A data profile of the people who buy, follow and care about RTL 4 in Netherlands — modelled from more than twelve digital signal sources. RTL 4 has an estimated audience of 4,226,435 people in Netherlands.
The average RTL 4 fan in Netherlands is 43.8 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, Gelderland, North Holland.
Top brand affinities include Jumbo (supermarket), Voetbalprimeur, Albert Heijn, with strongest over-indexing on Jumbo (supermarket) (1.92× the country average).
Demographically, the RTL 4 audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical RTL 4 fan in Netherlands is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the RTL 4 profile in Netherlands.
66.3% are female, 33.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 43.8 |
| Estimated audience size | 4,226,435 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
Where the RTL 4 audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~700K | 1.33× | |
| 02 | Friesland | ~200K | 1.24× | |
| 03 | Groningen | ~200K | 1.12× | |
| 04 | Overijssel | ~300K | 1.11× | |
| 05 | Drenthe | ~100K | 1.09× | |
| 06 | Limburg | ~300K | 1.03× | |
| 07 | Zeeland | ~90K | 0.96× | |
| 08 | North Brabant | ~600K | 0.91× | |
| 09 | Zuid-Holland | ~900K | 0.90× | |
| 10 | North Holland | ~600K | 0.82× | |
| 11 | Flevoland | ~100K | 0.82× | |
| 12 | Utrecht | ~200K | 0.69× |
The strongest cross-interests of the RTL 4 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 4.10× | ||
| 02 | Bol.com | Shopping | 2.14× | ||
| 03 | Voetbalprimeur | Sports | 2.09× | ||
| 04 | Subscription business model | Shopping | 2.06× | ||
| 05 | Voetbal International | Sports | 2.02× | ||
| 06 | voetbalzone | Sports | 1.97× | ||
| 07 | Jumbo (supermarket) | Shopping | 1.92× | ||
| 08 | Lingerie | Fashion & Accessoires | 1.91× | ||
| 09 | Albert Heijn | Shopping | 1.85× | ||
| 10 | Internet & Social Media | 1.84× | |||
| 11 | Charity and causes | Business & Career | 1.78× | ||
| 12 | TUI | Travel & Leisure | 1.75× | ||
| 13 | Rabobank | Business & Career | 1.74× | ||
| 14 | Hornbach | Shopping | 1.72× | ||
| 15 | Hair products | Beauty & Wellness | 1.72× | ||
| 16 | Wikipedia | Internet & Social Media | 1.66× | ||
| 17 | Flower | Home & Garden | 1.56× | ||
| 18 | Current events | Arts & Culture | 1.52× | ||
| 19 | C&A | Shopping | 1.52× | ||
| 20 | Supermarket | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Individualism | JOY | 0.87× | |
| Travelling | THRILL | 0.93× |
RTL 4 has an estimated audience of 4,226,435 people in Netherlands, concentrated in Zuid-Holland and Gelderland.
66.3% of RTL 4 fans are female, 33.7% are male, with an average age of 43.8 years.
RTL 4 fans show strongest brand affinity for Jumbo (supermarket) (1.92×), Voetbalprimeur (2.09×), and Albert Heijn (1.85×) over the country average.
RTL 4 fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), Gelderland (reach ~700K), and North Holland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond RTL 4 itself, the audience over-indexes on Voetbalprimeur (2.09×), Albert Heijn (1.85×), Bol.com (2.14×), and WhatsApp (1.84×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for RTL 4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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