A data profile of the people who buy, follow and care about HBO MAX in Netherlands — modelled from more than twelve digital signal sources. HBO MAX has an estimated audience of 2,504,847 people in Netherlands.
The average HBO MAX fan in Netherlands is 40.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Pathé, Bol.com, Canada, with strongest over-indexing on Pathé (1.85× the country average).
Demographically, the HBO MAX audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical HBO MAX fan in Netherlands is more female, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Pathé.
The key figures that characterise the HBO MAX profile in Netherlands.
55.5% are female, 44.5% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 40.4 |
| Estimated audience size | 2,504,847 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide HBO MAX audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 39.2% |
| Brazil | 11.7% |
| Poland | 5.4% |
Where the HBO MAX audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.22× | |
| 02 | North Brabant | ~400K | 1.10× | |
| 03 | Gelderland | ~300K | 1.08× | |
| 04 | Zuid-Holland | ~600K | 1.07× | |
| 05 | Limburg | ~200K | 1.03× | |
| 06 | Flevoland | ~70K | 1.03× | |
| 07 | Groningen | ~90K | 1.01× | |
| 08 | Overijssel | ~200K | 1.00× | |
| 09 | Utrecht | ~200K | 0.99× | |
| 10 | Friesland | ~90K | 0.90× | |
| 11 | Drenthe | ~60K | 0.84× | |
| 12 | Zeeland | ~40K | 0.73× |
The strongest cross-interests of the HBO MAX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 3.13× | ||
| 02 | Love & Sex | Kids & Family | 2.73× | ||
| 03 | Emilia Clarke | Movies & TV | 2.56× | ||
| 04 | Fantasy film | Movies & TV | 2.41× | ||
| 05 | Internet celebrity | Internet & Social Media | 2.39× | ||
| 06 | Bruce Willis | Movies & TV | 2.30× | ||
| 07 | Game of Thrones | Movies & TV | 2.28× | ||
| 08 | Internet Movie Database | Movies & TV | 2.12× | ||
| 09 | Pride | Politics & Society | 1.88× | ||
| 10 | Pathé | Music & Radio | 1.85× | ||
| 11 | Movie theater | Movies & TV | 1.77× | ||
| 12 | MSN | News | 1.72× | ||
| 13 | Stranger Things | Movies & TV | 1.63× | ||
| 14 | Sunweb | Travel & Leisure | 1.60× | ||
| 15 | Bol.com | Shopping | 1.58× | ||
| 16 | Viral video | Internet & Social Media | 1.56× | ||
| 17 | Anthropology | Business & Career | 1.54× | ||
| 18 | Online games | Games | 1.53× | ||
| 19 | Canada | Travel & Leisure | 1.51× | ||
| 20 | Natural skin care | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.43× | |
| Risk Appetite | THRILL | 1.33× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.89× |
HBO MAX has an estimated audience of 2,504,847 people in Netherlands, concentrated in Zuid-Holland and North Holland.
55.5% of HBO MAX fans are female, 44.5% are male, with an average age of 40.4 years.
HBO MAX fans show strongest brand affinity for Pathé (1.85×), Bol.com (1.58×), and Canada (1.51×) over the country average.
HBO MAX fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~600K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond HBO MAX itself, the audience over-indexes on Bol.com (1.58×), Canada (1.51×), Movie theater (1.77×), and Fantasy film (2.41×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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