A data profile of the people who buy, follow and care about Broadcasting in United Kingdom — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 14,151,293 people in United Kingdom.
The average Broadcasting fan in United Kingdom is 44.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Wikipedia, William Hill (bookmaker), Hobby, with strongest over-indexing on Wikipedia (4.26× the country average).
Demographically, the Broadcasting audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Broadcasting fan in United Kingdom is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Broadcasting profile in United Kingdom.
51.9% are female, 48.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 44.3 |
| Estimated audience size | 14,151,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Broadcasting audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
Where the Broadcasting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1.5M | 1.32× | |
| 02 | West Midlands | ~800K | 1.25× | |
| 03 | South East | ~2.5M | 1.21× | |
| 04 | Scotland | ~1.5M | 1.21× | |
| 05 | North East | ~600K | 1.03× | |
| 06 | Northern Ireland | ~400K | 1.01× | |
| 07 | South West | ~1M | 0.98× | |
| 08 | England | ~11M | 0.97× | |
| 09 | East of England | ~1M | 0.88× | |
| 10 | East Midlands | ~900K | 0.87× | |
| 11 | Wales | ~700K | 0.85× | |
| 12 | North West | ~1M | 0.68× |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.26× | ||
| 02 | Flightradar24 | Travel & Leisure | 4.22× | ||
| 03 | Alexandra Daddario | Movies & TV | 3.96× | ||
| 04 | Sketch comedy | Movies & TV | 3.48× | ||
| 05 | Talk radio | Music & Radio | 3.19× | ||
| 06 | Adoption | Kids & Family | 2.90× | ||
| 07 | Satire | Literature | 2.85× | ||
| 08 | Betfair | Games | 2.77× | ||
| 09 | Esso | Cars & Mobility | 2.68× | ||
| 10 | Margot Robbie | Movies & TV | 2.61× | ||
| 11 | Risk management | Business & Career | 2.53× | ||
| 12 | William Hill (bookmaker) | Games | 2.39× | ||
| 13 | Refrigerator | Home & Garden | 2.13× | ||
| 14 | Hobby | Home & Garden | 2.06× | ||
| 15 | Radio | Technology & Electronics | 1.97× | ||
| 16 | Movie theater | Movies & TV | 1.93× | ||
| 17 | Internet & Social Media | 1.92× | |||
| 18 | Distilled beverage | Food & Beverages | 1.75× | ||
| 19 | Aldi | Shopping | 1.70× | ||
| 20 | Rugby union | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.31× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Spirituality | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| DIY Mentality | THRILL | 0.83× |
Broadcasting has an estimated audience of 14,151,293 people in United Kingdom, concentrated in England and South East.
51.9% of Broadcasting fans are female, 48.1% are male, with an average age of 44.3 years.
Broadcasting fans show strongest brand affinity for Wikipedia (4.26×), William Hill (bookmaker) (2.39×), and Hobby (2.06×) over the country average.
Broadcasting fans in United Kingdom are most concentrated in England (reach ~11M), South East (reach ~2.5M), and Scotland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Broadcasting itself, the audience over-indexes on William Hill (bookmaker) (2.39×), Hobby (2.06×), Betfair (2.77×), and Esso (2.68×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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