Mattress Warehouse Audience in United States

Mattress Warehouse logo

Mattress Warehouse has an estimated audience of 2,227,050 people in United States. 60.8% are female, 39.2% are male, average age 34.1. Top regions: Pennsylvania, Virginia, Maryland. Top brand affinities: Cam Ward, Mathcore, Historic site, Vocal harmony, Grinch.

The average Mattress Warehouse fan in United States is 34.1 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Virginia, Maryland. Top brand affinities include Cam Ward, Mathcore, Historic site, with strongest over-indexing on Cam Ward (18.77× the country average). Demographically, the Mattress Warehouse audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Mattress Warehouse fans

Demographic split for Mattress Warehouse audience in United States
MetricValue
Female60.8%
Male39.2%
Average age34.1
Estimated audience size2,227,050

Audience persona

The typical Mattress Warehouse fan in United States is more female, around 34.1 years old, with strong Quality Awareness tendencies and a notable affinity for Cam Ward.

Top regions in United States

Top regions ranked by reach for Mattress Warehouse in United States
RegionReachAffinity
Pennsylvania387,9495.17×
Virginia349,6976.45×
Maryland318,3478.31×
North Carolina227,6463.4×
New Jersey119,2782.11×
Florida74,8930.5×
Ohio51,4080.75×
Indiana51,2421.26×
West Virginia40,2103.88×
California38,4200.16×
New York36,1470.29×
Delaware32,8215.34×
Georgia32,7870.48×
South Carolina32,5050.97×
Texas30,2610.16×
Washington, District of Columbia26,5123.96×
Utah24,0701.21×
Michigan23,4890.4×
Kentucky14,0810.5×
Tennessee13,9420.31×
Illinois13,6750.18×
Alabama13,3210.43×
Arizona9,6790.21×
Massachusetts9,0600.21×
Washington7,6330.17×
Colorado6,5450.19×
Oregon6,1450.24×
Missouri5,7210.16×
Louisiana5,4760.19×
Minnesota5,1890.16×
Wisconsin4,5680.14×
Connecticut4,2820.19×
Iowa4,1880.23×
Oklahoma3,9720.16×
Nevada3,6980.17×
Mississippi3,2190.18×
Arkansas2,5280.14×
Kansas2,3840.14×
Idaho1,6360.15×
Maine1,5010.19×
New Hampshire1,4600.17×
New Mexico1,4220.13×
Rhode Island1,2260.17×
Vermont1,0550.27×
Hawaii1,0530.11×
Montana1,0390.17×
Nebraska9010.08×
Alaska6150.13×
South Dakota5290.1×
Wyoming4990.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mattress Warehouse audience
BrandAffinityCategory
Cam Ward18.77×Sports
Mathcore27.65×Music & Radio
Historic site13.79×Arts & Culture
Vocal harmony11.64×Music & Radio
Grinch7.63×Movies & TV
Fairy godmother14.04×Literature
Goop8.88×Internet & Social Media
Hipster15.37×Politics & Society
Mangaka6.7×Literature
Governor of Michigan11.15×Politics & Society
Chaif154.44×Music & Radio
Building envelope13.89×Home & Garden
Harlow14.81×Travel & Leisure
Bank account2.67×Business & Career
TV Fanatic11.38×Movies & TV
Hamden, Connecticut18.19×Travel & Leisure
UK garage5.23×Music & Radio
Home equity1.84×Home & Garden
La Jolla8.41×Travel & Leisure
Hidden Objects Games15.36×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mattress Warehouse audience
TraitClusterScore
Quality AwarenessPREMIUM2.05
Luxury OrientationPREMIUM1.68
Design AffinityPREMIUM1.5
Family OrientationCONSERVATISM1.47
PatriotismCONSERVATISM1.43
Price SensitivityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Mattress Warehouse
CountryShare
United States94.8%
South Africa4.7%
China0.2%

See Mattress Warehouse audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Mattress Warehouse have in United States?

Mattress Warehouse has an estimated audience of 2,227,050 people in United States, concentrated in Pennsylvania and Virginia.

What is the gender split and age of Mattress Warehouse fans?

60.8% of Mattress Warehouse fans are female, 39.2% are male, with an average age of 34.1 years.

Which brands do Mattress Warehouse fans like most?

Mattress Warehouse fans show strongest brand affinity for Cam Ward (18.77×), Mathcore (27.65×), and Historic site (13.79×) over the country average.

Where do Mattress Warehouse fans live in United States?

Mattress Warehouse fans in United States are most concentrated in Pennsylvania (reach 387,949), Virginia (reach 349,697), and Maryland (reach 318,347). These three regions account for the largest share of the active audience.

What other brands do Mattress Warehouse fans also like?

Beyond Mattress Warehouse itself, the audience over-indexes on Mathcore (27.65×), Historic site (13.79×), Vocal harmony (11.64×), and Grinch (7.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mattress Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.