Rascasse Audience Intelligence

Cushion Audience in United States

A data profile of the people who buy, follow and care about Cushion in United States — modelled from more than twelve digital signal sources. Cushion has an estimated audience of 6,820,555 people in United States.

#3081among Topic in United States#367in Home & Garden

The average Cushion fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Group buying, Futon, Garden furniture, with strongest over-indexing on Group buying (13.59× the country average).

Demographically, the Cushion audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cushion fan in United States is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Group buying.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cushion profile in United States.

Audience size
6.8M
in United States
Gender
71.8%♀
28.2% male
Age
42.9
average years
Country rank
#5133
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cushion fans

71.8% are female, 28.2% are male, average age 42.9.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Cushion audience in United States
MetricValue
Female71.8%
Male28.2%
Average age42.9
Estimated audience size6,820,555
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Cushion audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Cushion audience comes from United States.

Worldwide audience distribution share by country for Cushion
CountryShare
Japan16.1%
United States12.8%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cushion audience in United States is strongest.

Fig. 05

Top regions by affinity

Cushion fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K1.25×
02California~900K1.24×
03New York~400K1.18×
04Florida~500K1.14×
05Texas~700K1.11×
06Washington~200K1.10×
07Oregon~90K1.09×
08Virginia~200K1.08×
09Ohio~200K1.06×
10New Jersey~200K1.06×
11Georgia~200K1.05×
12Michigan~200K1.04×
13Louisiana~90K1.04×
14Connecticut~70K1.04×
15Maryland~100K1.03×
16Alabama~100K1.03×
17North Carolina~200K1.02×
18New Mexico~30K1.02×
19Arkansas~60K1.01×
20Illinois~200K1.00×
21Tennessee~100K1.00×
22Indiana~100K1.00×
23Wisconsin~100K1.00×
24Kentucky~90K1.00×
25Nevada~70K1.00×
26Mississippi~60K1.00×
27Maine~20K1.00×
28Delaware~20K1.00×
29Arizona~100K0.99×
30Minnesota~100K0.99×
31Massachusetts~100K0.98×
32Utah~60K0.98×
33Alaska~10K0.98×
34Pennsylvania~200K0.97×
35South Carolina~100K0.97×
36Oklahoma~70K0.97×
37Iowa~50K0.97×
38Kansas~50K0.97×
39Missouri~100K0.96×
40West Virginia~30K0.95×
41Idaho~30K0.94×
42Vermont~10K0.94×
43Colorado~100K0.93×
44Rhode Island~20K0.93×
45Washington, District of Columbia~20K0.93×
46North Dakota~10K0.93×
47Nebraska~30K0.91×
48New Hampshire~20K0.91×
49Montana~20K0.91×
50South Dakota~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Cushion, United States
0.90×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cushion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cushion audience
#·InterestCategoryAffinity×
01Group buyingShopping13.59×
02FutonHome & Garden7.37×
03Garden furnitureHome & Garden5.25×
04QuiltingHome & Garden3.98×
05Bed frameHome & Garden3.59×
06FedExBusiness & Career3.31×
07PillowHome & Garden3.19×
08QVCMovies & TV3.08×
09Diaper bagKids & Family2.83×
10Microwave ovenHome & Garden2.54×
11CabinetryHome & Garden2.35×
12Discount storesShopping2.17×
13IKEAHome & Garden1.98×
14Planet FitnessSports1.90×
15Mortgage loansBusiness & Career1.85×
16Hobby LobbyHome & Garden1.79×
17FragrancesBeauty & Wellness1.77×
18PinterestInternet & Social Media1.65×
19AirbnbTravel & Leisure1.60×
20FurnitureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cushion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cushion audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.60×
Convenience OrientationPREMIUM1.51×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cushion audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
PatriotismCONSERVATISM0.95×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cushion have in United States?

Cushion has an estimated audience of 6,820,555 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cushion fans?

71.8% of Cushion fans are female, 28.2% are male, with an average age of 42.9 years.

03

Which brands do Cushion fans like most?

Cushion fans show strongest brand affinity for Group buying (13.59×), Futon (7.37×), and Garden furniture (5.25×) over the country average.

04

Where do Cushion fans live in United States?

Cushion fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Cushion fans also like?

Beyond Cushion itself, the audience over-indexes on Futon (7.37×), Garden furniture (5.25×), FedEx (3.31×), and Pinterest (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cushion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cushion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →