Rocking chair Audience in Germany
Rocking chair has an estimated audience of 398,137 people in Germany. 52.2% are female, 47.8% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cushion, Chair, Living room, IKEA, Bed.
The average Rocking chair fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cushion, Chair, Living room, with strongest over-indexing on Cushion (71.43× the country average). Demographically, the Rocking chair audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Rocking chair fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 34.5 |
| Estimated audience size | 398,137 |
Audience persona
The typical Rocking chair fan in Germany is balanced, around 34.5 years old, with strong DIY Mentality tendencies and a notable affinity for Cushion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,638 | 1.21× |
| Bayern | 76,110 | 1.19× |
| Baden-Württemberg | 65,417 | 1.2× |
| Niedersachsen | 43,302 | 1.12× |
| Hessen | 32,457 | 1.07× |
| Rheinland-Pfalz | 21,996 | 1.1× |
| Sachsen | 18,484 | 0.95× |
| Berlin | 15,295 | 0.86× |
| Schleswig-Holstein | 14,048 | 0.98× |
| Brandenburg | 11,909 | 0.96× |
| Sachsen-Anhalt | 10,024 | 0.97× |
| Thüringen | 9,456 | 0.93× |
| Hamburg | 8,628 | 0.96× |
| Saarland | 4,997 | 1.02× |
| Mecklenburg-Vorpommern | 4,397 | 0.58× |
| Bremen | 3,015 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cushion | 71.43× | Home & Garden |
| Chair | 6.97× | Home & Garden |
| Living room | 4.33× | Home & Garden |
| IKEA | 2.83× | Home & Garden |
| Bed | 3.46× | Home & Garden |
| Obi (store) | 2.38× | Shopping |
| C&A | 3.2× | Shopping |
| REWE | 2.25× | Shopping |
| Couch | 3.99× | Home & Garden |
| Kaufland | 2.32× | Shopping |
| Price | 3.28× | Shopping |
| Globus Baumarkt | 2.35× | Shopping |
| Bedroom | 3.26× | Home & Garden |
| Toddler | 2.95× | Kids & Family |
| 2.18× | Internet & Social Media | |
| Garden | 1.95× | Home & Garden |
| Bassinet | 6.61× | Kids & Family |
| H&M | 2.05× | Shopping |
| Therapy | 2.68× | Health |
| EBay | 1.97× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.56 |
| Quality Awareness | PREMIUM | 2.38 |
| Design Affinity | PREMIUM | 1.97 |
| Sustainability | BALANCE | 1.84 |
| Early Adopter Mentality | POWER | 1.7 |
| Community Orientation | OPEN | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 14.2% |
| Italy | 9.8% |
See Rocking chair audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rocking chair have in Germany?
Rocking chair has an estimated audience of 398,137 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rocking chair fans?
52.2% of Rocking chair fans are female, 47.8% are male, with an average age of 34.5 years.
Which brands do Rocking chair fans like most?
Rocking chair fans show strongest brand affinity for Cushion (71.43×), Chair (6.97×), and Living room (4.33×) over the country average.
Where do Rocking chair fans live in Germany?
Rocking chair fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,638), Bayern (reach 76,110), and Baden-Württemberg (reach 65,417). These three regions account for the largest share of the active audience.
What other brands do Rocking chair fans also like?
Beyond Rocking chair itself, the audience over-indexes on Chair (6.97×), Living room (4.33×), IKEA (2.83×), and Bed (3.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rocking chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.