Cushion Audience in United States

Cushion has an estimated audience of 6,820,555 people in United States. 71.8% are female, 28.2% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Google News, Capital One, Google Maps, CarGurus, Indeed.com.

The average Cushion fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Capital One, Google Maps, with strongest over-indexing on Google News (24.06× the country average). Demographically, the Cushion audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cushion fans

Demographic split for Cushion audience in United States
MetricValue
Female71.8%
Male28.2%
Average age42.9
Estimated audience size6,820,555

Audience persona

The typical Cushion fan in United States is more female, around 42.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Cushion in United States
RegionReachAffinity
California991,6271.32×
Texas681,9351.16×
Florida568,3331.23×
New York480,9651.26×
Illinois238,5001.05×
Pennsylvania231,5091.01×
Georgia226,9321.08×
Ohio223,8611.07×
North Carolina220,7601.08×
New Jersey195,3351.13×
Virginia189,5081.14×
Michigan189,4241.06×
Washington160,5941.17×
Arizona140,2801.01×
Massachusetts139,3121.04×
Tennessee134,6130.98×
Maryland125,2201.07×
Indiana125,1831×
Missouri104,3740.95×
Wisconsin104,1031.01×
Colorado102,1070.95×
South Carolina99,9790.97×
Minnesota98,7891.01×
Alabama95,3971×
Kentucky87,7481.03×
Louisiana86,0460.98×
Oregon85,9801.1×
Oklahoma73,5900.97×
Connecticut72,7691.06×
Nevada67,2811.02×
Utah58,3230.95×
Arkansas54,4670.97×
Mississippi53,3870.95×
Iowa50,9380.91×
Kansas50,2030.93×
Hawaii38,7421.32×
New Mexico33,5000.98×
Idaho30,9200.9×
Nebraska29,1520.85×
West Virginia27,7210.87×
Maine24,0240.98×
New Hampshire23,4830.87×
Rhode Island19,5780.9×
Washington, District of Columbia18,9080.92×
Delaware17,9760.96×
Montana15,7160.83×
Alaska13,0550.89×
South Dakota11,7680.75×
North Dakota11,7180.84×
Vermont9,5060.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cushion audience
BrandAffinityCategory
Google News24.06×News
Capital One14.36×Business & Career
Google Maps10.78×Internet & Social Media
CarGurus13.26×Cars & Mobility
Indeed.com9.23×Business & Career
Diane Keaton12.21×Movies & TV
Kendra Scott20.27×Fashion & Accessoires
DeviantArt13.33×Internet & Social Media
AccuWeather11.01×Home & Garden
Billy Bob Thornton14.88×Movies & TV
Group buying25.22×Shopping
Khan Academy14.03×Business & Career
Circle K11.34×Shopping
Beetlejuice7.76×Movies & TV
Enterprise Rent-A-Car9.41×Cars & Mobility
ICloud13.71×Technology & Electronics
Jeff Bezos16.47×Business & Career
Bruce Willis10.44×Movies & TV
Catherine Zeta-Jones16.22×Movies & TV
Horoscope13.08×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cushion audience
TraitClusterScore
Luxury OrientationPREMIUM2.68
Risk AppetiteTHRILL1.93
Design AffinityPREMIUM1.5
DIY MentalityTHRILL1.43
Price SensitivityPREMIUM1.43
CreativityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Cushion
CountryShare
Japan16.2%
United States12.8%
United Kingdom7.3%

See Cushion audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cushion have in United States?

Cushion has an estimated audience of 6,820,555 people in United States, concentrated in California and Texas.

What is the gender split and age of Cushion fans?

71.8% of Cushion fans are female, 28.2% are male, with an average age of 42.9 years.

Which brands do Cushion fans like most?

Cushion fans show strongest brand affinity for Google News (24.06×), Capital One (14.36×), and Google Maps (10.78×) over the country average.

Where do Cushion fans live in United States?

Cushion fans in United States are most concentrated in California (reach 991,627), Texas (reach 681,935), and Florida (reach 568,333). These three regions account for the largest share of the active audience.

What other brands do Cushion fans also like?

Beyond Cushion itself, the audience over-indexes on Capital One (14.36×), Google Maps (10.78×), CarGurus (13.26×), and Indeed.com (9.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cushion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.