A data profile of the people who buy, follow and care about Het Laatste Nieuws in Netherlands — modelled from more than twelve digital signal sources. Het Laatste Nieuws has an estimated audience of 1,568,062 people in Netherlands.
The average Het Laatste Nieuws fan in Netherlands is 44.5 years old, more female, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, Limburg.
Top brand affinities include Shopping and fashion, Valentine's Day, Costa Rica, with strongest over-indexing on Shopping and fashion (250.0× the country average).
Demographically, the Het Laatste Nieuws audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Het Laatste Nieuws fan in Netherlands is more female, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Het Laatste Nieuws profile in Netherlands.
55.5% are female, 44.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 44.5 |
| Estimated audience size | 1,568,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Het Laatste Nieuws audience comes from Netherlands.
| Country | Share |
|---|---|
| Belgium | 76.2% |
| Netherlands | 15.0% |
| France | 2.2% |
Where the Het Laatste Nieuws audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zeeland | ~200K | 4.66× | |
| 02 | Limburg | ~200K | 1.64× | |
| 03 | North Brabant | ~300K | 1.13× | |
| 04 | Friesland | ~50K | 0.76× | |
| 05 | Gelderland | ~100K | 0.66× | |
| 06 | North Holland | ~200K | 0.57× | |
| 07 | Drenthe | ~30K | 0.55× | |
| 08 | Zuid-Holland | ~200K | 0.54× | |
| 09 | Overijssel | ~60K | 0.51× | |
| 10 | Groningen | ~30K | 0.48× | |
| 11 | Flevoland | ~20K | 0.43× | |
| 12 | Utrecht | ~50K | 0.41× |
The strongest cross-interests of the Het Laatste Nieuws audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 583.98× | ||
| 02 | Fiber-optic communication | Technology & Electronics | 571.13× | ||
| 03 | Valentine's Day | Kids & Family | 514.36× | ||
| 04 | Selfridges | Shopping | 285.90× | ||
| 05 | Shopping and fashion | Shopping | 250.00× | ||
| 06 | Car2Go | Cars & Mobility | 212.96× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 180.20× | ||
| 08 | Love & Sex | Kids & Family | 154.16× | ||
| 09 | Game consoles | Technology & Electronics | 42.54× | ||
| 10 | Atheism | Politics & Society | 38.71× | ||
| 11 | Pound cake | Food & Beverages | 37.96× | ||
| 12 | Real estate broker | Home & Garden | 29.60× | ||
| 13 | Live television | Movies & TV | 16.73× | ||
| 14 | OLED | Technology & Electronics | 13.92× | ||
| 15 | Christmas tree | Kids & Family | 12.98× | ||
| 16 | Burnout (psychology) | Health | 12.83× | ||
| 17 | Carport | Home & Garden | 12.25× | ||
| 18 | Sustainable products | Politics & Society | 9.85× | ||
| 19 | Dentistry | Business & Career | 9.73× | ||
| 20 | Freeware | Technology & Electronics | 8.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.73× | |
| Risk Appetite | THRILL | 1.67× | |
| Need for Security | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Travelling | THRILL | 0.84× |
Het Laatste Nieuws has an estimated audience of 1,568,062 people in Netherlands, concentrated in North Brabant and Zuid-Holland.
55.5% of Het Laatste Nieuws fans are female, 44.5% are male, with an average age of 44.5 years.
Het Laatste Nieuws fans show strongest brand affinity for Shopping and fashion (250.0×), Valentine's Day (514.36×), and Costa Rica (583.98×) over the country average.
Het Laatste Nieuws fans in Netherlands are most concentrated in North Brabant (reach ~300K), Zuid-Holland (reach ~200K), and Limburg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Het Laatste Nieuws itself, the audience over-indexes on Valentine's Day (514.36×), Costa Rica (583.98×), Love & Sex (154.16×), and Exfoliation (cosmetology) (180.2×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Het Laatste Nieuws. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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