A data profile of the people who buy, follow and care about Blokken in Netherlands — modelled from more than twelve digital signal sources. Blokken has an estimated audience of 1,997,273 people in Netherlands.
The average Blokken fan in Netherlands is 44.6 years old, more female, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, North Holland.
Top brand affinities include Shopping and fashion, Quiz, Jumbo (supermarket), with strongest over-indexing on Shopping and fashion (4.48× the country average).
Demographically, the Blokken audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Blokken fan in Netherlands is more female, around 44.6 years old, with strong Extroversion tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Blokken profile in Netherlands.
62.2% are female, 37.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 44.6 |
| Estimated audience size | 1,997,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Blokken audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 87.0% |
| Belgium | 7.9% |
| China | 1.3% |
Where the Blokken audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~500K | 1.54× | |
| 02 | Limburg | ~200K | 1.43× | |
| 03 | Gelderland | ~300K | 1.13× | |
| 04 | Friesland | ~80K | 1.08× | |
| 05 | Overijssel | ~100K | 1.04× | |
| 06 | Drenthe | ~60K | 0.89× | |
| 07 | Flevoland | ~50K | 0.86× | |
| 08 | Zuid-Holland | ~400K | 0.80× | |
| 09 | North Holland | ~300K | 0.79× | |
| 10 | Groningen | ~50K | 0.79× |
The strongest cross-interests of the Blokken audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quiz | Games | 5.16× | ||
| 02 | Shopping and fashion | Shopping | 4.48× | ||
| 03 | Better Call Saul | Movies & TV | 4.41× | ||
| 04 | Love & Sex | Kids & Family | 4.40× | ||
| 05 | Game consoles | Technology & Electronics | 3.34× | ||
| 06 | Pound cake | Food & Beverages | 3.31× | ||
| 07 | Pokémon | Games | 2.99× | ||
| 08 | Real estate broker | Home & Garden | 2.79× | ||
| 09 | Non-fiction books | Literature | 2.74× | ||
| 10 | Sustainable products | Politics & Society | 2.59× | ||
| 11 | Online games | Games | 2.10× | ||
| 12 | Dancehalls | Music & Radio | 2.06× | ||
| 13 | Stand-up comedy | Movies & TV | 1.64× | ||
| 14 | Musical theatre | Movies & TV | 1.62× | ||
| 15 | Movie theater | Movies & TV | 1.60× | ||
| 16 | Real property | Home & Garden | 1.60× | ||
| 17 | Jumbo (supermarket) | Shopping | 1.55× | ||
| 18 | Drawing | Home & Garden | 1.53× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Tattoos | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.43× | |
| Individualism | JOY | 1.42× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.91× |
Blokken has an estimated audience of 1,997,273 people in Netherlands, concentrated in North Brabant and Zuid-Holland.
62.2% of Blokken fans are female, 37.8% are male, with an average age of 44.6 years.
Blokken fans show strongest brand affinity for Shopping and fashion (4.48×), Quiz (5.16×), and Jumbo (supermarket) (1.55×) over the country average.
Blokken fans in Netherlands are most concentrated in North Brabant (reach ~500K), Zuid-Holland (reach ~400K), and North Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Blokken itself, the audience over-indexes on Quiz (5.16×), Jumbo (supermarket) (1.55×), Game consoles (3.34×), and WhatsApp (1.51×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Blokken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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