Movie theater Audience in Germany
Movie theater has an estimated audience of 7,121,895 people in Germany. 53.3% are female, 46.7% are male, average age 39.7. Top regions: Bayern, Rheinland-Pfalz, Hessen. Top brand affinities: Aral AG, Sparkasse, Postbank, REWE, Bild.
The average Movie theater fan in Germany is 39.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Rheinland-Pfalz, Hessen. Top brand affinities include Aral AG, Sparkasse, Postbank, with strongest over-indexing on Aral AG (2.93× the country average). Demographically, the Movie theater audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Movie theater fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 39.7 |
| Estimated audience size | 7,121,895 |
Audience persona
The typical Movie theater fan in Germany is balanced, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,839,883 | 1.61× |
| Rheinland-Pfalz | 1,047,002 | 2.93× |
| Hessen | 985,368 | 1.82× |
| Nordrhein-Westfalen | 952,156 | 0.61× |
| Berlin | 882,800 | 2.77× |
| Baden-Württemberg | 873,698 | 0.9× |
| Niedersachsen | 297,685 | 0.43× |
| Sachsen | 209,749 | 0.6× |
| Hamburg | 131,719 | 0.82× |
| Brandenburg | 116,762 | 0.53× |
| Schleswig-Holstein | 114,895 | 0.45× |
| Sachsen-Anhalt | 70,109 | 0.38× |
| Thüringen | 69,933 | 0.39× |
| Mecklenburg-Vorpommern | 56,844 | 0.42× |
| Bremen | 48,875 | 0.8× |
| Saarland | 47,889 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 2.93× | Cars & Mobility |
| Sparkasse | 3.15× | Business & Career |
| Postbank | 2.58× | Business & Career |
| REWE | 1.95× | Shopping |
| Bild | 1.73× | News |
| TK Maxx | 2.22× | Shopping |
| Kaufland | 1.9× | Shopping |
| kino.de | 7.5× | Movies & TV |
| Edeka | 1.83× | Shopping |
| Burger King | 2.16× | Food & Beverages |
| Vodafone | 2.16× | Technology & Electronics |
| Netto Marken-Discount | 1.83× | Shopping |
| Deutsche Bahn | 1.82× | Cars & Mobility |
| Commerzbank | 1.93× | Business & Career |
| Aldi | 1.71× | Shopping |
| ZDF | 2.07× | Movies & TV |
| Gala | 1.79× | News |
| Rossmann | 1.87× | Shopping |
| Godzilla | 2.77× | Movies & TV |
| Obi (store) | 1.57× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.22 |
| Pet Ownership | JOY | 1.08 |
| Patriotism | CONSERVATISM | 1.08 |
| Sports Activity | POWER | 1.07 |
| Tradition | CONSERVATISM | 1.06 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Germany | 5.2% |
| United Kingdom | 5.1% |
See Movie theater audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Movie theater have in Germany?
Movie theater has an estimated audience of 7,121,895 people in Germany, concentrated in Bayern and Rheinland-Pfalz.
What is the gender split and age of Movie theater fans?
53.3% of Movie theater fans are female, 46.7% are male, with an average age of 39.7 years.
Which brands do Movie theater fans like most?
Movie theater fans show strongest brand affinity for Aral AG (2.93×), Sparkasse (3.15×), and Postbank (2.58×) over the country average.
Where do Movie theater fans live in Germany?
Movie theater fans in Germany are most concentrated in Bayern (reach 1,839,883), Rheinland-Pfalz (reach 1,047,002), and Hessen (reach 985,368). These three regions account for the largest share of the active audience.
What other brands do Movie theater fans also like?
Beyond Movie theater itself, the audience over-indexes on Sparkasse (3.15×), Postbank (2.58×), REWE (1.95×), and Bild (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Movie theater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.