Futon Audience in United States
Futon has an estimated audience of 9,071,373 people in United States. 66.5% are female, 33.5% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Bed frame, Cotton, Bedding, Mattress, Cushion.
The average Futon fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bed frame, Cotton, Bedding, with strongest over-indexing on Bed frame (6.26× the country average). Demographically, the Futon audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Futon fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 44.8 |
| Estimated audience size | 9,071,373 |
Audience persona
The typical Futon fan in United States is more female, around 44.8 years old, with strong Family Orientation tendencies and a notable affinity for Bed frame.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 915,579 | 0.92× |
| Texas | 800,819 | 1.03× |
| Florida | 544,003 | 0.89× |
| New York | 460,375 | 0.91× |
| Pennsylvania | 351,926 | 1.15× |
| Illinois | 327,567 | 1.08× |
| Ohio | 323,747 | 1.16× |
| Michigan | 299,488 | 1.26× |
| Georgia | 296,805 | 1.06× |
| North Carolina | 287,875 | 1.05× |
| Virginia | 213,434 | 0.97× |
| Indiana | 207,007 | 1.25× |
| Tennessee | 200,105 | 1.1× |
| New Jersey | 198,544 | 0.86× |
| Arizona | 184,423 | 1× |
| Washington | 168,693 | 0.93× |
| Wisconsin | 167,425 | 1.23× |
| Massachusetts | 166,621 | 0.93× |
| Missouri | 166,179 | 1.14× |
| Alabama | 143,785 | 1.13× |
| South Carolina | 140,387 | 1.03× |
| Maryland | 139,523 | 0.89× |
| Minnesota | 135,829 | 1.05× |
| Kentucky | 132,458 | 1.16× |
| Louisiana | 130,977 | 1.12× |
| Oklahoma | 118,941 | 1.18× |
| Colorado | 116,888 | 0.82× |
| Oregon | 100,487 | 0.97× |
| Connecticut | 91,049 | 1× |
| Iowa | 85,194 | 1.14× |
| Arkansas | 84,282 | 1.13× |
| Mississippi | 82,461 | 1.1× |
| Nevada | 77,464 | 0.88× |
| Kansas | 74,478 | 1.04× |
| Utah | 63,565 | 0.78× |
| West Virginia | 47,190 | 1.12× |
| New Mexico | 43,764 | 0.96× |
| Nebraska | 42,874 | 0.94× |
| Idaho | 39,550 | 0.87× |
| Hawaii | 36,556 | 0.94× |
| New Hampshire | 34,526 | 0.97× |
| Maine | 34,107 | 1.05× |
| Rhode Island | 26,766 | 0.93× |
| South Dakota | 21,594 | 1.03× |
| Montana | 21,590 | 0.86× |
| Delaware | 20,673 | 0.83× |
| Washington, District of Columbia | 18,990 | 0.7× |
| North Dakota | 17,958 | 0.96× |
| Alaska | 15,566 | 0.8× |
| Vermont | 15,490 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bed frame | 6.26× | Home & Garden |
| Cotton | 3.66× | Fashion & Accessoires |
| Bedding | 4.22× | Home & Garden |
| Mattress | 3.18× | Home & Garden |
| Cushion | 7.37× | Home & Garden |
| Bed | 2.5× | Home & Garden |
| Furniture | 1.74× | Home & Garden |
| Macy's | 2.06× | Shopping |
| Chair | 2.78× | Home & Garden |
| Sleep | 2.15× | Health |
| Architecture | 1.91× | Business & Career |
| Rhapsody (music) | 14.62× | |
| Old Navy | 1.94× | Fashion & Accessoires |
| U.S. state | 1.52× | Travel & Leisure |
| Kohl's | 1.82× | Shopping |
| House | 1.61× | Home & Garden |
| Industrial design | 2.64× | Business & Career |
| The Truman Show | 11.89× | Movies & TV |
| Psychology | 1.55× | Business & Career |
| Oven | 2.17× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.64 |
| Price Sensitivity | PREMIUM | 1.58 |
| Quality Awareness | PREMIUM | 1.58 |
| Convenience Orientation | PREMIUM | 1.39 |
| Design Affinity | PREMIUM | 1.36 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 11.3% |
| Italy | 7.5% |
See Futon audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Futon have in United States?
Futon has an estimated audience of 9,071,373 people in United States, concentrated in California and Texas.
What is the gender split and age of Futon fans?
66.5% of Futon fans are female, 33.5% are male, with an average age of 44.8 years.
Which brands do Futon fans like most?
Futon fans show strongest brand affinity for Bed frame (6.26×), Cotton (3.66×), and Bedding (4.22×) over the country average.
Where do Futon fans live in United States?
Futon fans in United States are most concentrated in California (reach 915,579), Texas (reach 800,819), and Florida (reach 544,003). These three regions account for the largest share of the active audience.
What other brands do Futon fans also like?
Beyond Futon itself, the audience over-indexes on Cotton (3.66×), Bedding (4.22×), Mattress (3.18×), and Cushion (7.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Futon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.