Cushion Audience in Germany
Cushion has an estimated audience of 1,216,817 people in Germany. 74.0% are female, 26.0% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rocking chair, Window blind, IKEA, Pillow, Duvet.
The average Cushion fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rocking chair, Window blind, IKEA, with strongest over-indexing on Rocking chair (78.57× the country average). Demographically, the Cushion audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Cushion fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 41.0 |
| Estimated audience size | 1,216,817 |
Audience persona
The typical Cushion fan in Germany is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Rocking chair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 251,836 | 0.95× |
| Bayern | 206,696 | 1.06× |
| Baden-Württemberg | 164,155 | 0.99× |
| Hessen | 132,659 | 1.43× |
| Berlin | 103,188 | 1.9× |
| Niedersachsen | 102,660 | 0.87× |
| Sachsen | 57,350 | 0.96× |
| Rheinland-Pfalz | 53,994 | 0.89× |
| Schleswig-Holstein | 37,777 | 0.86× |
| Hamburg | 34,288 | 1.25× |
| Brandenburg | 31,925 | 0.85× |
| Thüringen | 23,463 | 0.76× |
| Sachsen-Anhalt | 22,257 | 0.71× |
| Mecklenburg-Vorpommern | 16,779 | 0.72× |
| Saarland | 11,583 | 0.78× |
| Bremen | 10,912 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rocking chair | 78.57× | Home & Garden |
| Window blind | 15.06× | Home & Garden |
| IKEA | 3.3× | Home & Garden |
| Pillow | 6.88× | Home & Garden |
| Duvet | 24.42× | Home & Garden |
| Korean drama | 10.13× | Movies & TV |
| Tagesschau | 2.43× | Movies & TV |
| Soompi | 38.63× | Internet & Social Media |
| Google News | 4.93× | News |
| Do it yourself (DIY) | 2.56× | Home & Garden |
| Bed sheet | 6.91× | Home & Garden |
| Apartment hotel | 5.67× | Travel & Leisure |
| Ryanair | 2.53× | Travel & Leisure |
| H&M | 2.19× | Shopping |
| Kitchenware | 3.78× | Home & Garden |
| Bauhaus | 2.21× | Shopping |
| Obi (store) | 2.01× | Shopping |
| Hygiene | 3.01× | Beauty & Wellness |
| Hermès | 2.48× | Fashion & Accessoires |
| General practitioner | 9.63× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.8 |
| Sustainability | BALANCE | 2.22 |
| Quality Awareness | PREMIUM | 2.12 |
| DIY Mentality | THRILL | 2.08 |
| Pet Ownership | JOY | 1.85 |
| Creativity | OPEN | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.2% |
| United States | 12.8% |
| United Kingdom | 7.3% |
See Cushion audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cushion have in Germany?
Cushion has an estimated audience of 1,216,817 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cushion fans?
74.0% of Cushion fans are female, 26.0% are male, with an average age of 41.0 years.
Which brands do Cushion fans like most?
Cushion fans show strongest brand affinity for Rocking chair (78.57×), Window blind (15.06×), and IKEA (3.3×) over the country average.
Where do Cushion fans live in Germany?
Cushion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 251,836), Bayern (reach 206,696), and Baden-Württemberg (reach 164,155). These three regions account for the largest share of the active audience.
What other brands do Cushion fans also like?
Beyond Cushion itself, the audience over-indexes on Window blind (15.06×), IKEA (3.3×), Pillow (6.88×), and Duvet (24.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cushion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.