Broadcasting Audience in United Kingdom
Broadcasting has an estimated audience of 14,151,293 people in United Kingdom. 51.9% are female, 48.1% are male, average age 44.3. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Broadcasting fan in United Kingdom is 44.3 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Broadcasting audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Broadcasting fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 44.3 |
| Estimated audience size | 14,151,293 |
Audience persona
The typical Broadcasting fan in United Kingdom is balanced, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,613,470 | 0.97× |
| South East | 2,386,294 | 1.26× |
| Yorkshire and the Humber | 1,592,623 | 1.4× |
| Scotland | 1,567,346 | 1.23× |
| South West | 1,124,411 | 0.97× |
| East of England | 1,070,674 | 0.83× |
| West Midlands | 790,593 | 1.3× |
| East Midlands | 758,645 | 0.76× |
| North West | 662,152 | 0.44× |
| Wales | 639,350 | 0.79× |
| North East | 576,064 | 1.05× |
| Northern Ireland | 439,668 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Betfair | 3.07× | Games |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Hobby | 1.94× | Home & Garden |
| William Hill (bookmaker) | 2.22× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.2 |
| Spirituality | BALANCE | 1.08 |
| Price Sensitivity | PREMIUM | 1.08 |
| Family Orientation | CONSERVATISM | 1.07 |
| Social Media Usage | JOY | 1.06 |
| Indulgence | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
See Broadcasting audiences in other countries
More Movies & TV audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Broadcasting have in United Kingdom?
Broadcasting has an estimated audience of 14,151,293 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Broadcasting fans?
51.9% of Broadcasting fans are female, 48.1% are male, with an average age of 44.3 years.
Which brands do Broadcasting fans like most?
Broadcasting fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Broadcasting fans live in United Kingdom?
Broadcasting fans in United Kingdom are most concentrated in England (reach 10,613,470), South East (reach 2,386,294), and Yorkshire and the Humber (reach 1,592,623). These three regions account for the largest share of the active audience.
What other brands do Broadcasting fans also like?
Beyond Broadcasting itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.