A data profile of the people who buy, follow and care about Netflix in Netherlands — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 2,839,521 people in Netherlands.
The average Netflix fan in Netherlands is 41.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Video rental shop, NASDAQ-100, Black Mirror (TV series), with strongest over-indexing on Video rental shop (1.64× the country average).
Demographically, the Netflix audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 12 regions tracked by Rascasse.
The typical Netflix fan in Netherlands is more female, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Video rental shop.
The key figures that characterise the Netflix profile in Netherlands.
57.3% are female, 42.7% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 41.2 |
| Estimated audience size | 2,839,521 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Netflix audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
Where the Netflix audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.17× | |
| 02 | Zuid-Holland | ~700K | 1.09× | |
| 03 | Gelderland | ~400K | 1.08× | |
| 04 | Limburg | ~200K | 1.07× | |
| 05 | North Brabant | ~500K | 1.05× | |
| 06 | Flevoland | ~80K | 1.05× | |
| 07 | Overijssel | ~200K | 1.00× | |
| 08 | Zeeland | ~60K | 0.93× | |
| 09 | Groningen | ~90K | 0.91× | |
| 10 | Friesland | ~100K | 0.90× | |
| 11 | Drenthe | ~80K | 0.89× | |
| 12 | Utrecht | ~200K | 0.88× |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NASDAQ-100 | Business & Career | 1.82× | ||
| 02 | Dylan and Cole Sprouse | Movies & TV | 1.67× | ||
| 03 | Video rental shop | Movies & TV | 1.64× | ||
| 04 | Beau Willimon | Movies & TV | 1.63× | ||
| 05 | Black Mirror (TV series) | Movies & TV | 1.62× | ||
| 06 | Daniel Kaluuya | Movies & TV | 1.62× | ||
| 07 | Jughead Jones | Literature | 1.62× | ||
| 08 | Cole Sprouse | Movies & TV | 1.55× | ||
| 09 | House of Cards (U.S. TV series) | Movies & TV | 1.54× | ||
| 10 | David Fincher | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.02× | |
| Price Sensitivity | PREMIUM | 1.00× | |
| Social Media Usage | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.72× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Early Adopter Mentality | POWER | 0.81× |
Netflix has an estimated audience of 2,839,521 people in Netherlands, concentrated in Zuid-Holland and North Holland.
57.3% of Netflix fans are female, 42.7% are male, with an average age of 41.2 years.
Netflix fans show strongest brand affinity for Video rental shop (1.64×), NASDAQ-100 (1.82×), and Black Mirror (TV series) (1.62×) over the country average.
Netflix fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~600K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Netflix itself, the audience over-indexes on NASDAQ-100 (1.82×), Black Mirror (TV series) (1.62×), House of Cards (U.S. TV series) (1.54×), and Cole Sprouse (1.55×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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