Rocking chair Audience in United States

Rocking chair logo

Rocking chair has an estimated audience of 2,426,341 people in United States. 69.4% are female, 30.6% are male, average age 46.6. Top regions: California, Texas, Florida. Top brand affinities: Chair, Wallpaper, Fox News Channel, Hobby Lobby, Lipstick.

The average Rocking chair fan in United States is 46.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chair, Wallpaper, Fox News Channel, with strongest over-indexing on Chair (4.06× the country average). Demographically, the Rocking chair audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Rocking chair fans

Demographic split for Rocking chair audience in United States
MetricValue
Female69.4%
Male30.6%
Average age46.6
Estimated audience size2,426,341

Audience persona

The typical Rocking chair fan in United States is more female, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Chair.

Top regions in United States

Top regions ranked by reach for Rocking chair in United States
RegionReachAffinity
California306,0111.15×
Texas275,3501.32×
Florida172,1441.05×
New York129,8370.96×
Georgia89,5921.2×
Pennsylvania80,8850.99×
North Carolina79,2541.09×
Illinois78,5430.97×
Ohio73,4200.98×
Michigan67,3511.06×
New Jersey65,7561.07×
Tennessee62,6561.29×
Virginia59,3951×
Washington50,3331.03×
Arizona47,3110.96×
Indiana46,2691.04×
Missouri44,0241.13×
Massachusetts43,4430.91×
South Carolina41,3231.13×
Alabama37,8751.12×
Louisiana37,2831.19×
Maryland35,4580.85×
Colorado34,6010.9×
Kentucky33,7911.11×
Minnesota31,6570.91×
Oklahoma31,1601.16×
Wisconsin28,8810.79×
Mississippi28,5221.43×
Oregon25,9990.93×
Arkansas24,8341.24×
Utah23,9131.1×
Connecticut22,0360.91×
Nevada20,6890.88×
Kansas19,8551.04×
Iowa17,7200.89×
West Virginia14,0871.25×
Idaho12,6301.04×
New Mexico11,3060.93×
Nebraska10,5390.87×
Hawaii9,8430.94×
Maine8,7331×
New Hampshire8,6870.91×
Rhode Island6,3850.83×
Montana6,0640.9×
Delaware5,2170.78×
South Dakota4,9540.88×
Washington, District of Columbia4,7760.65×
North Dakota4,5050.9×
Alaska4,4720.86×
Vermont3,0940.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rocking chair audience
BrandAffinityCategory
Chair4.06×Home & Garden
Wallpaper6.57×Home & Garden
Fox News Channel1.82×Movies & TV
Hobby Lobby2.24×Home & Garden
Lipstick4.36×Beauty & Wellness
United States Postal Service2.24×Business & Career
Garden furniture4.45×Home & Garden
Christmas tree3.35×Kids & Family
Aldi2.1×Shopping
Pinterest1.79×Internet & Social Media
Bathroom2.47×Home & Garden
Bed2.31×Home & Garden
Grandparent2.49×Kids & Family
Patio3.11×Home & Garden
Garden1.86×Home & Garden
Christmas1.95×Kids & Family
Recipes1.54×Food & Beverages
Costco1.8×Shopping
The Gilded Age2.51×Movies & TV
Gift1.59×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rocking chair audience
TraitClusterScore
Quality AwarenessPREMIUM2.08
DIY MentalityTHRILL1.53
Design AffinityPREMIUM1.51
PatriotismCONSERVATISM1.46
Family OrientationCONSERVATISM1.41
CreativityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Rocking chair
CountryShare
United States22.3%
United Kingdom14.2%
Italy9.8%

See Rocking chair audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Rocking chair have in United States?

Rocking chair has an estimated audience of 2,426,341 people in United States, concentrated in California and Texas.

What is the gender split and age of Rocking chair fans?

69.4% of Rocking chair fans are female, 30.6% are male, with an average age of 46.6 years.

Which brands do Rocking chair fans like most?

Rocking chair fans show strongest brand affinity for Chair (4.06×), Wallpaper (6.57×), and Fox News Channel (1.82×) over the country average.

Where do Rocking chair fans live in United States?

Rocking chair fans in United States are most concentrated in California (reach 306,011), Texas (reach 275,350), and Florida (reach 172,144). These three regions account for the largest share of the active audience.

What other brands do Rocking chair fans also like?

Beyond Rocking chair itself, the audience over-indexes on Wallpaper (6.57×), Fox News Channel (1.82×), Hobby Lobby (2.24×), and Lipstick (4.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rocking chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.