Rascasse Audience Intelligence

Subscription business model Audience in Netherlands

A data profile of the people who buy, follow and care about Subscription business model in Netherlands — modelled from more than twelve digital signal sources. Subscription business model has an estimated audience of 2,265,703 people in Netherlands.

The average Subscription business model fan in Netherlands is 46.8 years old, more female, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Max Verstappen, Voetbalprimeur, Libelle, with strongest over-indexing on Max Verstappen (1.54× the country average).

Demographically, the Subscription business model audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Subscription business model fan in Netherlands is more female, around 46.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Max Verstappen.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Subscription business model profile in Netherlands.

Audience size
2.3M
in Netherlands
Gender
60.5%
39.5% male
Age
46.8
average years
Country rank
#445
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subscription business model fans

60.5% are female, 39.5% are male, average age 46.8.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Subscription business model audience in Netherlands
MetricValue
Female60.5%
Male39.5%
Average age46.8
Estimated audience size2,265,703
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Subscription business model audience in Netherlands
Age bracketShare%
16-196%
20-2913%
30-3917%
40-4924%
50+39%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Subscription business model audience comes from Netherlands.

Worldwide audience distribution share by country for Subscription business model
CountryShare
United States26.3%
India6.8%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subscription business model audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Subscription business model fans by region: top regions in Netherlands
#RegionReachAffinity×
01Gelderland~300K1.19×
02Zuid-Holland~600K1.10×
03North Brabant~400K1.08×
04Overijssel~200K1.08×
05Limburg~200K1.03×
06North Holland~400K1.02×
07Friesland~90K1.01×
08Flevoland~60K1.01×
09Drenthe~70K0.95×
10Utrecht~200K0.94×
11Groningen~70K0.85×
12Zeeland~40K0.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subscription business model audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subscription business model audience
#·InterestCategoryAffinity×
01TrouwNews3.15×
02Workweek and weekendPolitics & Society2.96×
03LibellePets & Animals2.88×
04MSNNews2.84×
05FlandersTravel & Leisure2.83×
06Het Laatste NieuwsNews2.51×
07Tabloid (newspaper format)Literature2.31×
08RTL BoulevardMovies & TV2.17×
09RTL 4Movies & TV2.06×
10NPO 1Movies & TV2.06×
11ShownieuwsMovies & TV2.03×
12voetbalzoneSports1.98×
13VoetbalprimeurSports1.88×
14ABN AMROBusiness & Career1.83×
15postcode loterijGames1.64×
16Marco BorsatoMusic & Radio1.58×
17Max VerstappenSports1.54×
18KruidvatShopping1.53×
19XInternet & Social Media1.52×
20WomanKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subscription business model audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Subscription business model audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
IndividualismJOY0.86×
Social Media UsageJOY0.77×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Subscription business model audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.21×
Healthy LifestyleBALANCE0.42×
PatriotismCONSERVATISM0.51×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Subscription business model have in Netherlands?

Subscription business model has an estimated audience of 2,265,703 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Subscription business model fans?

60.5% of Subscription business model fans are female, 39.5% are male, with an average age of 46.8 years.

03

Which brands do Subscription business model fans like most?

Subscription business model fans show strongest brand affinity for Max Verstappen (1.54×), Voetbalprimeur (1.88×), and Libelle (2.88×) over the country average.

04

Where do Subscription business model fans live in Netherlands?

Subscription business model fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~400K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Subscription business model fans also like?

Beyond Subscription business model itself, the audience over-indexes on Voetbalprimeur (1.88×), Libelle (2.88×), RTL 4 (2.06×), and Kruidvat (1.53×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Subscription business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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