A data profile of the people who buy, follow and care about Movie theater in Italy — modelled from more than twelve digital signal sources. Movie theater has an estimated audience of 6,079,504 people in Italy.
The average Movie theater fan in Italy is 44.7 years old, balanced, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Veneto.
Top brand affinities include The Bold and the Beautiful, Stranger Things, Google News, with strongest over-indexing on The Bold and the Beautiful (2.1× the country average).
Demographically, the Movie theater audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Movie theater fan in Italy is balanced, around 44.7 years old, with strong Extroversion tendencies and a notable affinity for The Bold and the Beautiful.
The key figures that characterise the Movie theater profile in Italy.
50.9% are female, 49.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 44.7 |
| Estimated audience size | 6,079,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Movie theater audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.7% |
| Germany | 5.2% |
| United Kingdom | 5.1% |
Where the Movie theater audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~300K | 2.63× | |
| 02 | Tuscany | ~700K | 1.84× | |
| 03 | Lazio | ~1.5M | 1.69× | |
| 04 | Veneto | ~700K | 1.54× | |
| 05 | Aosta Valley | ~20K | 1.01× | |
| 06 | Sicilia | ~500K | 0.98× | |
| 07 | Trentino-Alto Adige/Südtirol | ~100K | 0.98× | |
| 08 | Molise | ~30K | 0.97× | |
| 09 | Liguria | ~200K | 0.94× | |
| 10 | Basilicata | ~50K | 0.94× | |
| 11 | Lombardy | ~1M | 0.92× | |
| 12 | Umbria | ~90K | 0.92× | |
| 13 | Campania | ~600K | 0.89× | |
| 14 | Abruzzo | ~100K | 0.87× | |
| 15 | Calabria | ~200K | 0.86× | |
| 16 | Piedmont | ~400K | 0.85× | |
| 17 | Sardinia | ~100K | 0.85× | |
| 18 | Marche | ~100K | 0.84× | |
| 19 | Emilia-Romagna | ~400K | 0.80× | |
| 20 | Puglia | ~300K | 0.78× |
The strongest cross-interests of the Movie theater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Bold and the Beautiful | Movies & TV | 2.10× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 1.95× | ||
| 03 | Long hair | Beauty & Wellness | 1.83× | ||
| 04 | Google News | News | 1.75× | ||
| 05 | Stranger Things | Movies & TV | 1.71× | ||
| 06 | Nail salon | Beauty & Wellness | 1.68× | ||
| 07 | TEZENIS | Fashion & Accessoires | 1.66× | ||
| 08 | Hard rock | Music & Radio | 1.62× | ||
| 09 | Bikini | Fashion & Accessoires | 1.61× | ||
| 10 | Artificial nails | Beauty & Wellness | 1.61× | ||
| 11 | Permanent makeup | Beauty & Wellness | 1.60× | ||
| 12 | Twitch | Games | 1.60× | ||
| 13 | Pedicure | Beauty & Wellness | 1.58× | ||
| 14 | Nail art | Beauty & Wellness | 1.56× | ||
| 15 | Architecture & Design | Business & Career | 1.55× | ||
| 16 | Manicure | Beauty & Wellness | 1.55× | ||
| 17 | Nail polish | Beauty & Wellness | 1.55× | ||
| 18 | Michael Jackson | Music & Radio | 1.54× | ||
| 19 | Brassiere | Food & Beverages | 1.53× | ||
| 20 | Home Design | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.21× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Design Affinity | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.83× |
Movie theater has an estimated audience of 6,079,504 people in Italy, concentrated in Lazio and Lombardy.
50.9% of Movie theater fans are female, 49.1% are male, with an average age of 44.7 years.
Movie theater fans show strongest brand affinity for The Bold and the Beautiful (2.1×), Stranger Things (1.71×), and Google News (1.75×) over the country average.
Movie theater fans in Italy are most concentrated in Lazio (reach ~1.5M), Lombardy (reach ~1M), and Veneto (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Movie theater itself, the audience over-indexes on Stranger Things (1.71×), Google News (1.75×), Bikini (1.61×), and TEZENIS (1.66×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Movie theater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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