Singapore Audience in Germany

Demographics of Singapore fans

Audience persona

The typical Singapore fan in Germany is balanced, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for VnExpress.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Singapore audiences in other countries

• Singapore — United States
• Singapore — United Kingdom
• Singapore — France
• Singapore — Italy
• Singapore — Spain
• Singapore — Brazil
• Singapore — Japan
• Singapore — South Korea
• Singapore — India

More Country audiences in Germany

• Germany (35,160,910)
• Italy (11,733,126)
• Switzerland (10,866,491)
• Turkey (9,948,276)
• Canada (8,912,959)

Frequently asked questions

How many fans does Singapore have in Germany?

Singapore has an estimated audience of 1,019,637 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Singapore fans?

45.9% of Singapore fans are female, 54.1% are male, with an average age of 39.4 years.

Which brands do Singapore fans like most?

Singapore fans show strongest brand affinity for VnExpress (30.41×), Vietnam Airlines (29.58×), and Mid-Autumn Festival (29.39×) over the country average.

Where do Singapore fans live in Germany?

Singapore fans in Germany are most concentrated in Nordrhein-Westfalen (reach 241,709), Bayern (reach 193,619), and Baden-Württemberg (reach 163,839). These three regions account for the largest share of the active audience.

What other brands do Singapore fans also like?

Beyond Singapore itself, the audience over-indexes on Vietnam Airlines (29.58×), Mid-Autumn Festival (29.39×), Country (7.01×), and Da Nang (29.88×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Singapore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.