audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toy dog fan in United States is more female, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toy dog profile in United States.

Audience size

in United States

Gender

70.6%♀

29.4% male

Age

38.8

average years

Country rank

#8074

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Toy dog fans

70.6% are female, 29.4% are male, average age 38.8.

Fig. 02

Gender split

70.6%

Female

29.4%

Male

Demographic split for Toy dog audience in United States
Metric	Value
Female	70.6%
Male	29.4%
Average age	38.8
Estimated audience size	3,984,344

Fig. 03

Age distribution

Age distribution of the Toy dog audience in United States
Age bracket	Share	%
16-19		24%
20-29		17%
30-39		16%
40-49		20%
50+		22%

Fig. 04

Worldwide distribution

30.3%

of the worldwide Toy dog audience comes from United States.

Worldwide audience distribution share by country for Toy dog
Country	Share
United States	30.3%
Japan	24.7%
Brazil	5.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toy dog audience in United States is strongest.

Fig. 05

Top regions by affinity

Toy dog fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~40K	1.29×
02	Alabama	~70K	1.24×
03	Oklahoma	~50K	1.19×
04	Kentucky	~60K	1.17×
05	Tennessee	~90K	1.15×
06	North Carolina	~100K	1.14×
07	Arkansas	~40K	1.14×
08	Louisiana	~60K	1.11×
09	South Carolina	~70K	1.10×
10	West Virginia	~20K	1.09×
11	Florida	~300K	1.08×
12	Indiana	~80K	1.08×
13	Missouri	~70K	1.08×
14	Ohio	~100K	1.07×
15	Texas	~400K	1.06×
16	Georgia	~100K	1.06×
17	Delaware	~10K	1.04×
18	Pennsylvania	~100K	1.03×
19	Illinois	~100K	1.02×
20	Iowa	~30K	1.02×
21	New Mexico	~20K	1.02×
22	Connecticut	~40K	1.01×
23	Maryland	~70K	1.00×
24	Wisconsin	~60K	1.00×
25	Montana	~10K	1.00×
26	Nevada	~40K	0.99×
27	Alaska	~8K	0.99×
28	Virginia	~100K	0.98×
29	Arizona	~80K	0.98×
30	Idaho	~20K	0.98×
31	Michigan	~100K	0.97×
32	New Jersey	~100K	0.97×
33	Kansas	~30K	0.97×
34	Nebraska	~20K	0.96×
35	North Dakota	~8K	0.96×
36	Utah	~30K	0.95×
37	Maine	~10K	0.95×
38	Rhode Island	~10K	0.95×
39	South Dakota	~9K	0.94×
40	Vermont	~7K	0.94×
41	Oregon	~40K	0.93×
42	New Hampshire	~10K	0.92×
43	Hawaii	~20K	0.91×
44	California	~400K	0.90×
45	New York	~200K	0.90×
46	Minnesota	~50K	0.89×
47	Colorado	~50K	0.87×
48	Washington	~70K	0.86×
49	Massachusetts	~70K	0.83×
50	Washington, District of Columbia	~10K	0.83×

Affinity by region — Toy dog, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toy dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toy dog audience
#	Interest	Category	×
01	Gareth Bale	Sports	20.00×
02	Sleeping positions	Health	19.23×
03	Ronaldinho	Sports	16.93×
04	Court shoe	Fashion & Accessoires	16.21×
05	Dog agility	Pets & Animals	13.43×
06	Single-family detached home	Home & Garden	5.33×
07	Dog grooming	Pets & Animals	5.07×
08	Cast-iron cookware	Home & Garden	4.80×
09	Minnesota Wild	Sports	3.95×
10	Pet store	Pets & Animals	3.93×
11	Rick and Morty	Movies & TV	3.62×
12	Drudge Report	Sports	3.31×
13	Pet sitting	Pets & Animals	3.29×
14	Hair Extensions	Beauty & Wellness	2.93×
15	Pet food	Pets & Animals	2.84×
16	Veterinary medicine	Business & Career	2.53×
17	Petco	Shopping	2.22×
18	Dogs	Pets & Animals	1.93×
19	Dollar General	Shopping	1.62×
20	Texas Roadhouse	Food & Beverages	1.61×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toy dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Toy dog audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.29×
Pet Ownership	JOY	1.71×
Urban Lifestyle	OPEN	1.39×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Toy dog audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.93×
Career Orientation	POWER	0.93×
Price Sensitivity	PREMIUM	0.99×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Toy dog have in United States?

Toy dog has an estimated audience of 3,984,344 people in United States, concentrated in California and Texas.

What is the gender split and age of Toy dog fans?

70.6% of Toy dog fans are female, 29.4% are male, with an average age of 38.8 years.

Which brands do Toy dog fans like most?

Toy dog fans show strongest brand affinity for Dog agility (13.43×), Sleeping positions (19.23×), and Ronaldinho (16.93×) over the country average.

Where do Toy dog fans live in United States?

Toy dog fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Toy dog fans also like?

Beyond Toy dog itself, the audience over-indexes on Sleeping positions (19.23×), Ronaldinho (16.93×), Pet store (3.93×), and Dogs (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Toy dog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toy dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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