Rascasse Audience Intelligence

Toy dog Audience in Germany

A data profile of the people who buy, follow and care about Toy dog in Germany — modelled from more than twelve digital signal sources. Toy dog has an estimated audience of 508,401 people in Germany.

#4640among Topic in Germany#203in Pets & Animals

The average Toy dog fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Shiba Inu, Pet sitting, Pet store, with strongest over-indexing on Shiba Inu (50.51× the country average).

Demographically, the Toy dog audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toy dog fan in Germany is more female, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Shiba Inu.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toy dog profile in Germany.

Audience size
508K
in Germany
Gender
64.2%♀
35.8% male
Age
37.0
average years
Country rank
#11577
Topic in Germany
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toy dog fans

64.2% are female, 35.8% are male, average age 37.0.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Toy dog audience in Germany
MetricValue
Female64.2%
Male35.8%
Average age37.0
Estimated audience size508,401
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Toy dog audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4922%
50+14%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Toy dog audience comes from Germany.

Worldwide audience distribution share by country for Toy dog
CountryShare
United States30.3%
Japan24.7%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toy dog audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toy dog fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.95×
02Bremen~5K1.22×
03Mecklenburg-Vorpommern~10K1.18×
04Brandenburg~20K1.07×
05Rheinland-Pfalz~30K1.06×
06Saarland~6K1.04×
07Niedersachsen~50K1.01×
08Sachsen~20K0.97×
09Sachsen-Anhalt~10K0.97×
10Baden-Württemberg~70K0.94×
11Hessen~40K0.91×
12Nordrhein-Westfalen~90K0.82×
13Schleswig-Holstein~10K0.82×
14Hamburg~9K0.82×
15Berlin~20K0.80×
16Bayern~60K0.79×
Fig. 06

Affinity by region

Affinity by region — Toy dog, Germany
0.79×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toy dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toy dog audience
#·InterestCategoryAffinity×
01Shiba InuPets & Animals50.51×
02Cavalier King Charles SpanielPets & Animals22.40×
03Dog daycarePets & Animals21.87×
04Jack NicholsonMovies & TV12.03×
05Jeremy RennerMovies & TV10.99×
06Kate BushMusic & Radio9.54×
07Martin RütterPets & Animals8.89×
08Pet sittingPets & Animals8.75×
09Patrick SwayzeMovies & TV7.70×
10Pet adoptionPets & Animals6.25×
11Pet storePets & Animals5.55×
12Maine CoonPets & Animals5.32×
13Dog groomingPets & Animals5.25×
14VIER PFOTENPets & Animals4.31×
15Veterinary medicineBusiness & Career4.20×
16FressnapfShopping3.98×
17Tour de FranceSports3.87×
18Pet foodPets & Animals2.85×
19BeachesTravel & Leisure2.82×
20TagesschauMovies & TV2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toy dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toy dog audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.37×
Community OrientationOPEN1.58×
Risk AppetiteTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toy dog audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
Convenience OrientationPREMIUM0.80×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toy dog have in Germany?

Toy dog has an estimated audience of 508,401 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Toy dog fans?

64.2% of Toy dog fans are female, 35.8% are male, with an average age of 37.0 years.

03

Which brands do Toy dog fans like most?

Toy dog fans show strongest brand affinity for Shiba Inu (50.51×), Pet sitting (8.75×), and Pet store (5.55×) over the country average.

04

Where do Toy dog fans live in Germany?

Toy dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Toy dog fans also like?

Beyond Toy dog itself, the audience over-indexes on Pet sitting (8.75×), Pet store (5.55×), Jack Nicholson (12.03×), and Tagesschau (2.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Toy dog audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toy dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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