Broadcasting Audience in Spain
Broadcasting has an estimated audience of 8,270,405 people in Spain. 49.2% are female, 50.8% are male, average age 46.5. Top brand affinities: Singer-songwriter, Sports nutrition, Dentistry, Julio Iglesias, Iberia (airline).
Top brand affinities include Singer-songwriter, Sports nutrition, Dentistry, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Broadcasting audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: Movies & TV · Type: Topic
Demographics of Broadcasting fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 46.5 |
| Estimated audience size | 8,270,405 |
Audience persona
The typical Broadcasting fan in Spain is balanced, around 46.5 years old, with strong Need for Security tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Dentistry | 5.29× | Business & Career |
| Julio Iglesias | 2.38× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.26× | Technology & Electronics |
| Oncology | 5.64× | Health |
| MSN | 2.3× | News |
| Stradivarius | 2.12× | Shopping |
| 1.66× | Internet & Social Media | |
| Conforama | 2.69× | Home & Garden |
| Formentera | 4.71× | Travel & Leisure |
| Girona | 2.58× | Sports |
| Aldi | 1.73× | Shopping |
| TripAdvisor | 2.18× | Travel & Leisure |
| Player versus player | 5.1× | Games |
| Mapfre | 2.13× | Business & Career |
| IBEX 35 | 1.62× | Business & Career |
| Badoo | 2.24× | Internet & Social Media |
| Catering | 3.77× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.31 |
| Community Orientation | OPEN | 1.13 |
| Patriotism | CONSERVATISM | 1.1 |
| Spirituality | BALANCE | 1.07 |
| Tradition | CONSERVATISM | 1.07 |
| Social Media Usage | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
See Broadcasting audiences in other countries
More Movies & TV audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.