A data profile of the people who buy, follow and care about postcode loterij in Netherlands — modelled from more than twelve digital signal sources. postcode loterij has an estimated audience of 4,828,648 people in Netherlands.
The average postcode loterij fan in Netherlands is 49.6 years old, more female, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, Gelderland.
Top brand affinities include Jumbo (supermarket), Kruidvat, Zac Efron, with strongest over-indexing on Jumbo (supermarket) (2.67× the country average).
Demographically, the postcode loterij audience skews more female with an average age of 49.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical postcode loterij fan in Netherlands is more female, around 49.6 years old, with strong Community Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the postcode loterij profile in Netherlands.
67.1% are female, 32.9% are male, average age 49.6.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 49.6 |
| Estimated audience size | 4,828,648 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 49% |
of the worldwide postcode loterij audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 95.7% |
| Germany | 1.0% |
| United Kingdom | 0.5% |
Where the postcode loterij audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~400K | 1.35× | |
| 02 | North Brabant | ~900K | 1.23× | |
| 03 | Drenthe | ~200K | 1.20× | |
| 04 | Friesland | ~200K | 1.15× | |
| 05 | Gelderland | ~700K | 1.08× | |
| 06 | Overijssel | ~300K | 1.00× | |
| 07 | Flevoland | ~100K | 0.84× | |
| 08 | Zuid-Holland | ~900K | 0.79× | |
| 09 | Groningen | ~100K | 0.73× | |
| 10 | North Holland | ~600K | 0.63× |
The strongest cross-interests of the postcode loterij audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zac Efron | Movies & TV | 11.41× | ||
| 02 | UNICEF | Politics & Society | 7.34× | ||
| 03 | Garden centre | Home & Garden | 3.41× | ||
| 04 | Lottery | Games | 2.91× | ||
| 05 | Kruidvat | Shopping | 2.87× | ||
| 06 | Jumbo (supermarket) | Shopping | 2.67× | ||
| 07 | TUI | Travel & Leisure | 2.37× | ||
| 08 | HEMA | Shopping | 2.15× | ||
| 09 | Lidl | Shopping | 2.10× | ||
| 10 | Internet & Social Media | 2.02× | |||
| 11 | Aldi | Shopping | 1.99× | ||
| 12 | Supermarket | Shopping | 1.99× | ||
| 13 | Hornbach | Shopping | 1.95× | ||
| 14 | ABN AMRO | Business & Career | 1.94× | ||
| 15 | Shopping malls | Shopping | 1.94× | ||
| 16 | Rabobank | Business & Career | 1.91× | ||
| 17 | IKEA | Home & Garden | 1.87× | ||
| 18 | Discount stores | Shopping | 1.72× | ||
| 19 | Primark | Shopping | 1.63× | ||
| 20 | Toto (band) | Music & Radio | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.78× | |
| Convenience Orientation | PREMIUM | 1.76× | |
| Family Orientation | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Design Affinity | PREMIUM | 0.84× | |
| Travelling | THRILL | 0.90× |
postcode loterij's target market in Netherlands covers an estimated 4,828,648 people, concentrated in North Brabant and Zuid-Holland.
67.1% of the postcode loterij audience are female, 32.9% are male, with an average age of 49.6 years.
postcode loterij fans show strongest brand affinity for Jumbo (supermarket) (2.67×), Kruidvat (2.87×), and Zac Efron (11.41×) over the country average.
postcode loterij fans in Netherlands are most concentrated in North Brabant (reach ~900K), Zuid-Holland (reach ~900K), and Gelderland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond postcode loterij itself, the audience over-indexes on Kruidvat (2.87×), Zac Efron (11.41×), UNICEF (7.34×), and Lidl (2.1×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for postcode loterij. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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