A data profile of the people who buy, follow and care about Infant in Netherlands — modelled from more than twelve digital signal sources. Infant has an estimated audience of 3,872,867 people in Netherlands.
Infant has an estimated audience of 3,872,867 people in Netherlands. 73.1% are female, 26.9% are male, average age 43.8. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Hornbach, Aldi.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.98× the country average).
Demographically, the Infant audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Infant fan in Netherlands is more female, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Infant profile in Netherlands.
73.1% are female, 26.9% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 43.8 |
| Estimated audience size | 3,872,867 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Infant audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 2.78× | ||
| 02 | Walking | Sports | 2.22× | ||
| 03 | Etos | Health | 2.10× | ||
| 04 | Toys | Games | 2.07× | ||
| 05 | Internet & Social Media | 1.99× | |||
| 06 | Jumbo (supermarket) | Shopping | 1.98× | ||
| 07 | Hair products | Beauty & Wellness | 1.92× | ||
| 08 | Family | Kids & Family | 1.85× | ||
| 09 | Psychology | Business & Career | 1.81× | ||
| 10 | Hornbach | Shopping | 1.80× | ||
| 11 | Rabobank | Business & Career | 1.77× | ||
| 12 | Happiness | Health | 1.75× | ||
| 13 | Aldi | Shopping | 1.74× | ||
| 14 | Belgium | Travel & Leisure | 1.71× | ||
| 15 | Education | Business & Career | 1.68× | ||
| 16 | Bol.com | Shopping | 1.56× | ||
| 17 | Kruidvat | Shopping | 1.53× | ||
| 18 | Shoes | Fashion & Accessoires | 1.52× | ||
| 19 | ABN AMRO | Business & Career | 1.52× | ||
| 20 | Nature | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.69× | |
| Community Orientation | OPEN | 1.42× | |
| Mindfulness | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Quality Awareness | PREMIUM | 0.95× | |
| Individualism | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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