Rascasse Audience Intelligence

Movie theater Audience in Germany

A data profile of the people who buy, follow and care about Movie theater in Germany — modelled from more than twelve digital signal sources. Movie theater has an estimated audience of 7,121,895 people in Germany.

#376among Topic in Germany#38in Movies & TV

The average Movie theater fan in Germany is 39.7 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Rheinland-Pfalz, Nordrhein-Westfalen.

Top brand affinities include Sparkasse, REWE, Postbank, with strongest over-indexing on Sparkasse (3.15× the country average).

Demographically, the Movie theater audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Movie theater fan in Germany is balanced, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Sparkasse.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Movie theater profile in Germany.

Audience size
7.1M
in Germany
Gender
53.3%♀
46.7% male
Age
39.7
average years
Country rank
#619
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Movie theater fans

53.3% are female, 46.7% are male, average age 39.7.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Movie theater audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age39.7
Estimated audience size7,121,895
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Movie theater audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3923%
40-4922%
50+19%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Movie theater audience comes from Germany.

Worldwide audience distribution share by country for Movie theater
CountryShare
United States18.7%
Germany5.2%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Movie theater audience in Germany is strongest.

Fig. 05

Top regions by affinity

Movie theater fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~1M2.89×
02Berlin~800K2.43×
03Hessen~900K1.62×
04Bayern~2M1.57×
05Hamburg~200K0.94×
06Bremen~60K0.92×
07Baden-Württemberg~900K0.91×
08Saarland~80K0.87×
09Mecklenburg-Vorpommern~100K0.79×
10Thüringen~100K0.78×
11Sachsen-Anhalt~100K0.77×
12Brandenburg~200K0.76×
13Sachsen~300K0.74×
14Schleswig-Holstein~200K0.70×
15Nordrhein-Westfalen~1M0.65×
16Niedersachsen~400K0.57×
Fig. 06

Affinity by region

Affinity by region — Movie theater, Germany
0.57×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Movie theater audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Movie theater audience
#·InterestCategoryAffinity×
01kino.deMovies & TV7.50×
02SparkasseBusiness & Career3.15×
03Aral AGCars & Mobility2.93×
04GodzillaMovies & TV2.77×
05PostbankBusiness & Career2.58×
06TK MaxxShopping2.22×
07Burger KingFood & Beverages2.16×
08VodafoneTechnology & Electronics2.16×
09ZDFMovies & TV2.07×
10REWEShopping1.95×
11CommerzbankBusiness & Career1.93×
12KauflandShopping1.90×
13RossmannShopping1.87×
14HornbachShopping1.84×
15EdekaShopping1.83×
16Netto Marken-DiscountShopping1.83×
17Deutsche BahnCars & Mobility1.82×
18BildNews1.73×
19AldiShopping1.71×
20Obi (store)Shopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Movie theater audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Movie theater audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.37×
Social Media UsageJOY1.25×
SpiritualityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Movie theater audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
Community OrientationOPEN0.76×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Movie theater have in Germany?

Movie theater has an estimated audience of 7,121,895 people in Germany, concentrated in Bayern and Rheinland-Pfalz.

02

What is the gender split and age of Movie theater fans?

53.3% of Movie theater fans are female, 46.7% are male, with an average age of 39.7 years.

03

Which brands do Movie theater fans like most?

Movie theater fans show strongest brand affinity for Sparkasse (3.15×), REWE (1.95×), and Postbank (2.58×) over the country average.

04

Where do Movie theater fans live in Germany?

Movie theater fans in Germany are most concentrated in Bayern (reach ~2M), Rheinland-Pfalz (reach ~1M), and Nordrhein-Westfalen (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Movie theater fans also like?

Beyond Movie theater itself, the audience over-indexes on REWE (1.95×), Postbank (2.58×), Bild (1.73×), and TK Maxx (2.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Movie theater audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Movie theater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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