Rascasse Audience Intelligence

Rocking chair Audience in Germany

A data profile of the people who buy, follow and care about Rocking chair in Germany — modelled from more than twelve digital signal sources. Rocking chair has an estimated audience of 398,137 people in Germany.

#5291among Topic in Germany#727in Home & Garden

The average Rocking chair fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cushion, Chair, Living room, with strongest over-indexing on Cushion (71.43× the country average).

Demographically, the Rocking chair audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rocking chair fan in Germany is balanced, around 34.5 years old, with strong Community Orientation tendencies and a notable affinity for Cushion.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rocking chair profile in Germany.

Audience size
398K
in Germany
Gender
52.2%♀
47.8% male
Age
34.5
average years
Country rank
#14068
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rocking chair fans

52.2% are female, 47.8% are male, average age 34.5.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Rocking chair audience in Germany
MetricValue
Female52.2%
Male47.8%
Average age34.5
Estimated audience size398,137
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Rocking chair audience in Germany
Age bracketShare%
16-1938%
20-2914%
30-3916%
40-4918%
50+14%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Rocking chair audience comes from Germany.

Worldwide audience distribution share by country for Rocking chair
CountryShare
United States22.2%
United Kingdom14.2%
Italy9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rocking chair audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rocking chair fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.17×
02Baden-Württemberg~60K1.16×
03Bayern~70K1.15×
04Rheinland-Pfalz~20K1.11×
05Niedersachsen~40K1.10×
06Saarland~5K1.08×
07Hessen~30K1.04×
08Sachsen-Anhalt~10K0.99×
09Schleswig-Holstein~10K0.97×
10Brandenburg~10K0.96×
11Thüringen~10K0.96×
12Sachsen~20K0.93×
13Hamburg~8K0.93×
14Bremen~3K0.92×
15Berlin~20K0.87×
16Mecklenburg-Vorpommern~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Rocking chair, Germany
0.78×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rocking chair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rocking chair audience
#·InterestCategoryAffinity×
01CushionHome & Garden71.43×
02ChairHome & Garden6.97×
03BassinetKids & Family6.61×
04Living roomHome & Garden4.33×
05CouchHome & Garden3.99×
06BedHome & Garden3.46×
07PriceShopping3.28×
08BedroomHome & Garden3.26×
09C&AShopping3.20×
10ToddlerKids & Family2.95×
11IKEAHome & Garden2.83×
12TherapyHealth2.68×
13WunschgutscheinShopping2.68×
14Obi (store)Shopping2.38×
15KauflandShopping2.32×
16REWEShopping2.25×
17PinterestInternet & Social Media2.18×
18H&MShopping2.05×
19EBayShopping1.97×
20GardenHome & Garden1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rocking chair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rocking chair audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.66×
TravellingTHRILL2.17×
Design AffinityPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rocking chair audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.88×
Pet OwnershipJOY0.91×
SpiritualityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rocking chair have in Germany?

Rocking chair has an estimated audience of 398,137 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rocking chair fans?

52.2% of Rocking chair fans are female, 47.8% are male, with an average age of 34.5 years.

03

Which brands do Rocking chair fans like most?

Rocking chair fans show strongest brand affinity for Cushion (71.43×), Chair (6.97×), and Living room (4.33×) over the country average.

04

Where do Rocking chair fans live in Germany?

Rocking chair fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Rocking chair fans also like?

Beyond Rocking chair itself, the audience over-indexes on Chair (6.97×), Living room (4.33×), IKEA (2.83×), and Bed (3.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Rocking chair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rocking chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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