A data profile of the people who buy, follow and care about Magnesium in Netherlands — modelled from more than twelve digital signal sources. Magnesium has an estimated audience of 1,540,454 people in Netherlands.
The average Magnesium fan in Netherlands is 50.8 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Calcium, Immune system, postcode loterij, with strongest over-indexing on Calcium (10.53× the country average).
Demographically, the Magnesium audience skews more female with an average age of 50.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Magnesium fan in Netherlands is more female, around 50.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Calcium.
The key figures that characterise the Magnesium profile in Netherlands.
69.0% are female, 31.0% are male, average age 50.8.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 50.8 |
| Estimated audience size | 1,540,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 7% | |
| 30-39 | 12% | |
| 40-49 | 24% | |
| 50+ | 54% |
of the worldwide Magnesium audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.8% |
| Netherlands | 5.1% |
| Philippines | 4.9% |
Where the Magnesium audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~70K | 1.22× | |
| 02 | Zuid-Holland | ~400K | 1.15× | |
| 03 | Gelderland | ~200K | 1.12× | |
| 04 | Overijssel | ~100K | 1.06× | |
| 05 | North Brabant | ~300K | 1.04× | |
| 06 | Flevoland | ~40K | 1.04× | |
| 07 | Drenthe | ~50K | 1.01× | |
| 08 | North Holland | ~300K | 0.98× | |
| 09 | Limburg | ~90K | 0.88× | |
| 10 | Zeeland | ~30K | 0.86× | |
| 11 | Groningen | ~50K | 0.85× | |
| 12 | Utrecht | ~100K | 0.79× |
The strongest cross-interests of the Magnesium audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Calcium | Health | 10.53× | ||
| 02 | Floradix | Health | 7.38× | ||
| 03 | Immune system | Health | 6.10× | ||
| 04 | Cholesterol | Food & Beverages | 4.33× | ||
| 05 | Bacteria | Health | 4.03× | ||
| 06 | Diabetes mellitus awareness | Health | 3.42× | ||
| 07 | Doctor (title) | Business & Career | 3.00× | ||
| 08 | Drinking water | Food & Beverages | 2.86× | ||
| 09 | Therapy | Health | 2.66× | ||
| 10 | Stress (biology) | Health | 2.46× | ||
| 11 | Bonprix | Shopping | 2.34× | ||
| 12 | Trouw | News | 2.21× | ||
| 13 | postcode loterij | Games | 2.06× | ||
| 14 | Libelle | Pets & Animals | 2.03× | ||
| 15 | NPO 1 | Movies & TV | 1.92× | ||
| 16 | Etos | Health | 1.81× | ||
| 17 | ABN AMRO | Business & Career | 1.76× | ||
| 18 | Electronic publishing | News | 1.76× | ||
| 19 | RTL Boulevard | Movies & TV | 1.55× | ||
| 20 | De Telegraaf | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.10× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Indulgence | JOY | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.28× | |
| Sustainability | BALANCE | 0.37× | |
| Healthy Lifestyle | BALANCE | 0.44× |
Magnesium has an estimated audience of 1,540,454 people in Netherlands, concentrated in Zuid-Holland and North Holland.
69.0% of Magnesium fans are female, 31.0% are male, with an average age of 50.8 years.
Magnesium fans show strongest brand affinity for Calcium (10.53×), Immune system (6.1×), and postcode loterij (2.06×) over the country average.
Magnesium fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Magnesium itself, the audience over-indexes on Immune system (6.1×), postcode loterij (2.06×), Therapy (2.66×), and De Telegraaf (1.5×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Magnesium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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