A data profile of the people who buy, follow and care about Wallpaper in India — modelled from more than twelve digital signal sources. Wallpaper has an estimated audience of 6,144,980 people in India.
Wallpaper has an estimated audience of 6,144,980 people in India. 22.3% are female, 77.7% are male, average age 34.0. Top brand affinities: Instant messaging, Cabinetry, Renovation, True Detective, Business class.
Top brand affinities include Instant messaging, Cabinetry, Renovation, with strongest over-indexing on Instant messaging (1.69× the country average).
Demographically, the Wallpaper audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Wallpaper fan in India is more male, around 34.0 years old, with strong Quality Awareness tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Wallpaper profile in India.
22.3% are female, 77.7% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 34.0 |
| Estimated audience size | 6,144,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Wallpaper audience comes from India.
| Country | Share |
|---|---|
| United States | 14.1% |
| India | 6.9% |
| Brazil | 6.1% |
The strongest cross-interests of the Wallpaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plaster | Health | 9.73× | ||
| 02 | Window blind | Home & Garden | 8.14× | ||
| 03 | Blanket | Home & Garden | 4.31× | ||
| 04 | Renovation | Home & Garden | 2.51× | ||
| 05 | Cabinetry | Home & Garden | 2.47× | ||
| 06 | Sweepstakes | Games | 2.20× | ||
| 07 | Mattress | Home & Garden | 2.17× | ||
| 08 | True Detective | Movies & TV | 2.14× | ||
| 09 | Vintage clothing | Fashion & Accessoires | 2.10× | ||
| 10 | Microwave oven | Home & Garden | 2.02× | ||
| 11 | Hindustan | Politics & Society | 1.94× | ||
| 12 | Proxy server | Internet & Social Media | 1.85× | ||
| 13 | Business class | Travel & Leisure | 1.74× | ||
| 14 | Drawing | Home & Garden | 1.72× | ||
| 15 | Instant messaging | Internet & Social Media | 1.69× | ||
| 16 | Singapore | Travel & Leisure | 1.68× | ||
| 17 | Innovation | Business & Career | 1.58× | ||
| 18 | Refrigerator | Home & Garden | 1.58× | ||
| 19 | Himalayas | Travel & Leisure | 1.56× | ||
| 20 | Anthropology | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.47× | |
| Convenience Orientation | PREMIUM | 1.86× | |
| DIY Mentality | THRILL | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Community Orientation | OPEN | 0.68× | |
| Price Sensitivity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wallpaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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