A data profile of the people who buy, follow and care about Tabloid (newspaper format) in Netherlands — modelled from more than twelve digital signal sources. Tabloid (newspaper format) has an estimated audience of 2,114,804 people in Netherlands.
The average Tabloid (newspaper format) fan in Netherlands is 43.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Feyenoord, TV-Gids, NU.nl, with strongest over-indexing on Feyenoord (2.03× the country average).
Demographically, the Tabloid (newspaper format) audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tabloid (newspaper format) fan in Netherlands is more female, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Feyenoord.
The key figures that characterise the Tabloid (newspaper format) profile in Netherlands.
58.2% are female, 41.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 43.2 |
| Estimated audience size | 2,114,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Tabloid (newspaper format) audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 19.5% |
| Italy | 12.2% |
Where the Tabloid (newspaper format) audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~1.5M | 4.13× | |
| 02 | North Holland | ~700K | 1.72× | |
| 03 | Flevoland | ~70K | 1.18× | |
| 04 | Utrecht | ~100K | 0.85× | |
| 05 | Zeeland | ~40K | 0.84× | |
| 06 | North Brabant | ~300K | 0.82× | |
| 07 | Drenthe | ~50K | 0.82× | |
| 08 | Limburg | ~100K | 0.79× | |
| 09 | Groningen | ~60K | 0.79× | |
| 10 | Friesland | ~60K | 0.78× | |
| 11 | Overijssel | ~100K | 0.74× | |
| 12 | Gelderland | ~200K | 0.71× |
The strongest cross-interests of the Tabloid (newspaper format) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voorne-Putten | Travel & Leisure | 5.87× | ||
| 02 | Daily Mail | News | 4.08× | ||
| 03 | Libelle | Pets & Animals | 2.42× | ||
| 04 | Breaking news | Movies & TV | 2.31× | ||
| 05 | Marco Borsato | Music & Radio | 2.07× | ||
| 06 | Shownieuws | Movies & TV | 2.06× | ||
| 07 | Feyenoord | Sports | 2.03× | ||
| 08 | RTL Boulevard | Movies & TV | 1.99× | ||
| 09 | NU.nl | News | 1.93× | ||
| 10 | TV-Gids | Movies & TV | 1.91× | ||
| 11 | De Gelderlander | News | 1.80× | ||
| 12 | Nederlandse Omroep Stichting | News | 1.75× | ||
| 13 | voetbalzone | Sports | 1.74× | ||
| 14 | De Stentor | News | 1.73× | ||
| 15 | Voetbalprimeur | Sports | 1.71× | ||
| 16 | postcode loterij | Games | 1.68× | ||
| 17 | Ziggo | Technology & Electronics | 1.59× | ||
| 18 | Etos | Health | 1.57× | ||
| 19 | Current events | Arts & Culture | 1.55× | ||
| 20 | Kruidvat | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.51× | |
| Social Media Usage | JOY | 1.46× | |
| Price Sensitivity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Healthy Lifestyle | BALANCE | 0.74× | |
| Early Adopter Mentality | POWER | 0.99× |
Tabloid (newspaper format) has an estimated audience of 2,114,804 people in Netherlands, concentrated in Zuid-Holland and North Holland.
58.2% of Tabloid (newspaper format) fans are female, 41.8% are male, with an average age of 43.2 years.
Tabloid (newspaper format) fans show strongest brand affinity for Feyenoord (2.03×), TV-Gids (1.91×), and NU.nl (1.93×) over the country average.
Tabloid (newspaper format) fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~700K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tabloid (newspaper format) itself, the audience over-indexes on TV-Gids (1.91×), NU.nl (1.93×), Voetbalprimeur (1.71×), and Nederlandse Omroep Stichting (1.75×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Tabloid (newspaper format). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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