A data profile of the people who buy, follow and care about Bruna (company) in Netherlands — modelled from more than twelve digital signal sources. Bruna (company) has an estimated audience of 2,075,577 people in Netherlands.
The average Bruna (company) fan in Netherlands is 46.2 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, North Brabant, Gelderland.
Top brand affinities include Shopping and fashion, Lidl, Game consoles, with strongest over-indexing on Shopping and fashion (6.05× the country average).
Demographically, the Bruna (company) audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Family Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Bruna (company) fan in Netherlands is more female, around 46.2 years old, with strong Family Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Bruna (company) profile in Netherlands.
84.0% are female, 16.0% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 84.0% |
| Male | 16.0% |
| Average age | 46.2 |
| Estimated audience size | 2,075,577 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 21% | |
| 40-49 | 32% | |
| 50+ | 31% |
Where the Bruna (company) audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~300K | 1.30× | |
| 02 | North Brabant | ~400K | 1.20× | |
| 03 | North Holland | ~500K | 1.19× | |
| 04 | Drenthe | ~70K | 1.13× | |
| 05 | Flevoland | ~60K | 1.11× | |
| 06 | Limburg | ~100K | 1.00× | |
| 07 | Groningen | ~70K | 0.92× | |
| 08 | Overijssel | ~100K | 0.88× | |
| 09 | Friesland | ~60K | 0.73× | |
| 10 | Zuid-Holland | ~200K | 0.51× |
The strongest cross-interests of the Bruna (company) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 6.05× | ||
| 02 | Game consoles | Technology & Electronics | 6.05× | ||
| 03 | Love & Sex | Kids & Family | 6.05× | ||
| 04 | Real estate broker | Home & Garden | 3.90× | ||
| 05 | Lidl | Shopping | 3.55× | ||
| 06 | Garden centre | Home & Garden | 3.54× | ||
| 07 | Hardware store | Home & Garden | 3.06× | ||
| 08 | Vodafone | Technology & Electronics | 2.99× | ||
| 09 | Home Appliances | Home & Garden | 2.81× | ||
| 10 | Documentary movies | Movies & TV | 2.69× | ||
| 11 | Children's clothing | Fashion & Accessoires | 2.69× | ||
| 12 | Cooking | Food & Beverages | 2.23× | ||
| 13 | Primark | Shopping | 2.04× | ||
| 14 | AliExpress | Shopping | 2.00× | ||
| 15 | IKEA | Home & Garden | 1.97× | ||
| 16 | Rock music | Music & Radio | 1.95× | ||
| 17 | Jumbo (supermarket) | Shopping | 1.77× | ||
| 18 | HEMA | Shopping | 1.69× | ||
| 19 | Hornbach | Shopping | 1.62× | ||
| 20 | Restaurants | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.05× | |
| Tradition | CONSERVATISM | 1.89× | |
| Convenience Orientation | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Design Affinity | PREMIUM | 0.83× |
Bruna (company)'s target market in Netherlands covers an estimated 2,075,577 people, concentrated in North Holland and North Brabant.
84.0% of the Bruna (company) audience are female, 16.0% are male, with an average age of 46.2 years.
Bruna (company) fans show strongest brand affinity for Shopping and fashion (6.05×), Lidl (3.55×), and Game consoles (6.05×) over the country average.
Bruna (company) fans in Netherlands are most concentrated in North Holland (reach ~500K), North Brabant (reach ~400K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bruna (company) itself, the audience over-indexes on Lidl (3.55×), Game consoles (6.05×), IKEA (1.97×), and Cooking (2.23×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Bruna (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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