Broadcasting Audience in Spain
Broadcasting has an estimated audience of 8,270,405 people in Spain. 49.2% are female, 50.8% are male, average age 46.5. Top brand affinities: Iberia (airline), WhatsApp, Betfair, Satire, Badoo.
Top brand affinities include Iberia (airline), WhatsApp, Betfair, with strongest over-indexing on Iberia (airline) (3.08× the country average). Demographically, the Broadcasting audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Spirituality, Community Orientation.
Category: Movies & TV · Type: Topic
Demographics of Broadcasting fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 46.5 |
| Estimated audience size | 8,270,405 |
Audience persona
The typical Broadcasting fan in Spain is balanced, around 46.5 years old, with strong Spirituality tendencies and a notable affinity for Iberia (airline).
Top brand affinities of Broadcasting fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iberia (airline) | 3.08× | Travel & Leisure |
| 3.16× | Internet & Social Media | |
| Betfair | 5.39× | Games |
| Satire | 6.49× | Literature |
| Badoo | 3.18× | Internet & Social Media |
| Distilled beverage | 2.78× | Food & Beverages |
| Rayo Vallecano | 4.58× | Travel & Leisure |
| Radio | 2.73× | Technology & Electronics |
| Refrigerator | 3.15× | Home & Garden |
| IBEX 35 | 1.91× | Business & Career |
| Volunteering | 2.73× | Politics & Society |
| Breaking news | 2.59× | Movies & TV |
| Caixabank | 1.73× | Business & Career |
| Headphones | 3.88× | Technology & Electronics |
| Dentistry | 2.63× | Business & Career |
| Bankinter | 1.53× | Business & Career |
| Loterías y Apuestas del Estado | 1.57× | Games |
| Movistar+ | 1.58× | Movies & TV |
| Spain national football team | 2.39× | Sports |
| Museo del Prado | 4.27× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.47 |
| Community Orientation | OPEN | 1.47 |
| Patriotism | CONSERVATISM | 1.46 |
| Individualism | JOY | 1.43 |
| Need for Security | CONSERVATISM | 1.22 |
| Tradition | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
See Broadcasting audiences in other countries
More Movies & TV audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.