A data profile of the people who buy, follow and care about RTL Boulevard in Netherlands — modelled from more than twelve digital signal sources. RTL Boulevard has an estimated audience of 3,452,578 people in Netherlands.
The average RTL Boulevard fan in Netherlands is 41.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include Shopping and fashion, Jumbo (supermarket), Marco Borsato, with strongest over-indexing on Shopping and fashion (3.54× the country average).
Demographically, the RTL Boulevard audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical RTL Boulevard fan in Netherlands is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the RTL Boulevard profile in Netherlands.
69.5% are female, 30.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 41.2 |
| Estimated audience size | 3,452,578 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide RTL Boulevard audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 88.7% |
| Belgium | 7.1% |
| Germany | 1.9% |
Where the RTL Boulevard audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~700K | 1.23× | |
| 02 | Gelderland | ~500K | 1.21× | |
| 03 | Drenthe | ~100K | 1.21× | |
| 04 | Limburg | ~300K | 1.11× | |
| 05 | Friesland | ~100K | 1.10× | |
| 06 | Overijssel | ~300K | 1.04× | |
| 07 | Zeeland | ~70K | 0.98× | |
| 08 | Zuid-Holland | ~700K | 0.87× | |
| 09 | Groningen | ~100K | 0.87× | |
| 10 | Utrecht | ~200K | 0.83× | |
| 11 | North Holland | ~500K | 0.80× | |
| 12 | Flevoland | ~70K | 0.75× |
The strongest cross-interests of the RTL Boulevard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 3.54× | ||
| 02 | Marco Borsato | Music & Radio | 3.54× | ||
| 03 | Jumbo (supermarket) | Shopping | 2.62× | ||
| 04 | Internet & Social Media | 2.49× | |||
| 05 | TUI | Travel & Leisure | 2.28× | ||
| 06 | Rabobank | Business & Career | 2.18× | ||
| 07 | Subscription business model | Shopping | 2.17× | ||
| 08 | Hornbach | Shopping | 2.01× | ||
| 09 | Aldi | Shopping | 1.93× | ||
| 10 | Walking | Sports | 1.91× | ||
| 11 | Hair products | Beauty & Wellness | 1.89× | ||
| 12 | De Telegraaf | News | 1.73× | ||
| 13 | Pathé | Music & Radio | 1.71× | ||
| 14 | Primark | Shopping | 1.66× | ||
| 15 | Belgium | Travel & Leisure | 1.66× | ||
| 16 | H&M | Shopping | 1.65× | ||
| 17 | Etos | Health | 1.60× | ||
| 18 | Ziggo | Technology & Electronics | 1.57× | ||
| 19 | Lidl | Shopping | 1.55× | ||
| 20 | IKEA | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Family Orientation | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.77× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Sustainability | BALANCE | 0.99× |
RTL Boulevard has an estimated audience of 3,452,578 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
69.5% of RTL Boulevard fans are female, 30.5% are male, with an average age of 41.2 years.
RTL Boulevard fans show strongest brand affinity for Shopping and fashion (3.54×), Jumbo (supermarket) (2.62×), and Marco Borsato (3.54×) over the country average.
RTL Boulevard fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Brabant (reach ~700K), and Gelderland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond RTL Boulevard itself, the audience over-indexes on Jumbo (supermarket) (2.62×), Marco Borsato (3.54×), WhatsApp (2.49×), and Rabobank (2.18×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for RTL Boulevard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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