Bed frame Audience in United States

Bed frame logo

Bed frame has an estimated audience of 15,090,404 people in United States. 67.4% are female, 32.6% are male, average age 45.3. Top regions: California, Texas, New York. Top brand affinities: Bedding, Sleep, Mattress, Bed, Cotton.

The average Bed frame fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bedding, Sleep, Mattress, with strongest over-indexing on Bedding (4.34× the country average). Demographically, the Bed frame audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bed frame fans

Demographic split for Bed frame audience in United States
MetricValue
Female67.4%
Male32.6%
Average age45.3
Estimated audience size15,090,404

Audience persona

The typical Bed frame fan in United States is more female, around 45.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Bedding.

Top regions in United States

Top regions ranked by reach for Bed frame in United States
RegionReachAffinity
California2,165,7461.31×
Texas1,566,8601.21×
New York1,055,1631.25×
Florida967,7450.95×
Illinois604,2101.2×
Pennsylvania516,3231.02×
Georgia498,3341.07×
Ohio477,3541.03×
North Carolina472,8801.04×
Michigan422,5901.07×
New Jersey403,7981.05×
Virginia380,0091.03×
Washington356,2881.18×
Arizona352,3701.14×
Massachusetts336,9961.13×
Tennessee299,7310.99×
Indiana284,4241.03×
Maryland279,1291.08×
Colorado244,8551.03×
Minnesota242,0761.12×
Missouri237,1230.97×
South Carolina215,8680.95×
Alabama212,7431.01×
Wisconsin210,5920.93×
Oregon195,5371.13×
Louisiana191,5300.98×
Kentucky184,1860.97×
Oklahoma169,3281.01×
Connecticut163,3301.08×
Nevada153,4311.05×
Utah132,1870.98×
Arkansas124,3641×
Iowa121,4310.98×
Mississippi115,8530.93×
Kansas114,1070.96×
New Mexico77,9641.03×
Nebraska69,9330.92×
Idaho67,6200.89×
Hawaii60,6410.93×
West Virginia58,2820.83×
New Hampshire47,8580.8×
Maine47,5310.88×
Washington, District of Columbia46,8971.03×
Rhode Island43,0810.9×
Montana37,7870.9×
Delaware35,5990.86×
South Dakota31,5660.9×
North Dakota29,2770.94×
Alaska27,8380.86×
Vermont21,2060.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bed frame audience
BrandAffinityCategory
Bedding4.34×Home & Garden
Sleep2.89×Health
Mattress3.37×Home & Garden
Bed2.88×Home & Garden
Cotton3.22×Fashion & Accessoires
Futon6.35×Home & Garden
Family1.59×Kids & Family
Macy's2.32×Shopping
Furniture1.95×Home & Garden
Kohl's2.14×Shopping
Old Navy2.19×Fashion & Accessoires
United States1.51×Travel & Leisure
Child1.61×Kids & Family
Cosmetics1.62×Beauty & Wellness
House1.77×Home & Garden
Architecture1.95×Business & Career
Walmart1.67×Shopping
Chair2.76×Home & Garden
U.S. state1.61×Travel & Leisure
Kitchen1.75×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bed frame audience
TraitClusterScore
Luxury OrientationPREMIUM2.19
Design AffinityPREMIUM2.12
Risk AppetiteTHRILL1.92
Price SensitivityPREMIUM1.48
Family OrientationCONSERVATISM1.42
Quality AwarenessPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Bed frame
CountryShare
United States31.0%
United Kingdom9.4%
Brazil6.5%

See Bed frame audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bed frame have in United States?

Bed frame has an estimated audience of 15,090,404 people in United States, concentrated in California and Texas.

What is the gender split and age of Bed frame fans?

67.4% of Bed frame fans are female, 32.6% are male, with an average age of 45.3 years.

Which brands do Bed frame fans like most?

Bed frame fans show strongest brand affinity for Bedding (4.34×), Sleep (2.89×), and Mattress (3.37×) over the country average.

Where do Bed frame fans live in United States?

Bed frame fans in United States are most concentrated in California (reach 2,165,746), Texas (reach 1,566,860), and New York (reach 1,055,163). These three regions account for the largest share of the active audience.

What other brands do Bed frame fans also like?

Beyond Bed frame itself, the audience over-indexes on Sleep (2.89×), Mattress (3.37×), Bed (2.88×), and Cotton (3.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed frame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.