A data profile of the people who buy, follow and care about Broadcasting in Netherlands — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 2,803,890 people in Netherlands.
The average Broadcasting fan in Netherlands is 45.6 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Algemeen Dagblad, Radio, De Telegraaf, with strongest over-indexing on Algemeen Dagblad (2.02× the country average).
Demographically, the Broadcasting audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Broadcasting fan in Netherlands is balanced, around 45.6 years old, with strong Spirituality tendencies and a notable affinity for Algemeen Dagblad.
The key figures that characterise the Broadcasting profile in Netherlands.
52.4% are female, 47.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 45.6 |
| Estimated audience size | 2,803,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Broadcasting audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
Where the Broadcasting audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 1.27× | |
| 02 | Gelderland | ~400K | 1.22× | |
| 03 | Zuid-Holland | ~800K | 1.21× | |
| 04 | Utrecht | ~300K | 1.20× | |
| 05 | North Brabant | ~500K | 1.13× | |
| 06 | Overijssel | ~200K | 1.09× | |
| 07 | Groningen | ~90K | 0.96× | |
| 08 | Drenthe | ~80K | 0.93× | |
| 09 | Friesland | ~100K | 0.92× | |
| 10 | Limburg | ~200K | 0.84× | |
| 11 | Flevoland | ~60K | 0.76× | |
| 12 | Zeeland | ~40K | 0.71× |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Radio | Technology & Electronics | 3.22× | ||
| 02 | Breaking news | Movies & TV | 2.84× | ||
| 03 | Algemeen Dagblad | News | 2.02× | ||
| 04 | Refrigerator | Home & Garden | 1.89× | ||
| 05 | Walking | Sports | 1.83× | ||
| 06 | Canada | Travel & Leisure | 1.69× | ||
| 07 | De Telegraaf | News | 1.67× | ||
| 08 | Wikipedia | Internet & Social Media | 1.67× | ||
| 09 | Charity and causes | Business & Career | 1.66× | ||
| 10 | Hair products | Beauty & Wellness | 1.63× | ||
| 11 | Instant messaging | Internet & Social Media | 1.62× | ||
| 12 | Belgium | Travel & Leisure | 1.61× | ||
| 13 | Rabobank | Business & Career | 1.60× | ||
| 14 | Internet & Social Media | 1.58× | |||
| 15 | Jumbo (supermarket) | Shopping | 1.56× | ||
| 16 | ABN AMRO | Business & Career | 1.56× | ||
| 17 | Ziggo | Technology & Electronics | 1.54× | ||
| 18 | Current events | Arts & Culture | 1.52× | ||
| 19 | TUI | Travel & Leisure | 1.52× | ||
| 20 | Happiness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.56× | |
| Tradition | CONSERVATISM | 1.47× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.80× |
Broadcasting has an estimated audience of 2,803,890 people in Netherlands, concentrated in Zuid-Holland and North Holland.
52.4% of Broadcasting fans are female, 47.6% are male, with an average age of 45.6 years.
Broadcasting fans show strongest brand affinity for Algemeen Dagblad (2.02×), Radio (3.22×), and De Telegraaf (1.67×) over the country average.
Broadcasting fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~700K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Broadcasting itself, the audience over-indexes on Radio (3.22×), De Telegraaf (1.67×), Jumbo (supermarket) (1.56×), and Rabobank (1.6×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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