A data profile of the people who buy, follow and care about Nederlandse Spoorwegen in Netherlands — modelled from more than twelve digital signal sources. Nederlandse Spoorwegen has an estimated audience of 3,757,701 people in Netherlands.
The average Nederlandse Spoorwegen fan in Netherlands is 42.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Voetbalprimeur, Rail transport, Eredivisie, with strongest over-indexing on Voetbalprimeur (1.54× the country average).
Demographically, the Nederlandse Spoorwegen audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Nederlandse Spoorwegen fan in Netherlands is more female, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Voetbalprimeur.
The key figures that characterise the Nederlandse Spoorwegen profile in Netherlands.
64.6% are female, 35.4% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 42.4 |
| Estimated audience size | 3,757,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Nederlandse Spoorwegen audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 61.1% |
| United States | 11.3% |
| Japan | 6.9% |
Where the Nederlandse Spoorwegen audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~900K | 1.30× | |
| 02 | Overijssel | ~300K | 1.27× | |
| 03 | Gelderland | ~600K | 1.24× | |
| 04 | Zuid-Holland | ~1M | 1.19× | |
| 05 | Flevoland | ~100K | 1.08× | |
| 06 | North Brabant | ~600K | 1.06× | |
| 07 | Utrecht | ~300K | 1.02× | |
| 08 | Limburg | ~200K | 0.94× | |
| 09 | Drenthe | ~90K | 0.78× | |
| 10 | Groningen | ~100K | 0.77× | |
| 11 | Zeeland | ~60K | 0.68× | |
| 12 | Friesland | ~100K | 0.67× |
The strongest cross-interests of the Nederlandse Spoorwegen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rail transport | Travel & Leisure | 3.30× | ||
| 02 | Holland America Line | Travel & Leisure | 3.30× | ||
| 03 | Online food ordering | Food & Beverages | 2.45× | ||
| 04 | FlixBus | Cars & Mobility | 2.42× | ||
| 05 | Hardware store | Home & Garden | 2.02× | ||
| 06 | Center Parcs | Travel & Leisure | 1.95× | ||
| 07 | Employment website | Business & Career | 1.94× | ||
| 08 | Eredivisie | Sports | 1.91× | ||
| 09 | Insurance | Business & Career | 1.91× | ||
| 10 | TripAdvisor | Travel & Leisure | 1.89× | ||
| 11 | Subway | Food & Beverages | 1.86× | ||
| 12 | Voetbal International | Sports | 1.71× | ||
| 13 | Employment agency | Business & Career | 1.71× | ||
| 14 | Health care | Business & Career | 1.63× | ||
| 15 | Supermarket | Shopping | 1.60× | ||
| 16 | Nonprofit organization | Politics & Society | 1.59× | ||
| 17 | Instant messaging | Internet & Social Media | 1.59× | ||
| 18 | Zoo | Kids & Family | 1.55× | ||
| 19 | Voetbalprimeur | Sports | 1.54× | ||
| 20 | Garden centre | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.61× | |
| Convenience Orientation | PREMIUM | 1.58× | |
| Family Orientation | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.80× | |
| Design Affinity | PREMIUM | 0.81× |
Nederlandse Spoorwegen's target market in Netherlands covers an estimated 3,757,701 people, concentrated in Zuid-Holland and North Holland.
64.6% of the Nederlandse Spoorwegen audience are female, 35.4% are male, with an average age of 42.4 years.
Nederlandse Spoorwegen fans show strongest brand affinity for Voetbalprimeur (1.54×), Rail transport (3.3×), and Eredivisie (1.91×) over the country average.
Nederlandse Spoorwegen fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~900K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Nederlandse Spoorwegen itself, the audience over-indexes on Rail transport (3.3×), Eredivisie (1.91×), Center Parcs (1.95×), and Voetbal International (1.71×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Nederlandse Spoorwegen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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