Cushion Audience in United States

Cushion logo

Cushion has an estimated audience of 6,820,555 people in United States. 71.8% are female, 28.2% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Fairy godmother, Governor of Michigan, headspace, Cherish (group).

The average Cushion fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Fairy godmother, Governor of Michigan, with strongest over-indexing on Goop (11.03× the country average). Demographically, the Cushion audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cushion fans

Demographic split for Cushion audience in United States
MetricValue
Female71.8%
Male28.2%
Average age42.9
Estimated audience size6,820,555

Audience persona

The typical Cushion fan in United States is more female, around 42.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Cushion in United States
RegionReachAffinity
California991,6271.32×
Texas681,9351.16×
Florida568,3331.23×
New York480,9651.26×
Illinois238,5001.05×
Pennsylvania231,5091.01×
Georgia226,9321.08×
Ohio223,8611.07×
North Carolina220,7601.08×
New Jersey195,3351.13×
Virginia189,5081.14×
Michigan189,4241.06×
Washington160,5941.17×
Arizona140,2801.01×
Massachusetts139,3121.04×
Tennessee134,6130.98×
Maryland125,2201.07×
Indiana125,1831×
Missouri104,3740.95×
Wisconsin104,1031.01×
Colorado102,1070.95×
South Carolina99,9790.97×
Minnesota98,7891.01×
Alabama95,3971×
Kentucky87,7481.03×
Louisiana86,0460.98×
Oregon85,9801.1×
Oklahoma73,5900.97×
Connecticut72,7691.06×
Nevada67,2811.02×
Utah58,3230.95×
Arkansas54,4670.97×
Mississippi53,3870.95×
Iowa50,9380.91×
Kansas50,2030.93×
Hawaii38,7421.32×
New Mexico33,5000.98×
Idaho30,9200.9×
Nebraska29,1520.85×
West Virginia27,7210.87×
Maine24,0240.98×
New Hampshire23,4830.87×
Rhode Island19,5780.9×
Washington, District of Columbia18,9080.92×
Delaware17,9760.96×
Montana15,7160.83×
Alaska13,0550.89×
South Dakota11,7680.75×
North Dakota11,7180.84×
Vermont9,5060.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cushion audience
BrandAffinityCategory
Goop11.03×Internet & Social Media
Fairy godmother15.12×Literature
Governor of Michigan14.83×Politics & Society
headspace14.96×Health
Cherish (group)16.84×Music & Radio
Historic site6.35×Arts & Culture
Wok9.05×Food & Beverages
Google Home8.5×Technology & Electronics
Vocal harmony5.47×Music & Radio
Hibachi9.41×Food & Beverages
Grace Slick10.14×Music & Radio
Grinch4.49×Movies & TV
Hipster9.73×Politics & Society
Product design1.93×Business & Career
El Paso County, Colorado12.37×Travel & Leisure
Hardik Pandya13.94×Sports
TV Fanatic9.5×Movies & TV
Kikar HaShabbat14.02×News
National Paralympic Committee18.45×Sports
Cryptic crossword12.21×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cushion audience
TraitClusterScore
Luxury OrientationPREMIUM2.68
Risk AppetiteTHRILL1.93
Design AffinityPREMIUM1.5
DIY MentalityTHRILL1.43
Price SensitivityPREMIUM1.43
CreativityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Cushion
CountryShare
Japan16.2%
United States12.8%
United Kingdom7.3%

See Cushion audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cushion have in United States?

Cushion has an estimated audience of 6,820,555 people in United States, concentrated in California and Texas.

What is the gender split and age of Cushion fans?

71.8% of Cushion fans are female, 28.2% are male, with an average age of 42.9 years.

Which brands do Cushion fans like most?

Cushion fans show strongest brand affinity for Goop (11.03×), Fairy godmother (15.12×), and Governor of Michigan (14.83×) over the country average.

Where do Cushion fans live in United States?

Cushion fans in United States are most concentrated in California (reach 991,627), Texas (reach 681,935), and Florida (reach 568,333). These three regions account for the largest share of the active audience.

What other brands do Cushion fans also like?

Beyond Cushion itself, the audience over-indexes on Fairy godmother (15.12×), Governor of Michigan (14.83×), headspace (14.96×), and Cherish (group) (16.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cushion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.