Mattress Warehouse Audience in United States

Mattress Warehouse has an estimated audience of 2,227,050 people in United States. 60.8% are female, 39.2% are male, average age 34.1. Top regions: Pennsylvania, Virginia, Maryland. Top brand affinities: Enterprise Rent-A-Car, Orthopedic mattress, Google Maps, Indeed.com, Autism Awareness.

The average Mattress Warehouse fan in United States is 34.1 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Virginia, Maryland. Top brand affinities include Enterprise Rent-A-Car, Orthopedic mattress, Google Maps, with strongest over-indexing on Enterprise Rent-A-Car (36.48× the country average). Demographically, the Mattress Warehouse audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Mattress Warehouse fans

Demographic split for Mattress Warehouse audience in United States
MetricValue
Female60.8%
Male39.2%
Average age34.1
Estimated audience size2,227,050

Audience persona

The typical Mattress Warehouse fan in United States is more female, around 34.1 years old, with strong Quality Awareness tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Mattress Warehouse in United States
RegionReachAffinity
Pennsylvania387,9495.17×
Virginia349,6976.45×
Maryland318,3478.31×
North Carolina227,6463.4×
New Jersey119,2782.11×
Florida74,8930.5×
Ohio51,4080.75×
Indiana51,2421.26×
West Virginia40,2103.88×
California38,4200.16×
New York36,1470.29×
Delaware32,8215.34×
Georgia32,7870.48×
South Carolina32,5050.97×
Texas30,2610.16×
Washington, District of Columbia26,5123.96×
Utah24,0701.21×
Michigan23,4890.4×
Kentucky14,0810.5×
Tennessee13,9420.31×
Illinois13,6750.18×
Alabama13,3210.43×
Arizona9,6790.21×
Massachusetts9,0600.21×
Washington7,6330.17×
Colorado6,5450.19×
Oregon6,1450.24×
Missouri5,7210.16×
Louisiana5,4760.19×
Minnesota5,1890.16×
Wisconsin4,5680.14×
Connecticut4,2820.19×
Iowa4,1880.23×
Oklahoma3,9720.16×
Nevada3,6980.17×
Mississippi3,2190.18×
Arkansas2,5280.14×
Kansas2,3840.14×
Idaho1,6360.15×
Maine1,5010.19×
New Hampshire1,4600.17×
New Mexico1,4220.13×
Rhode Island1,2260.17×
Vermont1,0550.27×
Hawaii1,0530.11×
Montana1,0390.17×
Nebraska9010.08×
Alaska6150.13×
South Dakota5290.1×
Wyoming4990.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mattress Warehouse audience
BrandAffinityCategory
Enterprise Rent-A-Car36.48×Cars & Mobility
Orthopedic mattress154.44×Health
Google Maps12.87×Internet & Social Media
Indeed.com11.03×Business & Career
Autism Awareness19.03×Health
Alamo Rent a Car39.32×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Ottoman128.9×Home & Garden
DuckDuckGo16.21×Internet & Social Media
Google News10.46×News
Apple Store14.02×Shopping
Home Renovation Shows92.84×Movies & TV
Capital One6.62×Business & Career
Google Images18.97×Internet & Social Media
ICloud13.78×Technology & Electronics
StubHub13.08×Travel & Leisure
Microblogging12.67×Technology & Electronics
Kendra Scott14.52×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Group buying20×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mattress Warehouse audience
TraitClusterScore
Quality AwarenessPREMIUM2.05
Luxury OrientationPREMIUM1.68
Design AffinityPREMIUM1.5
Family OrientationCONSERVATISM1.47
PatriotismCONSERVATISM1.43
Price SensitivityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Mattress Warehouse
CountryShare
United States94.8%
South Africa4.7%
China0.2%

See Mattress Warehouse audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Mattress Warehouse have in United States?

Mattress Warehouse has an estimated audience of 2,227,050 people in United States, concentrated in Pennsylvania and Virginia.

What is the gender split and age of Mattress Warehouse fans?

60.8% of Mattress Warehouse fans are female, 39.2% are male, with an average age of 34.1 years.

Which brands do Mattress Warehouse fans like most?

Mattress Warehouse fans show strongest brand affinity for Enterprise Rent-A-Car (36.48×), Orthopedic mattress (154.44×), and Google Maps (12.87×) over the country average.

Where do Mattress Warehouse fans live in United States?

Mattress Warehouse fans in United States are most concentrated in Pennsylvania (reach 387,949), Virginia (reach 349,697), and Maryland (reach 318,347). These three regions account for the largest share of the active audience.

What other brands do Mattress Warehouse fans also like?

Beyond Mattress Warehouse itself, the audience over-indexes on Orthopedic mattress (154.44×), Google Maps (12.87×), Indeed.com (11.03×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mattress Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.