A data profile of the people who buy, follow and care about Broadcasting in Brazil — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 17,786,767 people in Brazil.
Broadcasting has an estimated audience of 17,786,767 people in Brazil. 54.4% are female, 45.6% are male, average age 42.1. Top brand affinities: Spotify, Music download, MSN, Samsung, Brazil national football team.
Top brand affinities include Spotify, Music download, MSN, with strongest over-indexing on Spotify (1.58× the country average).
Demographically, the Broadcasting audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Broadcasting fan in Brazil is balanced, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Spotify.
The key figures that characterise the Broadcasting profile in Brazil.
54.4% are female, 45.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 42.1 |
| Estimated audience size | 17,786,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Broadcasting audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marie Curie | Business & Career | 2.59× | ||
| 02 | Origami | Kids & Family | 2.45× | ||
| 03 | Gal Gadot | Fashion & Accessoires | 2.28× | ||
| 04 | Spanish language | Politics & Society | 2.14× | ||
| 05 | Liam Neeson | Movies & TV | 1.96× | ||
| 06 | MSN | News | 1.72× | ||
| 07 | Bossa nova | Music & Radio | 1.68× | ||
| 08 | Al Pacino | Movies & TV | 1.61× | ||
| 09 | Music download | Technology & Electronics | 1.59× | ||
| 10 | Spotify | Internet & Social Media | 1.58× | ||
| 11 | Samsung | Technology & Electronics | 1.58× | ||
| 12 | Hypermarket | Shopping | 1.58× | ||
| 13 | Reggae | Music & Radio | 1.58× | ||
| 14 | Leonardo DiCaprio | Movies & TV | 1.56× | ||
| 15 | Wikipedia | Internet & Social Media | 1.55× | ||
| 16 | Anne Hathaway | Movies & TV | 1.55× | ||
| 17 | Brazil national football team | Sports | 1.54× | ||
| 18 | uol | Technology & Electronics | 1.54× | ||
| 19 | Microwave oven | Home & Garden | 1.52× | ||
| 20 | Public transport | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.39× | |
| Patriotism | CONSERVATISM | 1.37× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.