Rascasse Audience Intelligence

X Audience in Netherlands

A data profile of the people who buy, follow and care about X in Netherlands — modelled from more than twelve digital signal sources. X has an estimated audience of 4,771,314 people in Netherlands.

The average X fan in Netherlands is 41.7 years old, balanced, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Social networking service, Freeware, Tumblr, with strongest over-indexing on Social networking service (1.51× the country average).

Demographically, the X audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 11 regions tracked by Rascasse.

The typical X fan in Netherlands is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Social networking service.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the X profile in Netherlands.

Audience size
4.8M
in Netherlands
Gender
54.9%
45.1% male
Age
41.7
average years
Country rank
#126
Website / Newspaper / Magazine in Netherlands
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of X

54.9% are female, 45.1% are male, average age 41.7.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for X audience in Netherlands
MetricValue
Female54.9%
Male45.1%
Average age41.7
Estimated audience size4,771,314
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the X audience in Netherlands
Age bracketShare%
16-1914%
20-2918%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

0.7%

of the worldwide X audience comes from Netherlands.

Worldwide audience distribution share by country for X
CountryShare
United States16.6%
China7.4%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the X audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

X fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~1M1.31×
02Zuid-Holland~1.5M1.24×
03Flevoland~100K1.08×
04Overijssel~300K1.00×
05Gelderland~600K0.98×
06Friesland~200K0.96×
07North Brabant~700K0.93×
08Limburg~300K0.91×
09Groningen~100K0.90×
10Utrecht~300K0.85×
11Drenthe~100K0.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the X audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for X audience
#·InterestCategoryAffinity×
01Trending VideosInternet & Social Media2.73×
02TumblrInternet & Social Media1.73×
03FreewareTechnology & Electronics1.65×
04MicrobloggingTechnology & Electronics1.58×
05Kylie JennerMovies & TV1.54×
06Mike DillardBusiness & Career1.52×
07Social networking serviceTechnology & Electronics1.51×
08SebraeBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the X audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by X audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.17×
IndulgenceJOY1.02×
Healthy LifestyleBALANCE0.96×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by X audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.80×
Social Media UsageJOY0.80×
Need for SecurityCONSERVATISM0.82×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does X have in Netherlands?

X has an estimated audience of 4,771,314 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of X fans?

54.9% of X fans are female, 45.1% are male, with an average age of 41.7 years.

03

Which brands do X fans like most?

X fans show strongest brand affinity for Social networking service (1.51×), Freeware (1.65×), and Tumblr (1.73×) over the country average.

04

Where do X fans live in Netherlands?

X fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1M), and North Brabant (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do X fans also like?

Beyond X itself, the audience over-indexes on Freeware (1.65×), Tumblr (1.73×), Kylie Jenner (1.54×), and Microblogging (1.58×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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