A data profile of the people who buy, follow and care about Health care in Netherlands — modelled from more than twelve digital signal sources. Health care has an estimated audience of 3,143,482 people in Netherlands.
The average Health care fan in Netherlands is 47.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Kruidvat, Google Maps, HEMA, with strongest over-indexing on Kruidvat (1.72× the country average).
Demographically, the Health care audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Health care fan in Netherlands is more female, around 47.2 years old, with strong Design Affinity tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Health care profile in Netherlands.
67.3% are female, 32.7% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 47.2 |
| Estimated audience size | 3,143,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Health care audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
Where the Health care audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.41× | |
| 02 | Limburg | ~300K | 1.39× | |
| 03 | Zuid-Holland | ~900K | 1.15× | |
| 04 | North Brabant | ~600K | 1.14× | |
| 05 | Flevoland | ~90K | 0.99× | |
| 06 | Utrecht | ~200K | 0.95× | |
| 07 | Groningen | ~100K | 0.94× | |
| 08 | Overijssel | ~200K | 0.93× | |
| 09 | Gelderland | ~400K | 0.91× | |
| 10 | Drenthe | ~90K | 0.90× | |
| 11 | Friesland | ~100K | 0.88× |
The strongest cross-interests of the Health care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nursing | Business & Career | 2.72× | ||
| 02 | Essent | Home & Garden | 2.33× | ||
| 03 | Scapino | Fashion & Accessoires | 2.00× | ||
| 04 | Bruna (company) | Literature | 1.93× | ||
| 05 | Therapy | Health | 1.83× | ||
| 06 | Medicine | Business & Career | 1.80× | ||
| 07 | Charitable organization | Politics & Society | 1.79× | ||
| 08 | HEMA | Shopping | 1.73× | ||
| 09 | Kruidvat | Shopping | 1.72× | ||
| 10 | Well-being | Health | 1.71× | ||
| 11 | postcode loterij | Games | 1.65× | ||
| 12 | Nederlandse Spoorwegen | Cars & Mobility | 1.63× | ||
| 13 | Lidl | Shopping | 1.62× | ||
| 14 | Marco Borsato | Music & Radio | 1.59× | ||
| 15 | Etos | Health | 1.56× | ||
| 16 | PostNL | Technology & Electronics | 1.56× | ||
| 17 | Supermarket | Shopping | 1.56× | ||
| 18 | Aldi | Shopping | 1.55× | ||
| 19 | Google Maps | Internet & Social Media | 1.54× | ||
| 20 | Jumbo (supermarket) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.67× | |
| Need for Security | CONSERVATISM | 1.60× | |
| Early Adopter Mentality | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Healthy Lifestyle | BALANCE | 0.66× | |
| Sustainability | BALANCE | 0.76× |
Health care has an estimated audience of 3,143,482 people in Netherlands, concentrated in Zuid-Holland and North Holland.
67.3% of Health care fans are female, 32.7% are male, with an average age of 47.2 years.
Health care fans show strongest brand affinity for Kruidvat (1.72×), Google Maps (1.54×), and HEMA (1.73×) over the country average.
Health care fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Holland (reach ~800K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Health care itself, the audience over-indexes on Google Maps (1.54×), HEMA (1.73×), Jumbo (supermarket) (1.51×), and Lidl (1.62×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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