A data profile of the people who buy, follow and care about Broadcasting in India — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 20,415,846 people in India.
Broadcasting has an estimated audience of 20,415,846 people in India. 22.2% are female, 77.8% are male, average age 32.1. Top brand affinities: Instant messaging, Wikipedia, Psychology, Videography, Email.
Top brand affinities include Instant messaging, Wikipedia, Psychology, with strongest over-indexing on Instant messaging (1.9× the country average).
Demographically, the Broadcasting audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Broadcasting fan in India is more male, around 32.1 years old, with strong Spirituality tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Broadcasting profile in India.
22.2% are female, 77.8% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 32.1 |
| Estimated audience size | 20,415,846 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Broadcasting audience comes from India.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Macau | Travel & Leisure | 2.81× | ||
| 02 | Monarchy | Politics & Society | 2.48× | ||
| 03 | Videography | Internet & Social Media | 2.42× | ||
| 04 | Tibet | Travel & Leisure | 2.34× | ||
| 05 | Wikipedia | Internet & Social Media | 2.32× | ||
| 06 | Crossword | Games | 2.18× | ||
| 07 | Anthropology | Business & Career | 2.12× | ||
| 08 | Real property | Home & Garden | 2.11× | ||
| 09 | Hindustan | Politics & Society | 1.99× | ||
| 10 | Instant messaging | Internet & Social Media | 1.90× | ||
| 11 | OnePlus | Technology & Electronics | 1.81× | ||
| 12 | Political science | Business & Career | 1.78× | ||
| 13 | Aesthetics | Home & Garden | 1.76× | ||
| 14 | Singapore | Travel & Leisure | 1.72× | ||
| 15 | Young's | Food & Beverages | 1.67× | ||
| 16 | Philanthropy | Arts & Culture | 1.65× | ||
| 17 | Himalayas | Travel & Leisure | 1.64× | ||
| 18 | Psychology | Business & Career | 1.62× | ||
| 19 | Volunteering | Politics & Society | 1.61× | ||
| 20 | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.35× | |
| Indulgence | JOY | 1.24× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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