A data profile of the people who buy, follow and care about Libelle in Netherlands — modelled from more than twelve digital signal sources. Libelle has an estimated audience of 2,205,313 people in Netherlands.
The average Libelle fan in Netherlands is 48.3 years old, more female, and lives primarily in Gelderland.
The audience is concentrated in Gelderland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), HEMA, Max Verstappen, with strongest over-indexing on Jumbo (supermarket) (2.25× the country average).
Demographically, the Libelle audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Libelle fan in Netherlands is more female, around 48.3 years old, with strong Travelling tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Libelle profile in Netherlands.
80.8% are female, 19.2% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 48.3 |
| Estimated audience size | 2,205,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 43% |
of the worldwide Libelle audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 63.3% |
| Belgium | 12.2% |
| Germany | 9.9% |
Where the Libelle audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~100K | 1.38× | |
| 02 | Gelderland | ~400K | 1.31× | |
| 03 | Drenthe | ~80K | 1.21× | |
| 04 | Limburg | ~200K | 1.13× | |
| 05 | Overijssel | ~200K | 1.02× | |
| 06 | Groningen | ~70K | 0.93× | |
| 07 | North Brabant | ~300K | 0.91× | |
| 08 | North Holland | ~400K | 0.86× | |
| 09 | Flevoland | ~50K | 0.78× | |
| 10 | Zuid-Holland | ~200K | 0.46× |
The strongest cross-interests of the Libelle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Friendship | Kids & Family | 2.67× | ||
| 02 | Social Deal | Politics & Society | 2.56× | ||
| 03 | HEMA | Shopping | 2.32× | ||
| 04 | Jumbo (supermarket) | Shopping | 2.25× | ||
| 05 | Infant | Kids & Family | 2.18× | ||
| 06 | Etos | Health | 2.13× | ||
| 07 | Psychology | Business & Career | 1.90× | ||
| 08 | Dutch language | Politics & Society | 1.86× | ||
| 09 | transavia | Travel & Leisure | 1.81× | ||
| 10 | Hotels | Travel & Leisure | 1.73× | ||
| 11 | Family | Kids & Family | 1.70× | ||
| 12 | Kruidvat | Shopping | 1.64× | ||
| 13 | YouTube | Movies & TV | 1.63× | ||
| 14 | Cooking | Food & Beverages | 1.63× | ||
| 15 | Fitness and wellness | Sports | 1.62× | ||
| 16 | Politics and social issues | Politics & Society | 1.61× | ||
| 17 | Internet & Social Media | 1.57× | |||
| 18 | Business | Business & Career | 1.55× | ||
| 19 | Max Verstappen | Sports | 1.53× | ||
| 20 | Design | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.56× | |
| Price Sensitivity | PREMIUM | 1.23× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Sustainability | BALANCE | 0.71× | |
| Social Media Usage | JOY | 0.77× |
Libelle has an estimated audience of 2,205,313 people in Netherlands, concentrated in Gelderland and North Holland.
80.8% of Libelle fans are female, 19.2% are male, with an average age of 48.3 years.
Libelle fans show strongest brand affinity for Jumbo (supermarket) (2.25×), HEMA (2.32×), and Max Verstappen (1.53×) over the country average.
Libelle fans in Netherlands are most concentrated in Gelderland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Libelle itself, the audience over-indexes on HEMA (2.32×), Max Verstappen (1.53×), YouTube (1.63×), and Friendship (2.67×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Libelle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.