A data profile of the people who buy, follow and care about Movie theater in Netherlands — modelled from more than twelve digital signal sources. Movie theater has an estimated audience of 1,729,092 people in Netherlands.
The average Movie theater fan in Netherlands is 44.1 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Max Verstappen, Instagram, with strongest over-indexing on Jumbo (supermarket) (2.08× the country average).
Demographically, the Movie theater audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Travelling, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Movie theater fan in Netherlands is more female, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Movie theater profile in Netherlands.
57.2% are female, 42.8% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.1 |
| Estimated audience size | 1,729,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Movie theater audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.7% |
| Germany | 5.2% |
| United Kingdom | 5.1% |
Where the Movie theater audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 2.29× | |
| 02 | Limburg | ~100K | 1.19× | |
| 03 | Zuid-Holland | ~500K | 1.15× | |
| 04 | Utrecht | ~200K | 1.12× | |
| 05 | Flevoland | ~50K | 0.97× | |
| 06 | Zeeland | ~40K | 0.96× | |
| 07 | North Brabant | ~300K | 0.94× | |
| 08 | Gelderland | ~200K | 0.88× | |
| 09 | Drenthe | ~40K | 0.82× | |
| 10 | Overijssel | ~100K | 0.80× | |
| 11 | Friesland | ~50K | 0.80× | |
| 12 | Groningen | ~50K | 0.78× |
The strongest cross-interests of the Movie theater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pathé | Music & Radio | 2.64× | ||
| 02 | Jumbo (supermarket) | Shopping | 2.08× | ||
| 03 | Comedy movies | Movies & TV | 2.07× | ||
| 04 | FIFA World Cup | Sports | 1.82× | ||
| 05 | Dutch language | Politics & Society | 1.74× | ||
| 06 | Max Verstappen | Sports | 1.72× | ||
| 07 | Internet & Social Media | 1.72× | |||
| 08 | Internet & Social Media | 1.70× | |||
| 09 | Soccer | Sports | 1.70× | ||
| 10 | Photography | Arts & Culture | 1.68× | ||
| 11 | Current events | Arts & Culture | 1.66× | ||
| 12 | Toto (band) | Music & Radio | 1.65× | ||
| 13 | YouTube | Movies & TV | 1.63× | ||
| 14 | Fitness and wellness | Sports | 1.62× | ||
| 15 | Beauty | Beauty & Wellness | 1.60× | ||
| 16 | Google Maps | Internet & Social Media | 1.59× | ||
| 17 | Shopping | Shopping | 1.57× | ||
| 18 | RTL Nieuws | Movies & TV | 1.55× | ||
| 19 | Business | Business & Career | 1.55× | ||
| 20 | Design | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.45× | |
| Social Media Usage | JOY | 1.32× | |
| Price Sensitivity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Individualism | JOY | 0.87× | |
| Sustainability | BALANCE | 0.89× |
Movie theater has an estimated audience of 1,729,092 people in Netherlands, concentrated in North Holland and Zuid-Holland.
57.2% of Movie theater fans are female, 42.8% are male, with an average age of 44.1 years.
Movie theater fans show strongest brand affinity for Jumbo (supermarket) (2.08×), Max Verstappen (1.72×), and Instagram (1.7×) over the country average.
Movie theater fans in Netherlands are most concentrated in North Holland (reach ~700K), Zuid-Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Movie theater itself, the audience over-indexes on Max Verstappen (1.72×), Instagram (1.7×), YouTube (1.63×), and Pathé (2.64×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Movie theater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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