Broadcasting Audience in Brazil
Broadcasting has an estimated audience of 17,786,767 people in Brazil. 54.4% are female, 45.6% are male, average age 42.1. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, Neymar, TikTok.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.65× the country average). Demographically, the Broadcasting audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Spirituality.
Category: Movies & TV · Type: Topic
Demographics of Broadcasting fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 42.1 |
| Estimated audience size | 17,786,767 |
Audience persona
The typical Broadcasting fan in Brazil is balanced, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.65× | Sports |
| Sport Club Corinthians Paulista | 1.72× | Sports |
| São Paulo FC | 1.75× | Sports |
| Neymar | 1.86× | Sports |
| TikTok | 2.21× | Internet & Social Media |
| Nature | 1.69× | Home & Garden |
| Sport Club Internacional | 1.61× | Sports |
| 1.57× | Internet & Social Media | |
| UEFA Champions League | 1.86× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 1.69× | Sports |
| Social media | 1.54× | Business & Career |
| 1.88× | Technology & Electronics | |
| Spotify | 1.75× | Internet & Social Media |
| Sport Club do Recife | 1.98× | Sports |
| Hypermarket | 1.95× | Shopping |
| Forró | 2.11× | Music & Radio |
| Samsung | 1.89× | Technology & Electronics |
| Religion | 1.6× | Business & Career |
| Bible | 2.38× | Politics & Society |
| Brazil national football team | 1.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.22 |
| Spirituality | BALANCE | 1.74 |
| Creativity | OPEN | 1.68 |
| Tradition | CONSERVATISM | 1.55 |
| Risk Appetite | THRILL | 1.32 |
| Price Sensitivity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
See Broadcasting audiences in other countries
More Movies & TV audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.