Dog collar Audience in Germany
Dog collar has an estimated audience of 7,580,942 people in Germany. 62.2% are female, 37.8% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Collectable, Gil Ofarim, Boogie-woogie (dance), Bank account, Grappling.
The average Dog collar fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Collectable, Gil Ofarim, Boogie-woogie (dance), with strongest over-indexing on Collectable (2.49× the country average). Demographically, the Dog collar audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog collar fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 38.2 |
| Estimated audience size | 7,580,942 |
Audience persona
The typical Dog collar fan in Germany is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,702,866 | 1.03× |
| Bayern | 1,368,256 | 1.12× |
| Baden-Württemberg | 970,575 | 0.94× |
| Niedersachsen | 914,147 | 1.24× |
| Hessen | 512,298 | 0.89× |
| Rheinland-Pfalz | 422,084 | 1.11× |
| Sachsen | 375,926 | 1.01× |
| Schleswig-Holstein | 340,735 | 1.25× |
| Brandenburg | 227,637 | 0.97× |
| Berlin | 217,219 | 0.64× |
| Sachsen-Anhalt | 207,594 | 1.06× |
| Thüringen | 201,040 | 1.04× |
| Mecklenburg-Vorpommern | 166,579 | 1.15× |
| Hamburg | 156,777 | 0.92× |
| Saarland | 91,177 | 0.98× |
| Bremen | 42,647 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 2.49× | Kids & Family |
| Gil Ofarim | 1.79× | Music & Radio |
| Boogie-woogie (dance) | 5.66× | Music & Radio |
| Bank account | 2.22× | Business & Career |
| Grappling | 1.64× | Sports |
| Cachorro | 2.53× | Pets & Animals |
| Figure painting (hobby) | 2.86× | Arts & Culture |
| Information sensitivity | 3.66× | Technology & Electronics |
| Nurse education | 1.63× | Kids & Family |
| Building insulation | 2.75× | Home & Garden |
| Carrie (novel) | 3.64× | Literature |
| Buddy – The Buddy Holly Story | 3.04× | Music & Radio |
| San Gil | 2.63× | Travel & Leisure |
| Headhunters (film) | 2.9× | Movies & TV |
| Icon (magazine) | 1.55× | Arts & Culture |
| Liberace | 3.47× | Music & Radio |
| Picnic | 2.07× | Kids & Family |
| Staycation | 2.11× | Home & Garden |
| Ireen Sheer | 1.55× | Music & Radio |
| Fantasy Earth: Zero | 3.43× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.15 |
| DIY Mentality | THRILL | 1.77 |
| Sustainability | BALANCE | 1.7 |
| Sports Activity | POWER | 1.47 |
| Travelling | THRILL | 1.41 |
| Luxury Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Japan | 13.3% |
| Germany | 7.3% |
See Dog collar audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dog collar have in Germany?
Dog collar has an estimated audience of 7,580,942 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dog collar fans?
62.2% of Dog collar fans are female, 37.8% are male, with an average age of 38.2 years.
Which brands do Dog collar fans like most?
Dog collar fans show strongest brand affinity for Collectable (2.49×), Gil Ofarim (1.79×), and Boogie-woogie (dance) (5.66×) over the country average.
Where do Dog collar fans live in Germany?
Dog collar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,702,866), Bayern (reach 1,368,256), and Baden-Württemberg (reach 970,575). These three regions account for the largest share of the active audience.
What other brands do Dog collar fans also like?
Beyond Dog collar itself, the audience over-indexes on Gil Ofarim (1.79×), Boogie-woogie (dance) (5.66×), Bank account (2.22×), and Grappling (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog collar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.