Cushion Audience in Germany
Cushion has an estimated audience of 1,216,817 people in Germany. 74.0% are female, 26.0% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Edvard Grieg, Rossmann, Škoda Kodiaq, Enzkreis.
The average Cushion fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Edvard Grieg, Rossmann, with strongest over-indexing on Progressive rock (4.12× the country average). Demographically, the Cushion audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Cushion fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 41.0 |
| Estimated audience size | 1,216,817 |
Audience persona
The typical Cushion fan in Germany is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 251,836 | 0.95× |
| Bayern | 206,696 | 1.06× |
| Baden-Württemberg | 164,155 | 0.99× |
| Hessen | 132,659 | 1.43× |
| Berlin | 103,188 | 1.9× |
| Niedersachsen | 102,660 | 0.87× |
| Sachsen | 57,350 | 0.96× |
| Rheinland-Pfalz | 53,994 | 0.89× |
| Schleswig-Holstein | 37,777 | 0.86× |
| Hamburg | 34,288 | 1.25× |
| Brandenburg | 31,925 | 0.85× |
| Thüringen | 23,463 | 0.76× |
| Sachsen-Anhalt | 22,257 | 0.71× |
| Mecklenburg-Vorpommern | 16,779 | 0.72× |
| Saarland | 11,583 | 0.78× |
| Bremen | 10,912 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.12× | Music & Radio |
| Edvard Grieg | 20× | Literature |
| Rossmann | 1.79× | Shopping |
| Škoda Kodiaq | 2.73× | Cars & Mobility |
| Enzkreis | 11.06× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 5.61× | Music & Radio |
| Natural rubber | 2.53× | Cars & Mobility |
| Mothercare | 1.97× | Kids & Family |
| Building insulation | 3.36× | Home & Garden |
| Corfu (regional unit) | 2.4× | Travel & Leisure |
| Google Analytics | 1.93× | Internet & Social Media |
| Alaska | 2.67× | Travel & Leisure |
| Fatteh | 7.45× | Food & Beverages |
| The Hunt (2012 film) | 3.11× | Movies & TV |
| Fantasy Earth: Zero | 4.53× | Games |
| Grappling | 1.53× | Sports |
| Celtic punk | 5.74× | Music & Radio |
| Home Delivery | 1.85× | Food & Beverages |
| Bugatti Chiron | 3.59× | Cars & Mobility |
| Soldering iron | 3.4× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.8 |
| Sustainability | BALANCE | 2.22 |
| Quality Awareness | PREMIUM | 2.12 |
| DIY Mentality | THRILL | 2.08 |
| Pet Ownership | JOY | 1.85 |
| Creativity | OPEN | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.2% |
| United States | 12.8% |
| United Kingdom | 7.3% |
See Cushion audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cushion have in Germany?
Cushion has an estimated audience of 1,216,817 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cushion fans?
74.0% of Cushion fans are female, 26.0% are male, with an average age of 41.0 years.
Which brands do Cushion fans like most?
Cushion fans show strongest brand affinity for Progressive rock (4.12×), Edvard Grieg (20×), and Rossmann (1.79×) over the country average.
Where do Cushion fans live in Germany?
Cushion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 251,836), Bayern (reach 206,696), and Baden-Württemberg (reach 164,155). These three regions account for the largest share of the active audience.
What other brands do Cushion fans also like?
Beyond Cushion itself, the audience over-indexes on Edvard Grieg (20×), Rossmann (1.79×), Škoda Kodiaq (2.73×), and Enzkreis (11.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cushion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.