A data profile of the people who buy, follow and care about Wallpaper in Brazil — modelled from more than twelve digital signal sources. Wallpaper has an estimated audience of 5,470,123 people in Brazil.
Wallpaper has an estimated audience of 5,470,123 people in Brazil. 72.9% are female, 27.1% are male, average age 41.6. Top brand affinities: Instagram, Shopping malls, Rock music, Country music, Furniture.
Top brand affinities include Instagram, Shopping malls, Rock music, with strongest over-indexing on Instagram (1.94× the country average).
Demographically, the Wallpaper audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Creativity.
The typical Wallpaper fan in Brazil is more female, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Instagram.
The key figures that characterise the Wallpaper profile in Brazil.
72.9% are female, 27.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 41.6 |
| Estimated audience size | 5,470,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 21% |
of the worldwide Wallpaper audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.1% |
| India | 6.9% |
| Brazil | 6.1% |
The strongest cross-interests of the Wallpaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michelangelo | Arts & Culture | 6.11× | ||
| 02 | Blanket | Home & Garden | 3.57× | ||
| 03 | Dafiti | Fashion & Accessoires | 2.26× | ||
| 04 | Do it yourself (DIY) | Home & Garden | 2.01× | ||
| 05 | Internet & Social Media | 1.94× | |||
| 06 | Rock music | Music & Radio | 1.94× | ||
| 07 | Furniture | Home & Garden | 1.90× | ||
| 08 | Shopping malls | Shopping | 1.88× | ||
| 09 | Pop music | Music & Radio | 1.88× | ||
| 10 | Handbags | Fashion & Accessoires | 1.88× | ||
| 11 | MSN | News | 1.87× | ||
| 12 | Country music | Music & Radio | 1.83× | ||
| 13 | Hip hop music | Music & Radio | 1.83× | ||
| 14 | Hypermarket | Shopping | 1.80× | ||
| 15 | Medicine | Business & Career | 1.77× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.69× | ||
| 17 | Fragrances | Beauty & Wellness | 1.65× | ||
| 18 | Soul music | Music & Radio | 1.61× | ||
| 19 | Personal care | Health | 1.56× | ||
| 20 | Preta Gil | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.22× | |
| Creativity | OPEN | 1.76× | |
| DIY Mentality | THRILL | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Risk Appetite | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Wallpaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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