Dog grooming Audience in Germany
Dog grooming has an estimated audience of 2,348,266 people in Germany. 64.2% are female, 35.8% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog health, Maltese (dog), Golden Retriever, Chihuahua (dog), Beagle.
The average Dog grooming fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog health, Maltese (dog), Golden Retriever, with strongest over-indexing on Dog health (18.86× the country average). Demographically, the Dog grooming audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog grooming fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 37.8 |
| Estimated audience size | 2,348,266 |
Audience persona
The typical Dog grooming fan in Germany is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Dog health.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 576,610 | 1.12× |
| Bayern | 387,384 | 1.03× |
| Baden-Württemberg | 347,598 | 1.08× |
| Niedersachsen | 229,576 | 1.01× |
| Hessen | 206,633 | 1.15× |
| Rheinland-Pfalz | 119,746 | 1.02× |
| Berlin | 116,593 | 1.11× |
| Sachsen | 97,191 | 0.84× |
| Schleswig-Holstein | 86,183 | 1.02× |
| Brandenburg | 63,365 | 0.87× |
| Hamburg | 52,742 | 0.99× |
| Sachsen-Anhalt | 46,279 | 0.76× |
| Thüringen | 44,403 | 0.74× |
| Mecklenburg-Vorpommern | 40,703 | 0.91× |
| Saarland | 28,508 | 0.99× |
| Bremen | 27,073 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog health | 18.86× | Pets & Animals |
| Maltese (dog) | 15.64× | Pets & Animals |
| Golden Retriever | 12.58× | Pets & Animals |
| Chihuahua (dog) | 11.9× | Pets & Animals |
| Beagle | 11.62× | Pets & Animals |
| Poodle | 11.2× | Pets & Animals |
| Miniature Schnauzer | 14.24× | Pets & Animals |
| Border Collie | 11.91× | Pets & Animals |
| Dachshund | 9.72× | Pets & Animals |
| Pomeranian (dog) | 10.12× | Pets & Animals |
| Dog collar | 8.43× | Pets & Animals |
| Yorkshire Terrier | 9.82× | Pets & Animals |
| Dog breeding | 10.42× | Pets & Animals |
| Siberian Husky | 9× | Pets & Animals |
| Shih Tzu | 9.55× | Pets & Animals |
| Dog harness | 7.98× | Pets & Animals |
| Labrador Retriever | 7.76× | Pets & Animals |
| Obedience school | 7.63× | Pets & Animals |
| French Bulldog | 7.6× | Pets & Animals |
| Boston Terrier | 11.26× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.07 |
| Sustainability | BALANCE | 1.79 |
| DIY Mentality | THRILL | 1.62 |
| Sports Activity | POWER | 1.37 |
| Urban Lifestyle | OPEN | 1.35 |
| Travelling | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.8% |
| United Kingdom | 6.4% |
See Dog grooming audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dog grooming have in Germany?
Dog grooming has an estimated audience of 2,348,266 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dog grooming fans?
64.2% of Dog grooming fans are female, 35.8% are male, with an average age of 37.8 years.
Which brands do Dog grooming fans like most?
Dog grooming fans show strongest brand affinity for Dog health (18.86×), Maltese (dog) (15.64×), and Golden Retriever (12.58×) over the country average.
Where do Dog grooming fans live in Germany?
Dog grooming fans in Germany are most concentrated in Nordrhein-Westfalen (reach 576,610), Bayern (reach 387,384), and Baden-Württemberg (reach 347,598). These three regions account for the largest share of the active audience.
What other brands do Dog grooming fans also like?
Beyond Dog grooming itself, the audience over-indexes on Maltese (dog) (15.64×), Golden Retriever (12.58×), Chihuahua (dog) (11.9×), and Beagle (11.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog grooming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.