A data profile of the people who buy, follow and care about Shownieuws in Netherlands — modelled from more than twelve digital signal sources. Shownieuws has an estimated audience of 3,305,780 people in Netherlands.
The average Shownieuws fan in Netherlands is 42.4 years old, more female, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, Gelderland.
Top brand affinities include Shopping and fashion, Jumbo (supermarket), WhatsApp, with strongest over-indexing on Shopping and fashion (3.55× the country average).
Demographically, the Shownieuws audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Shownieuws fan in Netherlands is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Shownieuws profile in Netherlands.
70.9% are female, 29.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 42.4 |
| Estimated audience size | 3,305,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Shownieuws audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 95.5% |
| Belgium | 2.5% |
| Germany | 0.6% |
Where the Shownieuws audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Drenthe | ~100K | 1.42× | |
| 02 | North Brabant | ~700K | 1.25× | |
| 03 | Friesland | ~200K | 1.24× | |
| 04 | Gelderland | ~500K | 1.21× | |
| 05 | Limburg | ~300K | 1.15× | |
| 06 | Groningen | ~100K | 0.98× | |
| 07 | Overijssel | ~200K | 0.94× | |
| 08 | Zeeland | ~60K | 0.87× | |
| 09 | Zuid-Holland | ~600K | 0.79× | |
| 10 | Utrecht | ~200K | 0.73× | |
| 11 | Flevoland | ~70K | 0.73× | |
| 12 | North Holland | ~400K | 0.68× |
The strongest cross-interests of the Shownieuws audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 3.55× | ||
| 02 | Jumbo (supermarket) | Shopping | 2.65× | ||
| 03 | Marco Borsato | Music & Radio | 2.62× | ||
| 04 | Internet & Social Media | 2.29× | |||
| 05 | TUI | Travel & Leisure | 2.21× | ||
| 06 | Rabobank | Business & Career | 2.09× | ||
| 07 | Hornbach | Shopping | 1.96× | ||
| 08 | Aldi | Shopping | 1.91× | ||
| 09 | Pathé | Music & Radio | 1.81× | ||
| 10 | Etos | Health | 1.77× | ||
| 11 | Hair products | Beauty & Wellness | 1.77× | ||
| 12 | Walking | Sports | 1.77× | ||
| 13 | Belgium | Travel & Leisure | 1.74× | ||
| 14 | Lidl | Shopping | 1.69× | ||
| 15 | De Telegraaf | News | 1.64× | ||
| 16 | Ziggo | Technology & Electronics | 1.64× | ||
| 17 | Primark | Shopping | 1.59× | ||
| 18 | H&M | Shopping | 1.53× | ||
| 19 | ABN AMRO | Business & Career | 1.53× | ||
| 20 | Kruidvat | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.52× | |
| Family Orientation | CONSERVATISM | 1.44× | |
| Convenience Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Travelling | THRILL | 0.91× |
Shownieuws has an estimated audience of 3,305,780 people in Netherlands, concentrated in North Brabant and Zuid-Holland.
70.9% of Shownieuws fans are female, 29.1% are male, with an average age of 42.4 years.
Shownieuws fans show strongest brand affinity for Shopping and fashion (3.55×), Jumbo (supermarket) (2.65×), and WhatsApp (2.29×) over the country average.
Shownieuws fans in Netherlands are most concentrated in North Brabant (reach ~700K), Zuid-Holland (reach ~600K), and Gelderland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Shownieuws itself, the audience over-indexes on Jumbo (supermarket) (2.65×), WhatsApp (2.29×), Rabobank (2.09×), and Aldi (1.91×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Shownieuws. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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