A data profile of the people who buy, follow and care about Spain national football team in Spain — modelled from more than twelve digital signal sources. Spain national football team has an estimated audience of 2,989,667 people in Spain.
The average Spain national football team fan in Spain is 40.5 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Real Madrid C.F., El Mundo Deportivo (newspaper), FC Barcelona, with strongest over-indexing on Real Madrid C.F. (2.03× the country average).
Demographically, the Spain national football team audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Spain national football team fan in Spain is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Spain national football team profile in Spain.
39.8% are female, 60.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 40.5 |
| Estimated audience size | 2,989,667 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Spain national football team audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 12.3% |
| Mexico | 8.9% |
| United States | 8.0% |
Where the Spain national football team audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1M | 1.99× | |
| 02 | Comunidad Valenciana | ~500K | 1.40× | |
| 03 | Community of Madrid | ~700K | 1.39× | |
| 04 | Balearic Islands | ~100K | 1.35× | |
| 05 | Principality of Asturias | ~90K | 1.28× | |
| 06 | Canary Islands | ~200K | 1.21× | |
| 07 | Andalusia | ~600K | 1.06× | |
| 08 | Region of Murcia | ~100K | 1.05× | |
| 09 | Aragon | ~80K | 0.96× | |
| 10 | La Rioja | ~20K | 0.91× | |
| 11 | Navarre | ~30K | 0.89× | |
| 12 | Basque Autonomous Country | ~90K | 0.84× | |
| 13 | Cantabria | ~30K | 0.81× | |
| 14 | Extremadura | ~50K | 0.77× | |
| 15 | Castilla-La Mancha | ~90K | 0.73× | |
| 16 | Galicia | ~100K | 0.70× | |
| 17 | Castile and León | ~90K | 0.70× |
The strongest cross-interests of the Spain national football team audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atlético Madrid | Sports | 3.56× | ||
| 02 | El Mundo Deportivo (newspaper) | News | 3.04× | ||
| 03 | Sevilla FC | Sports | 2.81× | ||
| 04 | Lamine Yamal | Sports | 2.80× | ||
| 05 | Movistar | Technology & Electronics | 2.54× | ||
| 06 | UEFA Champions League | Sports | 2.40× | ||
| 07 | Broadcasting | Movies & TV | 2.39× | ||
| 08 | IBEX 35 | Business & Career | 2.38× | ||
| 09 | Monarchy | Politics & Society | 2.25× | ||
| 10 | Politics | Politics & Society | 2.11× | ||
| 11 | Real Madrid C.F. | Sports | 2.03× | ||
| 12 | FIFA World Cup | Sports | 1.99× | ||
| 13 | Basketball | Sports | 1.89× | ||
| 14 | Iberia (airline) | Travel & Leisure | 1.86× | ||
| 15 | La Liga | Sports | 1.85× | ||
| 16 | Social network | Internet & Social Media | 1.82× | ||
| 17 | Video | Movies & TV | 1.80× | ||
| 18 | Leisure | Travel & Leisure | 1.75× | ||
| 19 | FC Barcelona | Sports | 1.74× | ||
| 20 | Carlos Alcaraz | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Need for Security | CONSERVATISM | 1.27× | |
| Social Media Usage | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Individualism | JOY | 0.69× | |
| Quality Awareness | PREMIUM | 0.69× |
Spain national football team has an estimated audience of 2,989,667 people in Spain, concentrated in Catalonia and Community of Madrid.
39.8% of Spain national football team fans are female, 60.2% are male, with an average age of 40.5 years.
Spain national football team fans show strongest brand affinity for Real Madrid C.F. (2.03×), El Mundo Deportivo (newspaper) (3.04×), and FC Barcelona (1.74×) over the country average.
Spain national football team fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~700K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Spain national football team itself, the audience over-indexes on El Mundo Deportivo (newspaper) (3.04×), FC Barcelona (1.74×), Sevilla FC (2.81×), and UEFA Champions League (2.4×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Spain national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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