A data profile of the people who buy, follow and care about De Telegraaf in Netherlands — modelled from more than twelve digital signal sources. De Telegraaf has an estimated audience of 7,639,158 people in Netherlands.
The average De Telegraaf fan in Netherlands is 43.2 years old, more female, and lives primarily in Gelderland.
The audience is concentrated in Gelderland, North Holland, Zuid-Holland.
Top brand affinities include TV-Gids, Eredivisie, FC Utrecht, with strongest over-indexing on TV-Gids (2.37× the country average).
Demographically, the De Telegraaf audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical De Telegraaf fan in Netherlands is more female, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for TV-Gids.
The key figures that characterise the De Telegraaf profile in Netherlands.
58.5% are female, 41.5% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 43.2 |
| Estimated audience size | 7,639,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide De Telegraaf audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 78.5% |
| Belgium | 6.8% |
| Germany | 2.6% |
Where the De Telegraaf audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~1.5M | 1.46× | |
| 02 | Friesland | ~400K | 1.42× | |
| 03 | Drenthe | ~300K | 1.18× | |
| 04 | Limburg | ~600K | 1.13× | |
| 05 | Overijssel | ~600K | 1.11× | |
| 06 | Flevoland | ~200K | 1.07× | |
| 07 | North Holland | ~1.5M | 0.96× | |
| 08 | North Brabant | ~1M | 0.83× | |
| 09 | Groningen | ~200K | 0.81× | |
| 10 | Zeeland | ~100K | 0.73× | |
| 11 | Utrecht | ~400K | 0.67× | |
| 12 | Zuid-Holland | ~1M | 0.65× |
The strongest cross-interests of the De Telegraaf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Real Housewives of Beverly Hills | Movies & TV | 15.75× | ||
| 02 | Internet Movie Database | Movies & TV | 5.66× | ||
| 03 | Eredivisie | Sports | 3.68× | ||
| 04 | Johan Cruijff ArenA | Sports | 3.55× | ||
| 05 | FC Utrecht | Sports | 3.06× | ||
| 06 | Eerste Divisie | Sports | 3.05× | ||
| 07 | Obituary | Literature | 2.97× | ||
| 08 | Wikipedia | Internet & Social Media | 2.60× | ||
| 09 | TV-Gids | Movies & TV | 2.37× | ||
| 10 | Michael Jackson | Music & Radio | 2.12× | ||
| 11 | FC Twente | Sports | 2.07× | ||
| 12 | Rituals | Beauty & Wellness | 2.04× | ||
| 13 | Snapchat | Internet & Social Media | 2.02× | ||
| 14 | Voetbal International | Sports | 2.00× | ||
| 15 | Voetbalprimeur | Sports | 1.81× | ||
| 16 | KFC | Food & Beverages | 1.69× | ||
| 17 | voetbalzone | Sports | 1.64× | ||
| 18 | Internet & Social Media | 1.64× | |||
| 19 | Nederlandse Spoorwegen | Cars & Mobility | 1.59× | ||
| 20 | McDonald's | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.35× | |
| Travelling | THRILL | 1.10× | |
| Early Adopter Mentality | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.52× | |
| Individualism | JOY | 0.54× | |
| Indulgence | JOY | 0.58× |
De Telegraaf has an estimated audience of 7,639,158 people in Netherlands, concentrated in Gelderland and North Holland.
58.5% of De Telegraaf fans are female, 41.5% are male, with an average age of 43.2 years.
De Telegraaf fans show strongest brand affinity for TV-Gids (2.37×), Eredivisie (3.68×), and FC Utrecht (3.06×) over the country average.
De Telegraaf fans in Netherlands are most concentrated in Gelderland (reach ~1.5M), North Holland (reach ~1.5M), and Zuid-Holland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond De Telegraaf itself, the audience over-indexes on Eredivisie (3.68×), FC Utrecht (3.06×), Voetbalprimeur (1.81×), and Johan Cruijff ArenA (3.55×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for De Telegraaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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