Wallpaper Audience in United States

Wallpaper logo

Wallpaper has an estimated audience of 12,657,011 people in United States. 57.1% are female, 42.9% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Fairy godmother, Natural rubber, Elsword, Bank account, Israel.

The average Wallpaper fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fairy godmother, Natural rubber, Elsword, with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the Wallpaper audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Wallpaper fans

Demographic split for Wallpaper audience in United States
MetricValue
Female57.1%
Male42.9%
Average age42.6
Estimated audience size12,657,011

Audience persona

The typical Wallpaper fan in United States is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Wallpaper in United States
RegionReachAffinity
California1,501,4931.08×
Texas1,409,6971.3×
Florida909,0411.06×
New York649,7510.92×
Georgia453,2261.16×
North Carolina452,8631.19×
Illinois411,0220.97×
Pennsylvania396,9990.93×
Ohio373,1740.96×
Michigan328,0390.99×
Arizona317,3621.23×
Virginia317,3091.03×
Tennessee310,5251.22×
New Jersey280,9520.87×
Alabama256,4171.45×
Indiana250,4751.08×
Washington248,2090.98×
South Carolina229,4441.2×
Missouri215,5111.06×
Louisiana212,3551.3×
Massachusetts202,8380.81×
Maryland196,7500.9×
Oklahoma193,3661.38×
Kentucky181,0911.14×
Colorado178,9810.9×
Minnesota165,2150.91×
Mississippi163,5221.57×
Wisconsin149,6000.79×
Arkansas135,3421.3×
Oregon133,6130.92×
Nevada128,0741.05×
Utah117,4241.04×
Connecticut108,6160.86×
Kansas107,1271.07×
Iowa94,9650.91×
New Mexico78,5111.24×
West Virginia67,5591.15×
Idaho61,4810.97×
Nebraska57,4990.91×
Hawaii41,6250.77×
Maine36,0000.79×
New Hampshire30,6230.61×
Rhode Island29,4760.73×
Delaware28,4360.81×
Alaska27,3581.01×
Montana26,5890.76×
South Dakota25,3510.87×
Washington, District of Columbia24,8220.65×
North Dakota23,3090.9×
Wyoming14,3800.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wallpaper audience
BrandAffinityCategory
Fairy godmother20.49×Literature
Natural rubber3.06×Cars & Mobility
Elsword22.97×Games
Bank account3.34×Business & Career
Israel2.85×Travel & Leisure
Governor of Michigan7.64×Politics & Society
Cachorro4.71×Pets & Animals
Vocal harmony3.61×Music & Radio
Jeep Wagoneer4.46×Cars & Mobility
Goop3.94×Internet & Social Media
Grinch2.76×Movies & TV
Wok4.4×Food & Beverages
Cherish (group)6.63×Music & Radio
Kendra Scott1.79×Fashion & Accessoires
Janitor3.75×Home & Garden
Mothercare1.87×Kids & Family
headspace5.27×Health
Google Home3.48×Technology & Electronics
Hibachi4.13×Food & Beverages
El Paso County, Colorado6.76×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wallpaper audience
TraitClusterScore
Design AffinityPREMIUM2.84
DIY MentalityTHRILL2.02
CreativityOPEN1.45
SustainabilityBALANCE1.37
ExtroversionTHRILL1.37
Healthy LifestyleBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Wallpaper
CountryShare
United States14.7%
India7.1%
Brazil6.5%

See Wallpaper audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Wallpaper have in United States?

Wallpaper has an estimated audience of 12,657,011 people in United States, concentrated in California and Texas.

What is the gender split and age of Wallpaper fans?

57.1% of Wallpaper fans are female, 42.9% are male, with an average age of 42.6 years.

Which brands do Wallpaper fans like most?

Wallpaper fans show strongest brand affinity for Fairy godmother (20.49×), Natural rubber (3.06×), and Elsword (22.97×) over the country average.

Where do Wallpaper fans live in United States?

Wallpaper fans in United States are most concentrated in California (reach 1,501,493), Texas (reach 1,409,697), and Florida (reach 909,041). These three regions account for the largest share of the active audience.

What other brands do Wallpaper fans also like?

Beyond Wallpaper itself, the audience over-indexes on Natural rubber (3.06×), Elsword (22.97×), Bank account (3.34×), and Israel (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wallpaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.