Rascasse Audience Intelligence

Singapore Audience in Germany

A data profile of the people who buy, follow and care about Singapore in Germany — modelled from more than twelve digital signal sources. Singapore has an estimated audience of 1,019,637 people in Germany.

#80among Country in Germany#472among POI in Germany#510in Travel & Leisure

The average Singapore fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include VnExpress, Vietnam Airlines, Mid-Autumn Festival, with strongest over-indexing on VnExpress (30.41× the country average).

Demographically, the Singapore audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Singapore fan in Germany is balanced, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for VnExpress.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Singapore profile in Germany.

Audience size
1M
in Germany
Gender
45.9%♀
54.1% male
Age
39.4
average years
Country rank
#6409
POI in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Singapore fans

45.9% are female, 54.1% are male, average age 39.4.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Singapore audience in Germany
MetricValue
Female45.9%
Male54.1%
Average age39.4
Estimated audience size1,019,637
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Singapore audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Singapore audience comes from Germany.

Worldwide audience distribution share by country for Singapore
CountryShare
China14.1%
Indonesia7.7%
Malaysia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singapore audience in Germany is strongest.

Fig. 05

Top regions by affinity

Singapore fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~50K1.36×
02Hessen~90K1.18×
03Bayern~200K1.15×
04Baden-Württemberg~200K1.14×
05Hamburg~30K1.11×
06Nordrhein-Westfalen~200K1.04×
07Berlin~50K1.04×
08Sachsen~50K1.02×
09Niedersachsen~100K0.98×
10Rheinland-Pfalz~50K0.98×
11Thüringen~20K0.94×
12Bremen~8K0.93×
13Brandenburg~30K0.91×
14Sachsen-Anhalt~20K0.86×
15Mecklenburg-Vorpommern~20K0.83×
16Saarland~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Singapore, Germany
0.83×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Singapore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Singapore audience
#·InterestCategoryAffinity×
01Vietnamese alphabetPolitics & Society30.99×
02Da Nang International AirportTravel & Leisure30.73×
03VnExpressNews30.41×
04Cần ThơTravel & Leisure29.99×
05Da NangTravel & Leisure29.88×
06Nha TrangTravel & Leisure29.76×
07Hạ LongTravel & Leisure29.72×
08VietJet AirTravel & Leisure29.65×
09Vietnam AirlinesTravel & Leisure29.58×
10South VietnamTravel & Leisure29.45×
11Mid-Autumn FestivalTravel & Leisure29.39×
12North VietnamTravel & Leisure28.96×
13TếtTravel & Leisure28.19×
14Phú QuốcTravel & Leisure27.36×
15Phnom PenhTravel & Leisure26.22×
16Ming dynastyPolitics & Society22.73×
17MongoliaTravel & Leisure13.48×
18CountryTravel & Leisure7.01×
19ReadingLiterature2.09×
20MusicBusiness & Career1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Singapore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Singapore audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
SpiritualityBALANCE1.66×
Career OrientationPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Singapore audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.78×
Price SensitivityPREMIUM0.81×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Singapore have in Germany?

Singapore has an estimated audience of 1,019,637 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Singapore fans?

45.9% of Singapore fans are female, 54.1% are male, with an average age of 39.4 years.

03

Which brands do Singapore fans like most?

Singapore fans show strongest brand affinity for VnExpress (30.41×), Vietnam Airlines (29.58×), and Mid-Autumn Festival (29.39×) over the country average.

04

Where do Singapore fans live in Germany?

Singapore fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Singapore fans also like?

Beyond Singapore itself, the audience over-indexes on Vietnam Airlines (29.58×), Mid-Autumn Festival (29.39×), Country (7.01×), and Da Nang (29.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Singapore audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Singapore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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