A data profile of the people who buy, follow and care about Singapore in India — modelled from more than twelve digital signal sources. Singapore has an estimated audience of 6,007,036 people in India.
The average Singapore fan in India is 34.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Global Television Network, Singapore Changi Airport, International Chamber of Commerce, with strongest over-indexing on Global Television Network (4.26× the country average).
Demographically, the Singapore audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Travelling, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Singapore fan in India is more male, around 34.1 years old, with strong Travelling tendencies and a notable affinity for Global Television Network.
The key figures that characterise the Singapore profile in India.
24.0% are female, 76.0% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 34.1 |
| Estimated audience size | 6,007,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Singapore audience comes from India.
| Country | Share |
|---|---|
| China | 14.1% |
| Indonesia | 7.7% |
| Malaysia | 6.5% |
Where the Singapore audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Assam | ~100K | 2.29× | |
| 02 | Tamil Nadu | ~200K | 1.48× | |
| 03 | Karnataka | ~200K | 1.22× | |
| 04 | Punjab (region) | ~100K | 1.21× | |
| 05 | Gujarat | ~200K | 1.20× | |
| 06 | Maharashtra | ~300K | 1.17× | |
| 07 | Haryana | ~90K | 1.15× | |
| 08 | Telangana | ~90K | 1.10× | |
| 09 | Goa | ~7K | 1.10× | |
| 10 | Kerala | ~90K | 1.05× | |
| 11 | Arunachal Pradesh | ~4K | 1.01× | |
| 12 | Mizoram | ~4K | 0.97× | |
| 13 | Uttarakhand | ~30K | 0.96× | |
| 14 | Nagaland | ~4K | 0.91× | |
| 15 | Rajasthan | ~100K | 0.90× | |
| 16 | Andhra Pradesh | ~70K | 0.89× | |
| 17 | West Bengal | ~200K | 0.88× | |
| 18 | Meghalaya | ~6K | 0.88× | |
| 19 | Uttar Pradesh | ~300K | 0.87× | |
| 20 | Manipur | ~6K | 0.86× | |
| 21 | Sikkim | ~2K | 0.86× | |
| 22 | Madhya Pradesh | ~100K | 0.85× | |
| 23 | Odisha | ~50K | 0.85× | |
| 24 | Tripura | ~7K | 0.84× | |
| 25 | Jharkhand | ~40K | 0.78× | |
| 26 | Himachal Pradesh | ~20K | 0.76× | |
| 27 | Chhattisgarh | ~30K | 0.73× | |
| 28 | Jammu and Kashmir | ~20K | 0.68× | |
| 29 | Bihar | ~80K | 0.64× |
The strongest cross-interests of the Singapore audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elina Svitolina | Sports | 15.53× | ||
| 02 | Singapore Zoo | Travel & Leisure | 14.35× | ||
| 03 | Steffi Graf | Sports | 14.10× | ||
| 04 | Gardens by the Bay | Travel & Leisure | 10.90× | ||
| 05 | Singapore Changi Airport | Travel & Leisure | 9.38× | ||
| 06 | West Africa | Travel & Leisure | 8.71× | ||
| 07 | Global Television Network | Movies & TV | 4.26× | ||
| 08 | Taiwan | Travel & Leisure | 4.20× | ||
| 09 | Young's | Food & Beverages | 3.07× | ||
| 10 | Asia | Travel & Leisure | 2.46× | ||
| 11 | Television network | Movies & TV | 2.46× | ||
| 12 | International Chamber of Commerce | Business & Career | 1.95× | ||
| 13 | South Asia | Travel & Leisure | 1.87× | ||
| 14 | States and union territories of India | Travel & Leisure | 1.84× | ||
| 15 | Instant messaging | Internet & Social Media | 1.79× | ||
| 16 | Broadcasting | Movies & TV | 1.72× | ||
| 17 | Communication | Technology & Electronics | 1.66× | ||
| 18 | FIFA World Cup | Sports | 1.60× | ||
| 19 | Leisure | Travel & Leisure | 1.57× | ||
| 20 | Family | Kids & Family | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.51× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Patriotism | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Spirituality | BALANCE | 0.97× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Singapore has an estimated audience of 6,007,036 people in India, concentrated in Maharashtra and Uttar Pradesh.
24.0% of Singapore fans are female, 76.0% are male, with an average age of 34.1 years.
Singapore fans show strongest brand affinity for Global Television Network (4.26×), Singapore Changi Airport (9.38×), and International Chamber of Commerce (1.95×) over the country average.
Singapore fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Singapore itself, the audience over-indexes on Singapore Changi Airport (9.38×), International Chamber of Commerce (1.95×), Asia (2.46×), and Steffi Graf (14.1×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Singapore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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