Rascasse Audience Intelligence

Mattress Warehouse Target Market in United States

A data profile of the people who buy, follow and care about Mattress Warehouse in United States — modelled from more than twelve digital signal sources. Mattress Warehouse has an estimated audience of 2,224,433 people in United States.

#1325among Brand in United States#743in Home & Garden

The average Mattress Warehouse fan in United States is 34.1 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Virginia, Maryland.

Top brand affinities include Orthopedic mattress, Google Images, Ottoman, with strongest over-indexing on Orthopedic mattress (155.85× the country average).

Demographically, the Mattress Warehouse audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mattress Warehouse fan in United States is more female, around 34.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Orthopedic mattress.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mattress Warehouse profile in United States.

Audience size
2.2M
in United States
Gender
60.8%♀
39.2% male
Age
34.1
average years
Country rank
#13077
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mattress Warehouse

60.8% are female, 39.2% are male, average age 34.1.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Mattress Warehouse audience in United States
MetricValue
Female60.8%
Male39.2%
Average age34.1
Estimated audience size2,224,433
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Mattress Warehouse audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3918%
40-4917%
50+11%
Fig. 04

Worldwide distribution

94.7%

of the worldwide Mattress Warehouse audience comes from United States.

Worldwide audience distribution share by country for Mattress Warehouse
CountryShare
United States94.7%
South Africa4.7%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mattress Warehouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Mattress Warehouse customers by region in United States
#RegionReachAffinity×
01Maryland~300K7.76×
02Virginia~300K6.06×
03Delaware~30K5.25×
04Pennsylvania~400K4.95×
05West Virginia~40K3.88×
06Washington, District of Columbia~30K3.78×
07North Carolina~200K3.06×
08New Jersey~100K2.15×
09Indiana~60K1.38×
10Utah~20K1.07×
11South Carolina~40K1.06×
12Alaska~4K0.81×
13North Dakota~4K0.81×
14South Dakota~4K0.80×
15Florida~100K0.79×
16Rhode Island~5K0.77×
17Ohio~50K0.72×
18Vermont~3K0.72×
19Nebraska~8K0.70×
20Hawaii~7K0.70×
21Montana~4K0.70×
22Connecticut~10K0.62×
23Idaho~7K0.62×
24New Hampshire~5K0.62×
25Maine~5K0.62×
26New Mexico~7K0.61×
27Kentucky~20K0.60×
28Georgia~40K0.58×
29Arkansas~10K0.56×
30Mississippi~10K0.56×
31Alabama~20K0.52×
32Kansas~9K0.51×
33Massachusetts~20K0.48×
34Oklahoma~10K0.47×
35Iowa~9K0.47×
36New York~60K0.46×
37Illinois~30K0.44×
38Michigan~30K0.44×
39Louisiana~10K0.44×
40Nevada~9K0.44×
41Oregon~10K0.40×
42Tennessee~20K0.39×
43Missouri~10K0.37×
44Wisconsin~10K0.37×
45Minnesota~10K0.36×
46Colorado~10K0.34×
47Arizona~10K0.33×
48Washington~10K0.31×
49Texas~40K0.20×
50California~50K0.18×
Fig. 06

Affinity by region

Affinity by region — Mattress Warehouse, United States
0.18×1.00×7.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mattress Warehouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mattress Warehouse audience
#·InterestCategoryAffinity×
01OttomanHome & Garden189.80×
02Orthopedic mattressHealth155.85×
03Home Renovation ShowsMovies & TV102.80×
04Google ImagesInternet & Social Media36.73×
05SEMrushInternet & Social Media34.77×
06Bathroom cabinetHome & Garden29.01×
07Group buyingShopping20.00×
08Smart CommunicationsTechnology & Electronics20.00×
09Sleeping positionsHealth15.77×
10Antique furnitureHome & Garden11.55×
11HyundaiCars & Mobility8.56×
12Bed frameHome & Garden7.22×
13PillowHome & Garden6.06×
14NASDAQBusiness & Career5.56×
15FedExBusiness & Career4.69×
16Discount storesShopping4.53×
17Vehicle insuranceCars & Mobility4.45×
18Mortgage loansBusiness & Career4.09×
19McDonald'sFood & Beverages3.06×
20PinterestInternet & Social Media2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mattress Warehouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mattress Warehouse audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.33×
PatriotismCONSERVATISM2.82×
Family OrientationCONSERVATISM2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mattress Warehouse audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
TraditionCONSERVATISM0.72×
Early Adopter MentalityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mattress Warehouse's target market in United States?

Mattress Warehouse's target market in United States covers an estimated 2,224,433 people, concentrated in Pennsylvania and Virginia.

02

What is the gender split and age of Mattress Warehouse customers?

60.8% of the Mattress Warehouse audience are female, 39.2% are male, with an average age of 34.1 years.

03

Which brands do Mattress Warehouse fans like most?

Mattress Warehouse fans show strongest brand affinity for Orthopedic mattress (155.85×), Google Images (36.73×), and Ottoman (189.8×) over the country average.

04

Where do Mattress Warehouse fans live in United States?

Mattress Warehouse fans in United States are most concentrated in Pennsylvania (reach ~400K), Virginia (reach ~300K), and Maryland (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mattress Warehouse fans also like?

Beyond Mattress Warehouse itself, the audience over-indexes on Google Images (36.73×), Ottoman (189.8×), Home Renovation Shows (102.8×), and Group buying (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Mattress Warehouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mattress Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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