A data profile of the people who buy, follow and care about X in Netherlands — modelled from more than twelve digital signal sources. X has an estimated audience of 4,771,314 people in Netherlands.
The average X fan in Netherlands is 41.7 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Social networking service, Freeware, Tumblr, with strongest over-indexing on Social networking service (1.51× the country average).
Demographically, the X audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 11 regions tracked by Rascasse.
The typical X fan in Netherlands is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Social networking service.
The key figures that characterise the X profile in Netherlands.
54.9% are female, 45.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.7 |
| Estimated audience size | 4,771,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide X audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
Where the X audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 1.31× | |
| 02 | Zuid-Holland | ~1.5M | 1.24× | |
| 03 | Flevoland | ~100K | 1.08× | |
| 04 | Overijssel | ~300K | 1.00× | |
| 05 | Gelderland | ~600K | 0.98× | |
| 06 | Friesland | ~200K | 0.96× | |
| 07 | North Brabant | ~700K | 0.93× | |
| 08 | Limburg | ~300K | 0.91× | |
| 09 | Groningen | ~100K | 0.90× | |
| 10 | Utrecht | ~300K | 0.85× | |
| 11 | Drenthe | ~100K | 0.84× |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trending Videos | Internet & Social Media | 2.73× | ||
| 02 | Tumblr | Internet & Social Media | 1.73× | ||
| 03 | Freeware | Technology & Electronics | 1.65× | ||
| 04 | Microblogging | Technology & Electronics | 1.58× | ||
| 05 | Kylie Jenner | Movies & TV | 1.54× | ||
| 06 | Mike Dillard | Business & Career | 1.52× | ||
| 07 | Social networking service | Technology & Electronics | 1.51× | ||
| 08 | Sebrae | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.17× | |
| Indulgence | JOY | 1.02× | |
| Healthy Lifestyle | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.80× | |
| Social Media Usage | JOY | 0.80× | |
| Need for Security | CONSERVATISM | 0.82× |
X has an estimated audience of 4,771,314 people in Netherlands, concentrated in Zuid-Holland and North Holland.
54.9% of X fans are female, 45.1% are male, with an average age of 41.7 years.
X fans show strongest brand affinity for Social networking service (1.51×), Freeware (1.65×), and Tumblr (1.73×) over the country average.
X fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1M), and North Brabant (reach ~700K). These three regions account for the largest share of the active audience.
Beyond X itself, the audience over-indexes on Freeware (1.65×), Tumblr (1.73×), Kylie Jenner (1.54×), and Microblogging (1.58×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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