A data profile of the people who buy, follow and care about Lottery in Netherlands — modelled from more than twelve digital signal sources. Lottery has an estimated audience of 1,740,077 people in Netherlands.
The average Lottery fan in Netherlands is 47.1 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include postcode loterij, Eurojackpot, Jumbo (supermarket), with strongest over-indexing on postcode loterij (2.91× the country average).
Demographically, the Lottery audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lottery fan in Netherlands is balanced, around 47.1 years old, with strong Design Affinity tendencies and a notable affinity for postcode loterij.
The key figures that characterise the Lottery profile in Netherlands.
54.4% are female, 45.6% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 47.1 |
| Estimated audience size | 1,740,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Lottery audience comes from Netherlands.
| Country | Share |
|---|---|
| Dominican Republic | 38.2% |
| Japan | 10.1% |
| United States | 8.4% |
Where the Lottery audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 2.10× | |
| 02 | Zuid-Holland | ~800K | 1.90× | |
| 03 | Overijssel | ~100K | 1.02× | |
| 04 | Flevoland | ~50K | 1.01× | |
| 05 | Zeeland | ~40K | 0.96× | |
| 06 | Limburg | ~100K | 0.95× | |
| 07 | North Brabant | ~300K | 0.91× | |
| 08 | Friesland | ~60K | 0.89× | |
| 09 | Drenthe | ~50K | 0.89× | |
| 10 | Groningen | ~50K | 0.86× | |
| 11 | Utrecht | ~100K | 0.84× | |
| 12 | Gelderland | ~200K | 0.77× |
The strongest cross-interests of the Lottery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurojackpot | Games | 4.50× | ||
| 02 | postcode loterij | Games | 2.91× | ||
| 03 | Pension | Business & Career | 2.86× | ||
| 04 | Staatsloterij | Games | 2.28× | ||
| 05 | Magnesium | Health | 2.22× | ||
| 06 | Sustainable energy | Home & Garden | 2.12× | ||
| 07 | Libelle | Pets & Animals | 2.09× | ||
| 08 | Bruna (company) | Literature | 1.91× | ||
| 09 | Dirk van den Broek | Food & Beverages | 1.85× | ||
| 10 | Scapino | Fashion & Accessoires | 1.75× | ||
| 11 | Center Parcs | Travel & Leisure | 1.75× | ||
| 12 | Van der Valk (company) | Travel & Leisure | 1.69× | ||
| 13 | C&A | Shopping | 1.66× | ||
| 14 | PostNL | Technology & Electronics | 1.63× | ||
| 15 | De Gelderlander | News | 1.59× | ||
| 16 | De Stentor | News | 1.56× | ||
| 17 | Johan Derksen | Sports | 1.56× | ||
| 18 | Jumbo (supermarket) | Shopping | 1.55× | ||
| 19 | Lidl | Shopping | 1.55× | ||
| 20 | Marco Borsato | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.57× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Early Adopter Mentality | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.28× | |
| Healthy Lifestyle | BALANCE | 0.64× | |
| Social Media Usage | JOY | 0.88× |
Lottery has an estimated audience of 1,740,077 people in Netherlands, concentrated in Zuid-Holland and North Holland.
54.4% of Lottery fans are female, 45.6% are male, with an average age of 47.1 years.
Lottery fans show strongest brand affinity for postcode loterij (2.91×), Eurojackpot (4.5×), and Jumbo (supermarket) (1.55×) over the country average.
Lottery fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~700K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Lottery itself, the audience over-indexes on Eurojackpot (4.5×), Jumbo (supermarket) (1.55×), Lidl (1.55×), and Staatsloterij (2.28×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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