A data profile of the people who buy, follow and care about Broadcasting in Spain — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 8,270,405 people in Spain.
Broadcasting has an estimated audience of 8,270,405 people in Spain. 49.2% are female, 50.8% are male, average age 46.5. Top brand affinities: Iberia (airline), WhatsApp, Satire, Betfair, Badoo.
Top brand affinities include Iberia (airline), WhatsApp, Satire, with strongest over-indexing on Iberia (airline) (3.08× the country average).
Demographically, the Broadcasting audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Broadcasting fan in Spain is balanced, around 46.5 years old, with strong Spirituality tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Broadcasting profile in Spain.
49.2% are female, 50.8% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 46.5 |
| Estimated audience size | 8,270,405 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Broadcasting audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 6.49× | ||
| 02 | Betfair | Games | 5.39× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 4.58× | ||
| 04 | Museo del Prado | Arts & Culture | 4.27× | ||
| 05 | Headphones | Technology & Electronics | 3.88× | ||
| 06 | Badoo | Internet & Social Media | 3.18× | ||
| 07 | Internet & Social Media | 3.16× | |||
| 08 | Refrigerator | Home & Garden | 3.15× | ||
| 09 | Iberia (airline) | Travel & Leisure | 3.08× | ||
| 10 | Distilled beverage | Food & Beverages | 2.78× | ||
| 11 | Radio | Technology & Electronics | 2.73× | ||
| 12 | Volunteering | Politics & Society | 2.73× | ||
| 13 | Dentistry | Business & Career | 2.63× | ||
| 14 | Breaking news | Movies & TV | 2.59× | ||
| 15 | Spain national football team | Sports | 2.39× | ||
| 16 | IBEX 35 | Business & Career | 1.91× | ||
| 17 | Caixabank | Business & Career | 1.73× | ||
| 18 | Movistar+ | Movies & TV | 1.58× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.57× | ||
| 20 | Bankinter | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.47× | |
| Community Orientation | OPEN | 1.47× | |
| Patriotism | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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