A data profile of the people who buy, follow and care about Broadcasting in Portugal — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 3,271,975 people in Portugal.
The average Broadcasting fan in Portugal is 46.3 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Radio, MSN, Norauto, with strongest over-indexing on Radio (2.26× the country average).
Demographically, the Broadcasting audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 20 regions tracked by Rascasse.
The typical Broadcasting fan in Portugal is balanced, around 46.3 years old, with strong Community Orientation tendencies and a notable affinity for Radio.
The key figures that characterise the Broadcasting profile in Portugal.
51.6% are female, 48.4% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 46.3 |
| Estimated audience size | 3,271,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Broadcasting audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
Where the Broadcasting audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.12× | |
| 02 | Setúbal District | ~400K | 1.05× | |
| 03 | Bragança District | ~40K | 1.05× | |
| 04 | Portalegre District | ~40K | 1.05× | |
| 05 | Guarda District | ~40K | 1.04× | |
| 06 | Beja District | ~50K | 1.02× | |
| 07 | Coimbra District | ~200K | 1.01× | |
| 08 | Vila Real District | ~60K | 1.00× | |
| 09 | Évora District | ~60K | 1.00× | |
| 10 | Castelo Branco District | ~60K | 0.99× | |
| 11 | Braga District | ~300K | 0.98× | |
| 12 | Porto District | ~700K | 0.97× | |
| 13 | Santarém District | ~200K | 0.97× | |
| 14 | Viseu District | ~100K | 0.97× | |
| 15 | Azores | ~90K | 0.97× | |
| 16 | Viana do Castelo District | ~80K | 0.97× | |
| 17 | Aveiro District | ~200K | 0.96× | |
| 18 | Leiria District | ~200K | 0.96× | |
| 19 | Madeira | ~90K | 0.96× | |
| 20 | Faro District | ~200K | 0.94× |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Origami | Kids & Family | 2.40× | ||
| 02 | Radio | Technology & Electronics | 2.26× | ||
| 03 | Michael Douglas | Movies & TV | 2.05× | ||
| 04 | BlackBerry | Technology & Electronics | 1.83× | ||
| 05 | Fernando Pessoa | Literature | 1.73× | ||
| 06 | TNT (TV channel) | Movies & TV | 1.68× | ||
| 07 | This Is Us (TV series) | Movies & TV | 1.65× | ||
| 08 | Ronaldinho | Sports | 1.63× | ||
| 09 | Norauto | Cars & Mobility | 1.59× | ||
| 10 | MSN | News | 1.58× | ||
| 11 | Roger Waters | Music & Radio | 1.57× | ||
| 12 | Weather | Home & Garden | 1.55× | ||
| 13 | Hans Zimmer | Music & Radio | 1.53× | ||
| 14 | Mariah Carey | Music & Radio | 1.51× | ||
| 15 | Queen (band) | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.20× | |
| Tradition | CONSERVATISM | 1.19× | |
| Indulgence | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Design Affinity | PREMIUM | 0.86× | |
| Sustainability | BALANCE | 0.89× |
Broadcasting has an estimated audience of 3,271,975 people in Portugal, concentrated in Lisbon District and Porto District.
51.6% of Broadcasting fans are female, 48.4% are male, with an average age of 46.3 years.
Broadcasting fans show strongest brand affinity for Radio (2.26×), MSN (1.58×), and Norauto (1.59×) over the country average.
Broadcasting fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~700K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Broadcasting itself, the audience over-indexes on MSN (1.58×), Norauto (1.59×), Origami (2.4×), and Fernando Pessoa (1.73×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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