Rascasse Audience Intelligence

Bed frame Audience in United States

Name: Bed frame — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Bed frame in United States — modelled from more than twelve digital signal sources. Bed frame has an estimated audience of 15,090,404 people in United States.

#1575among Topic in United States #177in Home & Garden

The average Bed frame fan in United States is 45.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bedding, Sleep, Mattress, with strongest over-indexing on Bedding (4.34× the country average).

Demographically, the Bed frame audience skews more female with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bed frame fan in United States is more female, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for Bedding.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bed frame profile in United States.

Audience size

15.1M

in United States

Gender

67.4%♀

32.6% male

Age

45.3

average years

Country rank

#2320

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Bed frame fans

67.4% are female, 32.6% are male, average age 45.3.

Fig. 02

Gender split

67.4%

Female

32.6%

Male

Demographic split for Bed frame audience in United States
Metric	Value
Female	67.4%
Male	32.6%
Average age	45.3
Estimated audience size	15,090,404

Fig. 03

Age distribution

Age distribution of the Bed frame audience in United States
Age bracket	Share	%
16-19		6%
20-29		15%
30-39		21%
40-49		26%
50+		32%

Fig. 04

Worldwide distribution

31.0%

of the worldwide Bed frame audience comes from United States.

Worldwide audience distribution share by country for Bed frame
Country	Share
United States	31.0%
United Kingdom	9.4%
Brazil	6.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bed frame audience in United States is strongest.

Fig. 05

Top regions by affinity

Bed frame fans by region: top regions in United States
#	Region	Reach	×
01	California	~2M	1.23×
02	Texas	~1.5M	1.16×
03	New York	~1M	1.16×
04	Washington	~300K	1.13×
05	Illinois	~600K	1.12×
06	Arizona	~300K	1.11×
07	Minnesota	~200K	1.10×
08	Massachusetts	~300K	1.08×
09	Maryland	~300K	1.07×
10	Oregon	~200K	1.07×
11	Georgia	~500K	1.06×
12	Connecticut	~200K	1.06×
13	New Jersey	~400K	1.05×
14	Michigan	~400K	1.04×
15	Indiana	~300K	1.03×
16	Nevada	~200K	1.03×
17	Arkansas	~100K	1.03×
18	Ohio	~500K	1.02×
19	North Carolina	~500K	1.02×
20	Louisiana	~200K	1.02×
21	North Dakota	~30K	1.02×
22	Alabama	~200K	1.01×
23	Oklahoma	~200K	1.01×
24	New Mexico	~80K	1.01×
25	Washington, District of Columbia	~50K	1.01×
26	Pennsylvania	~500K	1.00×
27	Virginia	~400K	1.00×
28	Missouri	~200K	1.00×
29	Kansas	~100K	1.00×
30	Tennessee	~300K	0.99×
31	Colorado	~200K	0.99×
32	Utah	~100K	0.99×
33	Kentucky	~200K	0.98×
34	Mississippi	~100K	0.98×
35	South Dakota	~30K	0.98×
36	Nebraska	~70K	0.97×
37	Montana	~40K	0.97×
38	Iowa	~100K	0.96×
39	Hawaii	~60K	0.95×
40	Wisconsin	~200K	0.94×
41	South Carolina	~200K	0.94×
42	Rhode Island	~50K	0.94×
43	Maine	~50K	0.93×
44	Florida	~900K	0.92×
45	Delaware	~40K	0.92×
46	Alaska	~30K	0.92×
47	Idaho	~70K	0.90×
48	West Virginia	~60K	0.89×
49	New Hampshire	~50K	0.85×
50	Vermont	~20K	0.85×

Affinity by region — Bed frame, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bed frame audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bed frame audience
#	Interest	Category	×
01	Futon	Home & Garden	6.35×
02	Bedding	Home & Garden	4.34×
03	Mattress	Home & Garden	3.37×
04	Cotton	Fashion & Accessoires	3.22×
05	Sleep	Health	2.89×
06	Bed	Home & Garden	2.88×
07	Chair	Home & Garden	2.76×
08	Macy's	Shopping	2.32×
09	Old Navy	Fashion & Accessoires	2.19×
10	Kohl's	Shopping	2.14×
11	Furniture	Home & Garden	1.95×
12	Architecture	Business & Career	1.95×
13	House	Home & Garden	1.77×
14	Kitchen	Home & Garden	1.75×
15	Walmart	Shopping	1.67×
16	Cosmetics	Beauty & Wellness	1.62×
17	Child	Kids & Family	1.61×
18	U.S. state	Travel & Leisure	1.61×
19	Family	Kids & Family	1.59×
20	United States	Travel & Leisure	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bed frame audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Bed frame audience · What stands out
Trait	Cluster	Score
DIY Mentality	THRILL	1.64×
Creativity	OPEN	1.61×
Price Sensitivity	PREMIUM	1.47×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Bed frame audience · Rather not
Trait	Cluster	Score
Urban Lifestyle	OPEN	1.03×
Healthy Lifestyle	BALANCE	1.10×
Pet Ownership	JOY	1.11×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Bed frame have in United States?

Bed frame has an estimated audience of 15,090,404 people in United States, concentrated in California and Texas.

What is the gender split and age of Bed frame fans?

67.4% of Bed frame fans are female, 32.6% are male, with an average age of 45.3 years.

Which brands do Bed frame fans like most?

Bed frame fans show strongest brand affinity for Bedding (4.34×), Sleep (2.89×), and Mattress (3.37×) over the country average.

Where do Bed frame fans live in United States?

Bed frame fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

What other brands do Bed frame fans also like?

Beyond Bed frame itself, the audience over-indexes on Sleep (2.89×), Mattress (3.37×), Bed (2.88×), and Cotton (3.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bed frame audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed frame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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