Toy dog Audience in Germany
Toy dog has an estimated audience of 508,401 people in Germany. 64.2% are female, 35.8% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Pet store, Fressnapf, Shiba Inu, Jack Nicholson, Italo disco.
The average Toy dog fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Pet store, Fressnapf, Shiba Inu, with strongest over-indexing on Pet store (6.82× the country average). Demographically, the Toy dog audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Toy dog fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 37.0 |
| Estimated audience size | 508,401 |
Audience persona
The typical Toy dog fan in Germany is more female, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,862 | 0.86× |
| Baden-Württemberg | 62,669 | 0.9× |
| Niedersachsen | 54,024 | 1.09× |
| Bayern | 49,079 | 0.6× |
| Thüringen | 35,564 | 2.75× |
| Hessen | 29,221 | 0.75× |
| Sachsen | 24,995 | 1× |
| Rheinland-Pfalz | 24,838 | 0.98× |
| Brandenburg | 19,040 | 1.21× |
| Berlin | 12,843 | 0.56× |
| Sachsen-Anhalt | 11,965 | 0.91× |
| Mecklenburg-Vorpommern | 9,133 | 0.94× |
| Hamburg | 7,303 | 0.64× |
| Bremen | 7,167 | 1.65× |
| Schleswig-Holstein | 5,549 | 0.3× |
| Saarland | 5,329 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet store | 6.82× | Pets & Animals |
| Fressnapf | 5.64× | Shopping |
| Shiba Inu | 29.91× | Pets & Animals |
| Jack Nicholson | 11.42× | Movies & TV |
| Italo disco | 10.93× | Music & Radio |
| Pet food | 3.82× | Pets & Animals |
| Saturn (store) | 4.05× | Shopping |
| Pets | 2.07× | Pets & Animals |
| Dog grooming | 6.84× | Pets & Animals |
| Focus | 3.83× | News |
| Chartreux | 19.79× | Pets & Animals |
| Veterinary medicine | 3.94× | Business & Career |
| Eukanuba | 19.64× | Pets & Animals |
| Anna-Maria Zimmermann | 7.26× | Music & Radio |
| Jeremy Renner | 10.2× | Movies & TV |
| Airbnb | 2.21× | Travel & Leisure |
| Image scanner | 10.3× | Technology & Electronics |
| Pet sitting | 3.6× | Pets & Animals |
| Patrick Swayze | 6.7× | Movies & TV |
| Maine Coon | 4.05× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.93 |
| LGBTQ+ Identity | OPEN | 1.67 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Sports Activity | POWER | 1.46 |
| Design Affinity | PREMIUM | 1.42 |
| Family Orientation | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| Japan | 24.7% |
| Brazil | 5.1% |
See Toy dog audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Toy dog have in Germany?
Toy dog has an estimated audience of 508,401 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Toy dog fans?
64.2% of Toy dog fans are female, 35.8% are male, with an average age of 37.0 years.
Which brands do Toy dog fans like most?
Toy dog fans show strongest brand affinity for Pet store (6.82×), Fressnapf (5.64×), and Shiba Inu (29.91×) over the country average.
Where do Toy dog fans live in Germany?
Toy dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,862), Baden-Württemberg (reach 62,669), and Niedersachsen (reach 54,024). These three regions account for the largest share of the active audience.
What other brands do Toy dog fans also like?
Beyond Toy dog itself, the audience over-indexes on Fressnapf (5.64×), Shiba Inu (29.91×), Jack Nicholson (11.42×), and Italo disco (10.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toy dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.